Womens Clothing Boutique Business Plan


Womens Clothing Boutique Business Plan


Opportunity

Problem

There is a need for a fashion boutique that caters to the busy female professional woman who lives in Los Angeles with a household income over $250K. She loves boutique fashions and is looking for a place to shop for services that fit her busy lifestyle. She has money to spend and a job where it is impossible to look good without being successful.

Solution

De Kliek provides services such as Style Assessments (alterations), personal shopping and special ordering to customers by appointment or during store hours.

Market

Research shows that women are busy, often have little time and don’t know what to buy and they need assistance in choosing clothes. With over 61 million U.S. women between the ages of 25-54 spending over $34 billion in apparel each year, there are sure to be some mistakes made in clothing choices.

Competition


Direct Competition

  • Fish
  • Fred Segal
  • Girl and her dog
  • Margaret O’Leary
  • Dress
  • Rabat
  • Riki
  • Susan of Burlingame
  • Grocery Store


Direct Competition:

  • Abigail Morgan
  • Ambiance
  • eLuxury.com
  • Her
  • The Designer’s club
  • Yoya Boutique
  • Other LA Boutique Retailers

Why Us

De Kliek provides unique services, including style assessments, alterations as well as personal shopping. Special ordering can be made for customers by appointment or during store hours. Customers can have style consultations with stylists who are professionals in the industry. The boutique’s unique style assessment and emphasis on education in helping women create their own styles will make it stand out.

Expectations

Forecast

  • Start-up costs include inventory for the first month, and are estimated at $117K. Finance including working capital includes the owner’s $40K, family members $45K, an SBA loan for $90K and a family investor $45K.

  • The annual gross sales are expected to increase from $650K+ the first year to more than $1M by year 3, with 10% coming from customer special orders. These forecasts represent three quarters of average sales for Los Angeles boutiques. Net profits are expected in the range of 6% to 2007, with a maximum of 5% being reinvested for growth initiatives.

Financial Highlights Year-by-Year

Financing Required

We will need 175000 in order to begin. The owner will lend 45000, the investor will give it 15,000 and there will be a SBA loan of 90,000. The investor will get the loan, and the owner will return it in year 4.


Women’s Boutique Shoe Store Business Plan


Women


One, Two, Step! You will find only the highest quality shoes and accessories for women at our store. The selection includes everything from basic flats and sandals to trendy stiletto boots and shoes. To best suit our customers, we will be purchasing directly from the manufacturers and selling to them in a wide range of sizes and colors. Shoes will account for the largest percentage, followed by accessories.

One, Two, Step! It is organized in the name and sole proprietorship of Chloe Goodlowe. One, Two, Step! Temporarily, it will be at 123 Shoe Lane, Houston, TX. It will remain there until it grows large enough to open a store in West Houston.

The hours of operations will be Monday through Friday from 10 a.m. until 6 p.m., Saturday from 10 to noon and 8 p.m. (closed Sundays). Customers will be able purchase directly via our website and VIP showcase events. Extended hours will be available during the Christmas holiday shopping season.

All merchandise will be bought according to the company’s mission. The management will take customer feedback, suggestions and sales reports into consideration when introducing or removing certain brands, styles, and sizes.

The Concept

Recognizing that quality shoes in large sizes are very scarce, it is important to use larger shoe retailers like One, Two, and Step! Targeting niches will reduce competition. Generally, focusing on other retailers whose prices are too high, lack quality, and are not’shoe size efficient’ will help to minimize that competition.

One, Two, Step! There are three keys to success. The first is to establish high-quality, high-value relationships with its suppliers and customers. Second, ensure that products are delivered promptly and reliably. Dependable administration is the final key to success. This small business plan is designed to give you the structure needed to realize this last key.

One, Two, Step! The business is initially set up to be a home-based venture with plans to eventually expand to a shop/boutique. This will allow you to save money while still providing the best service and support.

The Market

One, Two, Step! The company will continue to grow at 3%, and there are many potential clients now, eagerly waiting for the start of business. One, Two, Step! You will find us to be more affordable than other retailers, but the same high quality shoes.

A monthly sales promotion will be offered by us, such:

  • buy one, get one half price
  • buy one, get one free
  • Take half off your previous season’s shoes
  • “One, Two, Step!” dollars (for every $50 dollar purchase, the consumer receives an additional 20% off of their next purchase)

One, Two Step, Step! will design its own, custom-made shoes for women and men.

The Sales Strategy

Our marketing strategy will not exceed 5% of our annual gross sales. We will use a wide range of approaches, including our website with free shipping, postcards, business cards, and word of mouth.

Objectives

The goals of One, Two and Step! are:

  1. To sell fashionable and elegant shoes, sizes 5-13, that can be worn by every woman.

  2. To get a 50% profit margin within the first one year.
  3. To provide excellent customer service. This is measured through repeat and new customers (our goal being that 50% of our customers return within 6 months to purchase additional products) and multiple sales. Our goal is that 30% and 60% respectively of our non-running and running shoe sales come with additional purchases.
  4. To make a net profit in the second year and in the fifth year of your career, you will need to earn $15,000 and $5,000 respectively.

Mission

The One, Two, Step! Our mission is to provide high quality accessories and shoes from name brands in a variety of sizes to suit the chic woman.

Keys to Success

For women to succeed in the shoe industry, one, two, step! must:

  • Take a selection of shoes that will suit your personality, in varying sizes.
  • Customer service excellence in southern hospitality.

  • Advertise and promote in all areas so that our customer base will learn more about One, Two, Step!
  • Continuously assess our inventory and sales to adjust our inventory levels.
  • Lastly, be sure to stay up-to-date with the latest styles in women’s shoes.