Sun Heat, an American start-up offering solar home heating systems, is led by Sara Clark.
The Market
Southern California is home to a large market for solar heating. There are more than 245 days of sunshine each year. Sun Heat has identified two distinct market segments that they will market their products to. The DIY segment is the first. The second is the people who hire skilled installers to have the system installed at their house. The DIY market is growing at 9% per year and has potential customers of 3.9 million. The market for professional installations has a 8% annual rate of growth and 2.7 millions potential customers.
The Products
Sun Heat offers two types of solar home heating systems: one that can be installed by licensed installers and one that can be done yourself. Both versions are eco-friendly and cost-conscious.
Sun Heat’s system can save the individual family from 70%-90% of the total amount spent on the electricity used for heating water.
Management
Sara Clark, the Sun Heat CEO, has the experience and education necessary to run this well-respected business. Sara has a Bachelors in Environmental Studies and a Masters in Engineering and Business Administration. Both year two, and three are predicted to see significant sales growth. For years two and three, net profit will also grow.
1.1 Objectives
- To be the best manufacturer of solar-based heating systems.
- Rapid market penetration in the first three years.
- To develop a customer-centric, technology-driven organization.
1.2 Mission
Sun Heat’s mission is to be the best solar water heater company, offering high quality products and excellent customer service. We also aim to save customers money and make positive contributions to the environment.
1.3 Keys to Success
Sun Heat has identified three key keys to success, which will help the company become a market leader.
- Provides cutting-edge, reliable, and easy-to-install and manage solar water heating systems.
- Solar heating is becoming a mainstream energy source.
- Designing and implementing strict financial controls.
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