Bronx Deli and Bakery can offer New York City customers sandwiches and bakery items. It’s a sandwich shop, a bakery, and coffeehouse all wrapped up in one. The Bronx Deli and Bakery is located in the heart the Willow Creek area of Richmond. It will serve a community that includes students from State University and families who are attracted by the new homes in the area.
Bronx Deli and Bakery can take advantage of foot traffic in Willow Creek, which is home to the Willow Creek Arts and Craft Fair as well as numerous art and craft shops.
1.1 Mission
The Bronx Deli and Bakery is committed to providing a slice of New York in the Willow Creek section of Richmond. We offer sandwiches and other bakery items at affordable prices to our customers.
Washington State does not have enough coffee shops to offer quality coffee or freshly baked pastries for those with higher incomes.
Solution
JJB offers a broad range of coffee and espresso products, all from high quality imported coffee beans. JJB provides coffee and espresso products that are tailored to each customer’s needs.
Market
Washington’s cool climate makes hot coffee products very popular. Iced coffee products and hot coffee products are both in great demand during the warm four months. A lot of the day’s activity happens before ten a.m. with a steady flow throughout the day.
Concurrence
Local competition is limited and doesn’t offer nearly the same product quality or customer service as JJB. Local customers are looking for a high quality product in a relaxing atmosphere. They want a memorable, elegant experience.
Why Us
JJB is a bakery and coffee shop managed by two partners. These partners represent sales/management and finance/administration areas, respectively. The partners will provide funding from their own savings, which will cover start-up expenses and provide a financial cushion for the first months of operation.
Expectations
Forecast
JJB forecasts its sales in the three years following the plan. JJB expects to break even within the fourth month, as it increases its sales steadily. Profits for this time period are expected to be relatively low in the first two years, increasing somewhat in the third. The founders will invest $140,000.
Financial Highlights Year-by-Year
Financing is Required
Startup requirements:
Startup expenses of $64K include $3K legal, $20K premises renovations, $40K expensed equipment and $1K other. These are deducted from the initial balance as a negative retained earnings because they were incurred after launch.
Cash in the bank as a deposit of $70K (in initial balance)
Additional assets in the current of $12K (in an initial balance).
Long-term assets in the range of $65 (initial balance)
Finance
$110K initial investment from founders (Shows up in initial balance as Paid-in Capital.)
SBA 100K 10-year loan in initial balance
$1K in accounts payable at startup. (in initial balance)
Washington DC’s Business Improvement District seeks a niche business that blends high-end gourmet fresh-made pastries with fast service to meet its needs on the way home or after dinner.
Solution
We are a quick-service restaurant, where customers can watch their desserts being made at the bar. The show, as well as the dessert, is our main selling point.
Market
Rutabaga Sweets’ focus is on local markets. They also cater to ice cream shop and restaurant customers. Washington DC offers a wonderful climate for our dessert shop as Washington DC households spend more money eating out than anywhere else in America.
Competiton
While we don’t have any direct competitors, we are still in competition with everyone. Our competitive advantage lies in our unique niche within an old market. Rutabaga Sweets may be a well-known brand in the market. We are offering the customers a completely new experience and far higher quality product. There is no other place where they can see a professional chef making gourmet desserts directly in front of their eyes. The Food Network’s popularity is proof of people’s interest in being in the kitchen.
Why Us?
Rutabaga Sweets, a hospitality company, is dedicated to providing high quality desserts in a relaxed atmosphere for customers who are looking for a fun “gourmet experience” outside of restaurants.
Expectations
Forecast
The chart below illustrates how profitable we can become in the second years. The first year’s loss is due to the high startup expenses.
Financial Highlights by Year
Finance Required
We’re looking for $300K total investment, us and close friends and family. This is not an opportunity to invest with outside investors.
