Burly Skate Shop offers new apparel, shoes and skateboarding to the Salem/Suburb youth. Our goal is to offer clothing, shoes, boards, and accessories in a chic, industrial environment. Our store will exemplify the latest in cutting edge products and trends. We aim to be the leading retail store serving this market and will do everything we can to make it so.
Suburb’s only skateboard shop is ours. Suburb’s market research shows that local skaters are dissatisfied with the retailers in their closest cities. Our goal is to capture 80% of the market and create a central hub for shopping activity for skateboarding residents as well. Burly will be found at 1234 Skate Rd N Suburb Oregon. This location places us squarely in the center of the residential and social areas frequented by our target market. We believe that this location is critical to our initial success and long-term growth.
Burly will be owned and managed by Ollie and Nollie Casperflip. Nollie Casperflip, the merchandising manager, has been the Founder and Executive Director of Operations for a foster-care and family advocacy group for the past 18 years. Nollie is a graduate of two master’s degrees and has taught 9 years at a local college. Ollie Casperflip, personnel and marketing manager, has been the Executive Director of Administrations for the same foundation for the past 11 years. Ollie Casperflip has a Masters in Administration and has been a skateboarder since he was 14. Both of the owners have vast experience working with people aged 12-25. Aside from raising their son (an ex-skateboarder), Casperflips’#8217 work in foster-care brought them into daily contact and interaction with parents and children that age.
Based on solid market research and conservative sales projections, we expect a net income of more than $6,000 in the initial year. It will rise to close to $20,000 in the third year. The owners contribute $5,600 cash and $1,200 in short term assets to support the plan. To meet our startup needs, we are looking for $50,000 more in short-term loans. These will be repaid over three year.
1.1 Mission
Burly’s mission is to offer the best quality, cutting-edge, and the newest merchandise in an industrial-chic environment where skateboarders can socialize and learn from one another about the latest trends. Our intention is to enhance the skateboard culture in our communities, by promoting drug-free and violence-free events in our communities.
1.2 Keys to Success
Burly has found the following keys to his success:
- Sell skateboarding products to customers that are up-to date in terms of clothing, boards, and equipment.
- Provide custom services, such as tools to apply and fix new parts and grip application in-store so customers can continue to buy and refer friends.
- COMMUNICATE through our customer base using print magazine, newspaper advertisements, and postcard mails. We promote skateboarder events, and invite pro and semi-pro skaters to be sponsored by manufacturing companies. Another avenue for marketing is our website.
- ESTABLISH a highly visible, accessible, friendly, and interactive website for all of our products and services.
- Ensure that Burly’s values are followed through every day management practices so that a growth-oriented and successful business can be developed.
1.3 Objectives
Burly has three clear goals for the next five year:
- The end of the fifth year saw four stores being established in prime retail locations.
- Gross Margin of at least 45%
- Net After-tax Profit above 15% of Sales.
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