Advertising Marketing Consulting Business Plan


Advertising Marketing Consulting Business Plan


Marketing plans should be winners. They must help management increase market share, sales, and other goals. This is vital for small businesses as they must achieve the highest return on investment. Pioneer Marketing will provides its clients with a broad range of “winning” marketing consulting services. These services include both tactical implementation and strategic planning. Strategic planning utilizes those processes that lead to an executable marketing plan including identifying areas of opportunity, market segmentation, product line analysis, financial planning, competitive analysis, and culminate in the design of a project implementation plan. This will be used as a guideline for planning and supervising all marketing activities. Once completed, the tactical process is initiated leading to the real-world execution of the plan.

Pioneer Consulting is comprised of five graduate students of the Marshall School of Management State University. Marshall’s Marketing Program ranks in the top fifteen in the country. Its graduates have gone on and taken positions at some of the most prominent marketing firms in the United States. The members of Pioneer Consulting won this year’s Andrew Stiegman Marketing Competition. This prestigious award honors the small business with the best marketing plan. A panel of marketing professionals evaluated the proposals submitted by representatives from the five graduate marketing programs in the region.

The target client of Pioneer Consulting is the small business that can rarely afford the cost of contracting the services of a marketing firm to maximize the effectiveness of their marketing expenditures. Pioneer Consulting is a results-driven marketer firm. We offer a variety of services. This allows us to evaluate a variety of marketing communications tools, choosing those that are best suited to the client’s requirements. Combining these tools allows us to create meaningful, efficient marketing for maximum results.

1.1 Mission

Our primary focus is to partner with clients and help them achieve their marketing goals. We provide total support and a commitment for clients to communicate their ideas in a creative, strategic, and cost-effective way.

Success: 1.2 Keys

  • The technical expertise to minimize the learning curve and minimize expenses for our clients.
  • Be a part of our client’s business team.
  • Assure timely launch for each client’s Marketing Program.
  • Generate new innovative strategies for our clients that result in a high-quality and cost-effective product.


Internet Media Advertising Business Plan


Internet Media Advertising Business Plan


Truckbay, LLC, Limited Liability Company, is an organization under Nebraska law. It was established by Jim Bell (co-founder) in October 2002. Truckbay.com has a new business model. It will be a light equipment list service on eBay Motors. The network will also include linked websites that can increase sales and exposure. Truckbay.com is aiming to become the world’s leading light equipment classified listing service. This goal can be achieved by ensuring that every listing gets the maximum number of views.

Truckbay.com was created in October 2002. Truckbay.com was launched in February 2003 after a five-month initial software development period. The core business model of Truckbay.com is currently a recurring monthly income from a member fee that light duty truck dealer pay. This membership fee grants access to an e-community that consists of like dealers, who use the industry-specific software to purchase and sell wholesale equipment online.

Truckbay, Mr. Y. and Mr. Z. discussed a merger proposal in September 2004. This was done to discuss the benefits Truckbay would derive from a partnership with them. Company X was established by Mr. Y and Mr. Z in the early 2000s. Company X was the most successful eBay Motors listing service, capturing more than 21% of all their automotive listings. Company X purchased their company from eBay Corporation in January 2003. This resulted in an 800% return for their original investors. Their success and expertise in eBay Motors and Search Engine technology are ideal compliments as Truckbay turns its focus to this similar business model. Company X has agreed to contribute capital, business and technical consulting, along with a venture capital pool, in exchange for 15% ownership in Truckbay.

Truckbay will be focusing on four key markets for our online classified advertising solutions.

  • Light Truck Dealers
  • Fleets
  • Financial Institutions
  • Individual Owners

Our most important customers are the Light Truck Dealer Principals and Sales Managers. The Sales Manager is usually responsible for distributing the large advertising budget to the best sources of lead generation. Although they are open-minded to new sources for most of the time, they seek immediate returns on their investment. Truckbay can generate leads and sales immediately by leveraging eBay Motors&#8217’s vast marketplace and other multi-channel linked sites.

Financial Considerations

The marketing research and tailored marketing strategy described in this business plan will result in after-tax profits of approximately $549,000 by 2007. By 2008, the eBay Motors light truck market will have a market share of 20%. Cash basis. Pre-paid listings accepted only.

Truckbay is seeking venture capital of $475,000 for 19% ownership. Based on projected earnings from Company X’#8217’s past, we anticipate an IRR between 109% and $1,043,100. An investor would be valued at $1,043,100. Truckbay should be sold within 3 to 5 years to a more related company (such e-bay).

1.1 Objectives

Truckbay’s main objective is to offer an online classified advertising platform that targets the global heavy-truck and equipment market. Our key goals include:

  1. Make use of eBay Motor’s marketplace for rapid market exposure in this highly niche industry.
  2. You can drive viewership with cutting-edge Search Engine technology.
  3. Offer a complete, affordable eDealer package of online services that will help you to build long-lasting loyalty.

1.2 Mission

Truckbay is a business enterprise. It exists to generate sales and profits for its owners, employees, managers, and owners. Truckbay is also a service company and exists to provide services for its customers.

  • The company will offer the best online marketing solution for the global heavy-truck and equipment market.
  • The company will partner with proven, experienced consultants and industry leaders.
  • Our customers will always get a value-added service that makes use of the most recent technology advances.
  • Our team will consist of high-energy, results-oriented people who are trained to be the best.
  • Our

Team will have the opportunity to thrive and grow in a dignified environment.

  • Our investors will be able to see a significant return on their money and will have the opportunity to enjoy future growth and prosperity.

    • 1.3 Keys to Success

    Our main keys to success are:

    • Utilizing key Search Engine technology to drive traffic
    • eBay Motors: Traffic Boosting
    • Positive team workplace environment
    • A team of skilled managers

    Certain risk factors will be minimized by:

    • Keep overheads low
    • Hire a draw team, rather than a commissioned sales team
    • Utilizing successful practices from a proven business model

    Advertising Consulting Business Plan


    Advertising Consulting Business Plan


    Introduction

    It is the mission of Marrowstone Advertising Consultants to provide comprehensive marketing consultation and creation of advertising campaigns for the nonprofit industry. It is our long-term goal to become THE preferred advertising agency for nonprofit institutions nationwide. Our firm is not focused on producing a service to our clients. We are committed to building long-term relationships with clients so that the delivery and interpretation of their messages becomes an effortless, thought-provoking experience that leads to action.

    The Company

    Marrowstone Advertising Consultants is a limited liability partnership that will be registered in Delaware for tax purposes. Its founder is Mr. Curtiss Cole, a former marketing executive with the Boy Scouts of America. Mr. Cole gathered a respected group of graphic arts, marketing, and development specialists, who together have 35 years of combined experience with non-profit organisations.

    The company does not plan to become public and has only limited private investors. The company has its main office in Reston. The facilities include a design lab, conference rooms and office spaces. The company will start offering its services from January.

    The Services

    The firm provides a comprehensive, customized advertising campaign that covers both audio-visual media and printed media. This includes radio and TV ads, billboards as well building advertisements, brochures, direct mail, business cards, and billboards. A proven seven-step process has been developed by management to build a winning campaign.

    The company’s main clients will be small and start-up nonprofit institutions and local governments. We believe this will help us better serve our clients, and create a superior service that is greater than any other advertising firm.

    The Market

    Marrowstone Advertising Consultants will focus on three types of non-profits that operate in the areas of youth development, environmental awareness, and youth development. These are the types of organizations that have the greatest need and/or are best capitalized in nonprofit industry.

    The growth and profitability of this untapped market are expected to be strong. This is evident in the fact that the U.S. has witnessed an explosion in non-profits working in new areas, such as environmental awareness, over the past 15 year. We also see a wider gap between these agencies’ needs and what traditional advertising companies can provide due to their greater capitalization.

    Financial considerations

    You will need to have $122,300 in start-up assets. This includes the cash you’ll need to sustain operations until revenue reaches an acceptable level. Starting expenses are $31,700. Most of the company’s liabilities will come from outside private investors and management investment, however, we have obtained $16,000 in current borrowing from Bank of America Commercial Investments, the principal to be paid off in two years. Charter Bank of Richmond has a $45,000 long-term loan that will be paid back in ten year.

    The company expects profitability by year 2, and does not anticipate any major cash flow problems. The company believes that in the first three-years, approximately three projects per monthly will ensure a breakeven point.

    1.1 Objectives

    The three year goals for Marrowstone Advertising are the following:

    • Achieve break-even by Year 2.
    • The Nature Conservancy is looking for long-term contracts.
    • Establish a minimum of 95% customer satisfaction rate to establish long-term relationships with our clients and create word-of-mouth marketing.

    Success keys 1.2

    These are the keys to profitability and long-term survival of Marrowstone Advertising.

    • Differentiate our services to nonprofits so that our clients realize that we are able to better serve their needs than a more generic competitor.
    • Establishing long-lasting relationships with clients, and keeping in touch with them is key to building repeat business.
    • We provide a full service experience to our clients, including consultation and analysis of the nonprofit’s goals and target market. Create streamlined, custom advertising campaigns based upon your needs. Complete design of all audio-visual advertising tool, implementation and follow up analysis.

    1.3 Mission

    Marrowstone Advertising Consultants exists to offer comprehensive marketing consultations and create advertising campaigns that benefit the nonprofit sector. We are not just interested in producing a service to our clients. We value a long-term partnership with them in order to ensure that the delivery and interpretation of their messages is a thought-provoking, effortless experience that encourages action. Marrowstone understands that nonprofit groups and institutions have special needs in delivering their information and messages to the public and creating inspiration to act on these messages.