Premier Airport Transportation Service (PATS), a Cleveland-based airport transport service, is available. PATS offers limousine-like services without the usual high limousine prices. PATS cars aren’t true stretch limousines but they are luxury late model vehicles. Sam Brougham (a transportation industry veteran) is the lead of Premier Airport Transportation. PATS forecasts healthy sales for the third year.
The Market and Services Offered
Four limousine service providers and four taxi companies are available in Cleveland. In addition to these transportation options, Cleveland also has short and long-term airport parking and a rapid transit public train system providing airport service. Premier Airport Transportation Service is a middle ground between the average taxi service or the expensive limousine service. PATS’s middle price will make it attractive for both business travelers and families. This service is a cost-effective, convenient alternative to driving to and parking at the airport. Premier Airport Transportation will be a good choice for business travelers. They don’t need to spend as much on travel but prefer a more luxurious option than taxis. These two market segments grow on average at 8.5% per annum and there are more potential customers.
Competitive Edge
PATS knows that providing exceptional customer service will be their key to success. Premier has offered financial incentives to drivers in return for exceptional service. This will ensure superior customer service at every level and with all interactions with the company.
Management Team
Sam Brougham founded Premier Airport Transportation Service. Sam began his transportation career as a taxi driver, a source of income to put Sam through school. Sam then worked as a logistics officer at Yellow Freight Company. Sam was then promoted to Yellow’#8217’s Customer Service department. He eventually assumed managerial responsibility for Yellow’’s Customer Care Call Center. Sam’#8217 will bring a wealth of customer service and logistics expertise to PATS. Premier will be able to operate more efficiently thanks to their logistics skills, while the customer service experience will enhance their competitive edge.
Premier Airport Transportation will fill the unmet need of Cleveland for a high-quality, reasonably priced airport transportation service. PATS will break even in the eighth month and double their sales by year three. PATS will experience a loss in year one but will make a nice net profit in year three.
1.1 Objectives
The following objectives are set for the initial three years of operation
- To create a service-oriented company with the primary goal of exceeding customer’s expectations.
- Superior performance and word of mouth referrals will increase customer numbers by 20% annually
- To establish a sustainable transportation business that serves the Cleveland Metropolitan Area
1.2 Mission
Premier Airport Transportation Service’s Mission is to provide the best airport service. We are here to retain and attract customers. All else will fall into place if we follow this maxim. Our services will exceed our customers’ expectations.