Everywhere Assistant, a start-up virtual assistant business, is now available. The company is a sole proprietorship with Sadie Clark as the founder and sole employee. The company was established and will be serving a variety of geographic customer segments.
The Market
Everywhere Assistant identified three distinct market segments that should be targeted. The first segment is companies of various sizes. It is common to see large-scale corporate downsizing during the current business climate. Everywhere Assistant can benefit from this as people in the company will be busier than ever due to the downsizing. Typical in a downsizing climate there is the outsourcing of projects/jobs that the current staff cannot handle. Everywhere Assistant believes the majority of their business (relatively speaking to other segments) will be from these companies.
Individuals make up the second segment. This is an attractive segment because as our daily lives become busier and busier we have less and less free time. One way to make more time is to use a virtual assistant (VA). The services that are provided to individuals are likely to be more tedious than those offered to companies.
Last, but not least, are not-for-profit organizations. These organizations are largely because they do not have excess capital. They have therefore tried to maximize the employee’s tasks and responsibilities. This means most employees are quite busy. Organizations don’t have employees that can handle random tasks. VA’s are able to quickly and seamlessly assume responsibility for tasks. This saves money for companies as they pay only for the labor to complete the task.
Everywhere Assistance offers many different services. Most of the services offered are administrative in nature. These include data entry and mailing list updates. These services will be billed at the lower end, between $25 and $45 Services that require higher skill levels, such as graphic design, marketing, or accounting, will be billed closer to the top. There will also be travel arrangements and concierge services that fall somewhere in the middle. Services offered will include things the customer cannot do or would rather have someone else do.
Competitive Edge
Most VA services require secretarial skills. They are jobs that an administrative assistant can handle. Everywhere Assistant will be using their competitive edge of a wide range of skills to their fullest. Everywhere Assistant offers clients many technical skills, including proficiency in QuickBooks Pro for accounting, PageMaker graphic design, and marketing and research skills. This competitive advantage is important because clients who have found a VA are more likely to stay with them than to find another one (assuming they are satisfied with the service and product). The problem occurs when the client is happy with the VA but needs work on a project that the VA does not have skills in, consequently, the client must look elsewhere. A VA (Everywhere Assistant), who has a wider range of skills, is able to provide more value to clients.
Everywhere Assistant, which is a virtual assistant business model, offers a wide range customer services remotely using the internet. This business model is extremely efficient. It will provide Sadie with a steady income and allow her to choose when and how to work. The revenue forecast predicts that revenues will rise in year two and three, with the corresponding increases in net profit.
1. Keys to Success
- Offer a wide range of services allowing Everywhere Assistant to handle any type of task.
- So last-minute projects can still be completed, it is important to keep your schedule flexible.
- Assure accurate billing and estimates for your project.
1.2 Mission
Everywhere Assistant’s mission is to provide the best administrative assistant services available from remote locations. Everywhere Assistant will be able handle a variety of tasks with professionalism and trust that is rare in today’s world. Everywhere Assistant will surpass customer expectations.
1.3 Objectives
- To generate over $35,000 in the first year.
- To develop enough income to make the job full time position.
- Because there are sufficient word of mouth opportunities to stay busy, it is possible to lower marketing expenses.