Hang Toes Surfing will become a major player in America’s activewear and surf wear industry. Hang Toes Surfing is a group of surfers and designers who create quality products for skateboarding, surfing and other active lifestyles. Hang Toes Surfing hopes to become an apparel and logo brand and gain market penetration.
Hang Toes Surfing, a Florida-based corporation, has its products made in South America. Because Florida is the United States’ Hispanic South American Blend Capital, Hang Toes Surfing was strategically selected to provide credible product feedback.
Products
Hang Toes Surfing is currently offering active-wear clothing and surfing lines. These will soon be available in the United States.
Market
Hang Toes Surfing has the capability to supply high-quality activewear from their South American producer. The clothing lines can be broken down into five segments: surfing, recreational, fitness, speed (cycling), leisure, and extreme skaters.
Management Team
The company’s management team is made up of people who are passionate about sports and design products that fit their active lifestyles. Hang Toes Surfing’s President is also the President of the South American company. He has 25 years experience surfing and is dedicated to the sport and its competitions. His love for surfing was passed to his kids, who also participate at surfing competitions. The Vice President of the United States and CEO was inspired by their support for skateboarding and ice hockey.
Hang Toes Surfing is an exciting business that will leverage their individual sports passions for the greater good of the company as well as for all sports-active people and their lifestyles.
In year one, sales are expected at $765,000 Hang Toes Surfing expects to generate strong profits by year three.
Objectives
- Top-quality activewear for specialty surfing shops
- Develop and manufacture new products and create brand awareness
- Expand and develop a sales team throughout the United States
- Our first year of business saw us reach sales of $700,000. We also reached sales in excess of $50,000 each month.
- Sponsor local community sporting events
- Develop products that sell to buyers.
- Develop a solid e-commerce market and to maximize our profit margin
Mission
Hang Toes Surfing caters to the needs of after-market customers. Based on the many specialty stores that are being opened in the United States, we believe this market is important.
Hang Toes Surfing will be able to adapt their product line for a variety of recreation activities, including sports, leisure, and casual lifestyles. Our mission is to:
- Our product lines should be the best sellers in order to compete with other companies like Reef, Quicksilver/Roxy and Billabong.
- For specialty stores, we can draw customers in by our surf industry experience
Keys to Success
- Seek out feedback from our customers (kids, teens and young adults) to develop a successful clothing line that meets their needs and tastes
- Create a niche market to sell our unique apparel (bags/beanie/hats, and surf boards).
- Sell online to maximize profits
- Monitor and schedule production to keep overhead costs low
- A successful marketing campaign is necessary to inform existing clients and the public about the new image.
- Marketing can help build brand equity and image.
No comment yet, add your voice below!