The $12 billion furniture industry is in production and sales. The industry’s primary focus is on wealthy customers who can spend up to $3,000 on furniture. In Richmond, there are fifteen furniture stores that are competing for these customers with deep pockets. Those customers who can’t afford these high prices are left with a poor selection of inferior products.
Richmond Metro has around 50,000 residents living on modest incomes who don’t have access to quality furniture shops to help them. The area furniture stores have not responded to the growing population of people with low incomes over the last five years. Targeting customers of modest income is a smart business move. They are expected make up half of the metro population by 2023’#8211; this makes them the fastest-growing segment in the city’s housing market.
Richmond has three housing renovations for modest income that are currently in progress. Together, they will produce 1,500 units which will be used as affordable housing.
The House of Pine is offering ready-to–finish, customized pine furniture in the Richmond Metro region. The furniture will be handcrafted and extremely affordable. We offer:
- Truly Personalized Furniture: Custom-made furniture for customers. We’ll customize any piece or create a whole new piece from a customer’s rough sketch.
- Heirloom Quality Furniture This furniture can last for generations. Each piece of furniture is handmade, making each one unique.
- Handmade from Quality Pine. Every piece of furniture is handmade by professional craftsmen using the finest pine. Every piece made from pine is thoroughly checked for any imperfections in texture or grain before being used.
1.1 Mission
The House of Pine’s Mission is simple. The customer gets what they want; furniture (either one or all) that matches their space, taste, budget, and style preferences, from top to bottom.
1.2 Keys to Success
These are the keys to success for The House of Pine:
- Provide quality furniture for our customers that is affordable and durable.
- Customers can customize any piece they want.
- If customizing a piece doesn’t work out, you can make a new one from scratch to meet your needs.
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