Brilliant Points, Inc. (or the Company), is a software- and services company that employs unique software designs and configurations in order to transfer information between users and computers using innovative applications of laser, optical, or video technologies. The Company currently holds a U.S. patent for optical control of computers. computer-based presentations) has been applied for and received one U.S. patent. Patents from abroad have been also applied for and are currently pending.
The Company’s mission, according to its website, is to discover and create intellectual property, protect intellectual property through international Patent Applications, aggressively defend patents against infringement, and then enter into licensing agreements for optical, laser and video components manufacturers and vendors. Multiple products have been developed by the Company that turn its intellectual property into revenues. These products can be immediately used in home, corporate and educational settings as well as gaming and government environments.
Brilliant Points is a new player in the computer presentation space. It has innovative and cutting-edge technology that can be used in real life. The Company believes that its technologies are now ready to be used. The Company has the opportunity to secure marketable patentable technologies and then to achieve licensing agreements with current solution providers. This will allow it to expand its product line and offer solutions for common problems.
Brilliant Points created the first patentable technology in the United States, U.S. Pat. #6,275214 –′ Computer Present System and Method With Optic Tracking of WirelessPointer. This software allows full control of computers via standard laser-pointing equipment and drivers, giving the high-end laser pointer device the functionality a keyboard or mouse. This makes presentations easier, opens up new opportunities for gamers and entertainment, and increases the potential for presenters. By combining the functionality of two necessary peripherals, the mouse and the keyboard, into the already useful laser pointer, Brilliant Points allows the presenter or user to focus more on the art of the presentation or application, rather than the technology enabling it. A three-minute demo video is available for download from http://kchansen.home.att.net/.
The computer presentation market is large, and is growing rapidly. Stanford Resources estimates that in 2012, there were approximately 1.4 million worldwide business projectors. Each one is a system to present a conference or board room. It reached 1.4m units and $6billion in revenue. They also forecast this market to approach 4.5 million units and $10 billion in revenue four years from now. Recent announcements by Hewlett-Packard, Dell and others indicating their interest in the market show that PC manufacturers are also interested. InFocus is a large manufacturer of business projectors and has set a goal to achieve 4% attachment rate for its laptop projectors. These devices are also expected to see a boom in the at-home market. InFocus forecasts that its projector system shipments for home entertainment systems could exceed 2.5 million units by next year. For more information, please visit:
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Brilliant Points intends to be a major player in the market for presentation system technology. It will do this by aggressively marketing and licensing the technology through the sales of “upgrade” kits (consisting a Webcam, pointer and Company Software) to existing projector owners and the sales/licensing Brilliant Points SDK tool tools that allow other companies to build applications and drivers based on Brilliant Points technology.
The Company will initially concentrate on retrofitting current owners of presentation hardware through ‘#8220’ upgrade kits.
Brilliant Points hopes that Brilliant Points will create the latent demand to get presentation hardware manufacturers to include Brilliant Points software, laser pointers and other hardware to replace the limited functionality of a remote control or other controlling device. Brilliant Points has developed software solutions that can be used to enhance business presentation systems.
This forecast proliferation of computer-based projection systems, coupled with the expected demand for Brilliant Points technology, alone makes a strong case for investment in the Company, but there are other opportunities under development which have as much or more potential but will take more time to develop and realize.
Brilliant Points is currently developing patent pending products that make it possible to (1) securely transmit data through the laser-pointing device (secure pointer technology), (2) use a complex laser emitter head capable of forming distinct colors and/or patterns (complex pointer technology), and/or (3) use stabilization mechanisms in the pointer device to reduce “pointer jitter” during a presentation (stable pointer technology). Brilliant Points’ secure technology allows users confidence in using the technology in multiple devices. Secure pointer tech also offers military personnel new opportunities. It can be used to improve laser target identification devices, or to create undetectable secure optical communications lines that can be detected directly user-touser or indirectly via reflections from walls, clouds, or any other obstacles. Complex pointer tech allows the creation of multi-user interfaces that each user can use their own secure/complex points device. Complex/secure pointer technology allows for presentations that involve audience interaction. Each audience member has a distinct secure/complex pointer from the presenter. It also has applications in the military community. Stabilized pointers allow the average user to navigate the presentation with ease, clicking buttons, selecting menu items, etc. and also reduce distracting hand or finger movements that can cause the pointer to jump around.
Each of these development areas ((1) secure pointers; (2) complex and (3) stabilised pointers) opens up new sales channels for laser pointers industry while simultaneously creating additional revenue streams. These technologies are expected to be of significant interest to laser pointer manufacturers. They will allow a paradigm shift in market from one that is commodity-based to one that is based on products tailored to specific applications and requirements. This will significantly increase profits for both the manufacturers and Brilliant Points. Although the laser pointer market is in decline, this opens up new revenue opportunities for Brilliant Points. Laser pointer manufacturers are large companies with a wide product range. With the help of the Brilliant Points product, the Company could be able increase its licensing revenues by partnering with other companies that offer new products. Management believes that the Brilliant Points presentation product will allow licensees to add functionality to laser pointers. This will help to increase sales and decrease the market for commodity-type laser pointing devices.
Brilliant Points intends to aggressively pursue licensing agreements with large manufacturers who are already in this market, as well as defend its patents against infringement by competitors. The Company will pursue this strategy to reduce costs and generate significant income for its owners.
Because it is a true start-up, Brilliant Points does not have historical financials, and due to the course it is pursuing, it is very difficult to project revenues with certainty.
The Company made some assumptions to show that licensing revenues would be based on licensing only a small portion of the business presentation systems industry. The company is expecting to generate significant revenues in its first year of operations if it can license approximately one-half of the sales forecast for business projectors, and/or the sales of 60,000 “upgrade” kits for existing presentation installation on the market. While the analysis of this plan is based on these projections, “blue-sky†optimistic projections, assuming significant licensing penetration and higher per-unit nets, show potential revenues to the Company in the hundreds of millions per year within five years. Should the anticipated penetration of (1) home entertainment, (2) gaming, (3) military, and (4) pointer manufacturer markets occur, even these highly optimistic estimates may turn out to be low.
Brilliant Points is looking for major capital investment and a line to credit to recruit critical talent, launch aggressive marketing, license sales and licensing of Brilliant Points’ technology. Brilliant Points envisions a five-year investor liquidity event. This will include (1) IPO, (2) Acquisition, or (3) Full Intellectual Property acquisition by one the larger companies in this area.
1.1 Objectives
Initial three months
- Recruit marketing, sales, and operations directors.
- Recruit software and hardware development staff.
- Get office space
- Software/hardware design and implementation.
- Enhance your website.
- Design marketing/sales campaigns.
First six months:
- For a simple pointer, release-candidate-1 hardware is available. (Multiple dots or colors.
- Driver software for Win platform(s).
- Beta-1 LaserBoard(tm) SDK.
- Preliminary licensing negotiations with manufacturers/resellers
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- Projectors
- Webcams
- Here are some tips
- Computer manufacturers
- OS
- Begin advertising campaigns (under the supervision of a marketing director).
- Increase website for downloading and placing direct orders
- Shipment of “Upgrade” kits to business projector owners in-place (e.g. boardrooms, conference rooms, lecture circuit)
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- Webcam
- Simple pointer
- Simple control application
First Year
- Multi-button optical pointers can be developed and sold. Options for headset, external keypad, and secure pointer are available.
- Alpha-1 hardware/software for enhanced pointer. Display head using DLP and other technologies.
- Negotiating first licensing deals with pointer, projector, and Webcam manufacturers/resellers.
- Continue R&D investigation of related technology areas.
- Continue your pursuit of IP protection via trademark, copyright, and patent.
- Shipping/Licensing simple tiper, simple driver and enhanced driver
- 10,000 ‘#8220’Upgrade”’ kits were shipped.
Eighteen months:
- Develop and market secure pointer, with options.
- Develop a gaming interface SDK
- Close first licensing deals.
- Shipped 50k ‘#8220’ Upgrade kits.
- Cash flow positive
Secondyear
- Achieve 1.5% licensing penetration of business projector market.
- Attained 10% penetration of the pointer market licensing
- 60,000 “Upgrade” kits shipped in year.
- Preliminary licensing negotiations between gaming device manufacturers.
- Continue R&D research in related technology fields.
- Continue to pursue IP protection via trademark, patent, and copyright.
- Profitable.
Third year:
- 2.5% license penetration in the market for business projectors
- At 20% license penetration in the pointer markets
- 90,000 “/Upgrade”′ kits shipped each year.
- Continue R&D investigation of related technology areas.
- Keep pursuing IP protection via patent, trademark, or copyright.
Fourth Year
- Achieve 4% licensing penetration of business projector market.
- Achieve 40% licensing penetration of pointer market.
- Gaming device manufacturers close first licensing agreements
- 150,000 “
In Year, Upgrade Kits were Shipped
Ongoing:
- You can explore and obtain additional licenses.
- To increase licensing penetration in each market area, with a goal to achieve 50% or more each year.
- Software and hardware should be simple to use, safe and ‘#8220’idiot-resistant.
- Brilliant Points will be known as a household brand so that people remember Brilliant Points when IP protection ends.
- Continue R&D research in related technology fields.
- Continue to pursue IP protection via patent, trademark, or copyright.
Investment Strategies
- In the fifth year, go public.
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Purchased by another company
- Input device manufacturer/reseller
- Projector manufacturer/reseller
- OS manufacturer/reseller
- Manufacturer of PCs
- Laser pointer manufacturer/reseller
- Webcam manufacturer/reseller
- Exclusive full-rights licenses to specific areas with guaranteed income stream for the entire term of the Patent
1.2 Mission
Brilliant Points specializes in information transfer from users to computer systems using innovative applications of laser and optical technologies.
Our mission is to create and protect new applications in order to improve their quality and integrate them into all aspects human/computer interaction, from corporate boardrooms to the home user to the gaming arena.
Our applications will provide users with “cool” yet cutting-edge technologies which are simple to use and robust in operation.
This will be achieved while providing superior quality to customers and excellent customer service. We also aim to create a stimulating work environment that is mentally stimulating for all our employees.
1.3 Keys To Success
- Patented technology involving significant and useful enhancements of existing presentation techniques, providing 15-17 years of monopoly environment.
- Aggressive IP protection through copyright, patent, and legal enforcement
- To improve visibility for potential buyers or acquirers, we need to develop, market, and penetrate the market quickly.
- Instead of being the sole-source of hardware/software, licensing technology is better.