Amusement Park Business Plan


Amusement Park Business Plan


I&B Investments is an investment company with limited liability that was created by the laws of Utah.

This document provides information about our business, including the company’s structure, future goals, venture capital requirements, investment analysis, and industry trends.

I&B Investments has made the family entertainment industry its primary focus. The company has worked to develop one or more family entertainment centers (FECs) to provide quality entertainment for the Weber County, Utah community.

Focused on family entertainment in a family-oriented community, I&B Investments is a company primed to take advantage of an expanding and profitable industry.

Entertainment is now a hot topic in the new millennium. David L. Malmuth (senior vice president, TrizenHahn Development Corp.), observed that “people aren’t interested in just buying things.” They desire an experience. This is why authenticity, fun and participation are the key to creating memorable experiences. Americans are able to spend money and will use it for entertainment. Statistics show that the United States spends more on entertainment than it does on clothes or health care.

Quality family entertainment is the focus of I&B Investments. In the first phase of development detailed below, construction and commercialization one FEC are included. FECs designed by the company are intended to offer the type of family entertainment that the current market needs.

The first proposed site is a ten-acre parcel in Weber County, with a second site to follow within five years.

The Company expects to seek funding from the Government Redevelopment Agency in order to purchase land for the development of the sites.

A U.S. Census Bureau recent census revealed that from 1990 to 1998, personal amusement and recreation consumption increased by $31.5B. With an industry total of $56.2B, this is a staggering increase. Source: U.S. Census Bureau. Statistical Abstract of U.S. 2000 &#8211: The National Income and Product Accounts for the U.S., 1929-1994, Vol.

Based on entertainment prices and local revenue structures, we expect that FEC&#8217’s would have the potential to make several million dollars in their first year.

We expect a steady, minimum five percent annual growth with our solid management team and aggressive marketing plan.

1.1 Objectives

The company’s aim is to develop quality FECs that offer full-service FECs and will win the approval of the LDS community.

Our goals include:

  1. In our first year, we had a 10% market share.
  2. We saw a modest increase in our gross profit margins in the second year.
  3. A minimum of 10% market share increase for each of our five first years.

Currently, there ARE no quality FECs in Weber County, or the surrounding areas (for a radius of 50 miles). It believes that it can be a leader in FEC in the Northern Wasatch Front by getting in on the market first and establishing quality facilities.

We are driven by the fundamental goal of realizing how we can impact the communities in which we do business. Knowing that our efforts will be sustained if local residents support and approve of us, we are certain to stand the test.

1.2 Mission

I&B Investments was established solely to make I&B Investments a successful and well managed business. However, I&B Investments also strives to create an atmosphere that is fun and exciting for the whole family.

1.3 Keys to Success

Based on our research, our primary targeted market is parents and their children (ages 5-15 to 54). We have designed our facilities with this in mind. However, we also plan to consider secondary markets like teenagers and young adults.

We believe the following are our key keys to success:

  • Popular entertainment activities that are diverse and appealing
  • You can park in a lot of places and be sure to keep your vehicle safe.
  • Indoor entertainment for all seasons
  • The use state-of the-art technology
  • Accessibility is easy

  • To maximize public exposure, focus on high-traffic locations
  • Design facilities that reduce overcrowding
  • Team of experienced managers

    • We believe we can reduce certain risk factors through:

    • Initial capitalization to support operations through year one
    • Low overhead with multi-skilled employees, and ongoing training
    • Through aggressive marketing, you can build a strong customer base
    • Strong community ties and involvement
    • Establishing cash/credit/debit only facilities will eliminate collection costs