Introduction
Creative Concepts Computer Design will provide computer and technical consulting to local small businesses as well as home PC users. The company will be focusing on quality, marketing, responsiveness, and customer retention.
The Company
Creative Concepts, at first, will be a sole-proprietorship with little outside financing. Creative Concepts, which will be located in Eugene, Oregon, will serve local customers from a studio room within the owner’s home.
Bram Ekstrand will own Creative Concepts in the beginning. The company could expand and add employees, depending on its growth.
The Market
Market research indicates that additional businesses could fill a niche in the market. Due to the extraordinary pace of technological innovation in the computing industry, there is a constant demand for businesses that are skilled at updating and advising customers regarding computer-related issues. Most of our business revenue comes from PC owners at home. These jobs will typically consist of minor upgrades services and advising. Business Week projects that the computing industry will grow at a rate in excess of 12%, and that processor speeds will continue to increase for many years to provide a rich resource for sales.
Creative Concepts is focusing primarily on the home-PC market. These customers are more likely to request simpler, quicker and less resource-intensive jobs than their small business counterparts. This market also offers more flexibility in service times, which allows for a more productive work day.
Eugene and its surrounding areas will be our target market. Creative Concepts is a small business that has been able to access a lot of business through market research. Promotional mediums such as radio and print ads can be used to promote your business if there is a demand.
Two major competitors compete in the computer upgrade market in the greater Eugene/Springfield. VOS Computers (and Suntech Computers) are two of the major competitors in the computer upgrade business. These companies have rates that are higher than Creative Concepts. We expect to be able attract the price-sensitive market quickly.
Considerations for Financial Planning
There are very low start-up expenses. The start-up is a service-oriented business that does not focus on product development. This means that operational costs are likely to remain low.
Fixed costs have been established at a fair monthly level. This should provide for equipment maintenance and the purchase or replacement basic tools needed to deliver our services. Variable costs per unit have been established to account for extra expenses like gas and other travel costs that are specific to each job.
1.1 Objectives
- To provide a service in enough demand to generate profit for the community.
- To maximize growth, gain a loyal customer base.
- Be a positive force in your local community.
1.2 Mission
To contribute to society while providing exceptional quality, value, timely delivery. Each customer will be treated like they are our only customer.
1.3 Keys for Success
- Marketing and Networking (being visible to the public).
- Being a computer paramedic on-call with quick response times.
- Quality (Getting the job done right, 100% guaranteed).
- Relationships are about building loyal repeat customers.
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