Two Wheeled Oracle provides a bicycle-based courier service to Portland, Oregon. The Oracle can deliver documents, as well small parcels, to clients and other law firm clients. Additionally, the Oracle can file documents and transport them to the clerk of courts. Law firms will serve the largest number of customers. Customers from other law firms will also be provided with services, but will not receive targeted service.
The Oracle will give law firms industry insight and reliability, which will enable it to provide better service than the existing service providers. This will allow the company to rapidly gain market share. Month nine will bring profitability, and year three will bring in a lot of revenue.
1.1 Objectives
The following are the goals for the first 3 years of operation:
To establish a service-based company that exceeds customer’s expectations.
The Oracle is used by at most 30 different law firms.
Superior service will increase the number clients served by 20% annually
To establish a profitable start business within the first one year.
1.2 Mission
Two Wheeled Oracle’s mission, according to Two Wheeled Oracle, is to provide law companies with fast and eco-friendly delivery services. Our mission is to keep customers happy and attract new ones. If we live by this maxim, all else will follow. We will exceed your expectations with our services.
Wheelie Deals works as a wholesale distributor to the retail bike industry. Wheelie Deals has carved out a niche for itself in the industry by providing closeouts and last-year models as well as seconds. While most large wholesalers have closeouts available, there is not much availability of special deals. Wheelie Deals will soon be the number one source for retail shops that offer above-average margins.
Wheelie Deals, headed by Dan Psycle MBA and a veteran in bicycle manufacturing, is led by Dan Psycle. Dan has taken the model of a well-established wholesale distributor business model and created Wheelie Deals. This will allow him to quickly increase market share. Profitability can be achieved by month eight, with comfortable profits by the end of year three.
1.1 Objectives
The objectives for the first three years of operation include:
To create a company with the goal of exceeding customer’s expectations.
To increase the number and quality of customers served annually by 20%
It is essential to have a viable start-up company that can survive without external funding.
1.2 Mission
Wheeliedeals’#8217 mission is create the largest selection possible of low-priced bicycle parts. Our goal is to keep customers coming back. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
1.3 Keys to Success
A great selection and excellent customer service is the key to success.
University Cycle Works is an established bicycle specialty store, offering retail sales of new bicycles, parts and accessories, clothing, and maintenance and repair service. It is in a high-traffic area with a focus on universities.
University Cycle Works’ primary target market is the university student community. They typically have a turnover/growth of about 25% each year. The secondary market for University Cycle Works is the university faculty staff. The tertiary market includes the greater Metroburg area.
Hubert “Hub” Freewheeler, who has been assistant manager at University Cycle Works for five year, has seven years of experience in the bicycle retail and service industry. Hub explored the possibility of owning his bike business when he was just two years old. However, the Metroburg area seemed overcrowded with bicycle shops. Hub approached his boss to discuss the possibility of buying an existing store. Two years of negotiations culminated in the sale of University Cycle Works to Hub, effective July 1, 2001. It will result in a seamless transfer, leaving behind all staff, bikes, locations, and operations.
Metroburg Business Bank has requested that this business plan be prepared. It will also be presented to major suppliers of bicycles, accessories, parts and other products. A substantial part of the past year’s planning has been negotiations with these suppliers to maintain the current financial agreements as the business changed hands. Hub’s close working relationship with the representatives of the different suppliers was an asset to these negotiations. These sales reps lobbied for Hub. The suppliers have approved continuation of the existing terms and dating programmes, subject to review of the business plan.
This sample plan does not include names, proprietary information or financials.
1.1 Objectives
The objectives for University Cycle Works are:
University Cycle Works continues to deliver the highest quality sales and services.
Facilitate a smooth transfer of ownership
Maintain a financially strong business. Validate the trust and advocacy of others for this business purchase.
Within one year, repay the family members’ start-up loans.
Monthly and yearly sales equal or better than those of the previous owner.
The goal is to increase sales of rainwear and garments that are bicycle-specific over the next year.
To maintain growth in service and sales, focus marketing on the new student influx.
1.2 Keys for Success
Our prime, high visibility location right next to Metroburg State University has been crucial to our success in being the bike sales and service provider of choice for the university community.
The continuance of established accounts payable, sales programs, and co-op advertising resources by suppliers of bicycles, accessories, and parts makes the financial plan reasonable and attainable. Without this support, it would be unacceptable to take on the risk of purchasing the business.
University Cycle Works, a trusted name, is available for purchase and continued use by the customer and employee.
The shop’s employees are just as important as the other items. It is crucial to retain and encourage them. They are the backbone of University Cycle Works. University Cycle Works has always valued long-term relationships with its customers. We want to be part in the university experience by addressing our customers by name.
BikeArt’’s mission it to provide functional items and art made from recycled bicycle components. The art work will be made by three local artists, one of which is Steve’s wife Shoodnt. Wall clocks, picture frames and tables will be featured along with mobiles, windchimes, bookends, kitchen utensil holders and other products.
BikeArt will have its own kiosk, located in the Valley River Mall. BikeArt will have the opportunity to show its larger items thanks to its lease. This should significantly increase sales as walk through traffic in the mall is very high.
BikeArt is expected to be profitable in month nine and have profits of nearly $40,000 by year three.
Beginnings
The first month will be used to set up the kiosk and get things underway. During this month the part-time employees will be hired and trained. In the first month, sales will slow down. From the second month, sales will gradually increase due to the increased number of customers who visit the kiosk.
Total startup costs are $45,000. This will be paid for by Steve Useitagyen’s $25,000 equity investment and an additional $20,000 small-business loan.
The Company
The company will be a sole proprietorship owned and operated by Steve Useitagyen.
Steve Useitagyen has the qualifications to work in this niche. University of Portland gave him a degree in both business administration and art. Steve worked in a bicycle shop throughout college. He started as a mechanic and moved on to sales. The shop was then managed by Steve for two years.
BikeArt will use three part-time employees to man the kiosk, in addition to Steve who will take care of the hiring, payroll, and purchasing.
Market
BikeArt will target 2 market segments: bike enthusiasts and industrial artists. Eugene is home to both of these demographics. BikeArt is focusing on these two groups because they are the most likely consumers of this type of art work.
BikeArt has several competitors:
Other shops are located in the mall.
Art galleries
Bicycle retailers.
BikeArt can capitalize on the unique advantage it has of being the only dealer that deals exclusively with bicycle artwork. The mall is crowded all day so it’s like having your very own shop in the middle.
Success
The company will grow slowly, establish a steady level of sales and cashflow before looking to expand. BikeArt will then look to establish additional kiosks throughout Portland, Corvallis, Salem, and Corvallis. This expansion is expected to take place after year three.
The Break-even analysis indicates that $15212 in monthly revenue would be required to reach breakeven. BikeArt’s products are priced based upon a desired net margin 12%. BikeArt’s products are locally made works of art and prices will range from $40 to $500 each.
The business is expected to reach profitability by month 9, with revenues of $147,000 and profits at $35,500 by the end year 2.
1.1 Mission
BikeArt’s mission is to offer functional items and artwork made from recycled bicycle parts. We exist to attract and maintain customers. If we follow this maxim, all else will fall into place. Our services will exceed our customers’ expectations.
1.2 Objectives
The following objectives are set for the initial three years of operation
We want to create a kiosk that is product-based and whose primary goal it to exceed customers’ expectations.
Every year, there is a 20% increase in product sales.
To open a sustainable shop that sells artwork, and functional items made of recycled materials.
Concrete Carbon Parts, a California-based company, designs and markets a variety carbon fiber seatposts for road bikes and mountain bikes. The company was formed as a California L.L.C. The company was established as a California L.L.C. and has been operating out of the home of the owner for the past year. The company has sold individual seatsposts through the Internet to customers and the owner wants the company to go to the next level.
The products
Concrete Carbon is a supplier of high-end carbon fibre seatposts. The shafts will be made out of custom drawn carbon fiber and the head unit will be CNC machined out of 6000 series aluminium. Josh developed a post design that is safe and secure through extensive torture testing. Concrete Carbon is able offer a high-end, lightweight seatpost for road and mountain biking applications. These posts are very comfortable and safe due to the natural ability of carbon fiber to disperse vibrations. Concrete Carbon has never had a seatpost go sour.
Concrete Carbon’s competitive advantage lies in the product. It is capable of offering a range to best fit each rider. The range of posts are based on rider weight. No other manufacturers offer custom fitting. This is quite valuable as the ride, safety margin, and weight are all significantly effected by the way the post is tuned. By having the post tuned to rider’s specific weight range, the maximum weight is possible. Ride quality and safety will also be improved by allowing for sufficient flex, which dampens road and trail vibrations. The post’s flex is so great that it can be compared to suspension.
Concrete Carbon will utilize an outsourcing model to produce. Concrete Carbon can then concentrate on what is most important, serving the customer. Two industry leaders will outsource production. Josh will supply the subcontractors with the design details. The parts will be made to order by them. Josh’, Concrete Carbon’s prior networking connections, was a key factor in selecting the subcontractors. They were also selected for their capacity to scale production as required.
The Market
Concrete Carbon currently only sells seatposts direct to customers. In order to grow the business, Concrete Carbon needs to begin selling to new customers. Concrete Carbon has decided to start selling to distributors. With 3433,0009 potential customers, the annual growth rate for individual customers stands at 10%. Distributors are at 4%, with 14 potential customers. While the growth rate of distributors is not that high the sheer volume that distributors will sell and buy relative to the individuals makes the potential market very exciting.
Marketing
Concrete Carbon will utilize two marketing strategies that are very different to reach potential customers segments. Concrete Carbon will use the website to make concrete carbon’s parts more visible to consumers. The website has been in operation for a year. Continuous improvements will be made to it. Concrete Carbon will participate in various trade shows and develop business relationships with different distributors. The trade shows offer the best opportunity to form close relationships with prospective distributors. Concrete Carbon will have the opportunity to build trust through participation at trade shows, since business relationships are built on trust.
In Year 1, sales will reach $119,000, and rise to $332,000 by Year 3. Concrete Carbon Parts will see a steady increase in profitability and gross margins over the next three-years.
1.1 Keys to Success
Products precisely designed.
All promises to customers and vendors must be kept.
Strict financial controls.
1.2 Mission
Concrete Carbon Parts is dedicated to creating the highest quality carbon seatposts. It will emphasize lightweight, comfort and a realistic safety margin for all of our products.
1.3 Objectives
To be the most trusted carbon-seatpost bicycle manufacturer.
Concrete Carbon must increase its sales in order to become a sustainable company.
You can significantly increase your sales by entering a new market segment.
