Mad Keen Motors in Backwater Downs is a family-owned and operated business. The company has been owned by the Keen family for 35+ years. They have grown it from a single mechanic shop to five locations which do body and mechanical repairs, vehicle storage, towing and washing, as well as used car sales.
This plan is an internal document, outlining the effects on the company of adding a website. The Mad Keen Motors website will act as an additional customer service element for all our garages, offering basic advice on car maintenance, information about our services, staff, and location, and regular discount offers for website visitors on featured repairs and maintenance.
Although our current telephone-based and face to face customer service is outstanding, potential customers need to make contact with us in order for them learn more about us. Referrals from satisfied customers make up the majority of our new business. The goal of our website is to help customers refer others. Customers can tell their friends, neighbors, and family about us, building a relationship with our company even before they need car services or decide to buy another car. The “advice” section will be crucial in establishing customers’ trust in our expertise, as will our affiliation with nationally-syndicated car experts.
Mad Keen hopes that by helping local customers to help themselves, he can build trust with both existing and potential customers.
1.1 Mission
Mad Keen Motors offers excellent automotive care and services to all our customers, no matter if they are looking to purchase a used car or have major bodywork done, or just need a wash and wax.
1.2 Keys to Success
These are the keys to success of the company’s website:
- An extensive and comprehensive list of questions and solutions that will encourage customers return to the site whenever there is a problem with their vehicle.
- In a prompt and comprehensive manner, providing expert advice for customers who don’t know the answers to their base questions.
- Customers will be encouraged to book their cars through the website by offering web-based promos.
- Communicating the existence and benefits of the site’s existence to local residents and businesses.
- Recommendations from existing customers are encouraged.
1.3 Objectives
Mad Keen Motors website’s objectives are:
- To increase traffic to the garage website.
- To increase Mad Keen Motors’ customer base.
- To provide our customers with a wide range of questions and answers concerning typical car repairs.
- To make it easy to book service and repair calls.