Public Relations Business Plan


PRfect Greens, an environmental PR firm based in Eugene, Ore. PRfect Greens’s areas of focus include crisis management. Image creation and management of publicity events. Companies that aren’t typically environmentally-friendly can be assured that sensitive environmental issues are being managed by these companies.

Typical clients will include mining companies, natural gas extraction companies, and lumber companies. These clients are seeking professional assistance to improve their perception of the environment. PRfect Greens can quickly increase market share using innovative, specialized customer attention.

PRfect Greens will quickly expand its customer base through the use of its competitive advantage. PRfect Greens has unique insight and skills that no other PR firm can offer. Additionally, PRfect Greens prides themselves on offering unmatched flexibility which will allow PRfect Greens to seamlessly meet any need a client may have.

PRfect Greens is a partnership made up of two industry professionals who have years of experience and insights. PRfect Greens will leverage their skills, experience, and innovative approach to reach profitability by month 10, generating noteworthy revenues by year three.

1.1 Mission

PRfect Greens’ mission is to provide the customer the highest quality of environmental PR consultancy. Our mission is to maintain and attract customers. If we follow this maxim, all else will follow. Our services will meet or exceed customer expectations.

1.2 Keys to Success

These are the keys to your success:

  • Attention to detail.
  • Think outside the box.
  • Professionalism.
  • Results.

1.3 Objectives

The following are the goals for the first 3 years:

  1. To build a start up company with the primary goal of exceeding customer expectations.
  2. Superior performance and referrals can increase the number or clients served at least 20 percent per year
  3. To build a profitable business that can survive without external cash flow.


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