Bowling is a major entertainment industry in Anytown, with a declining customer base over the last few decades. Today’s senior citizens were once yesterday’s avid bowlers. The actions of their elders were questioned by the Baby-Boomers, and they also stopped bowling. Bowling eventually lost its popularity as America’s favourite athletic event, and this was without any innovation.
Anytown cannot replace the old athletic and social event bowling, but it does need innovation. Sally Strike, owner and manager of Bowl Weevil understands the need for revitalization in bowling culture through her youth participation in bowling and her work with the Professional Bowling Association. Sally has been a bowler in her community as well as being a marketing and business analyst at the Professional Bowling Association. Sally will be able to reach her contacts within Professional Bowling and Skating Associations, to promote touring tournaments and competes.
Sally has completed the necessary research to plan and execute designs for a new, downtown bowling alley. Bowl Weevil will use the building’s nostalgic vibe to create a unique atmosphere. It will attract after-school children looking for entertainment and snacks, families with young kids seeking affordable entertainment, seniors looking to have fun, and local bowlers looking for league competition in their neighborhoods. We offer special rates for groups and families, as well as themed nights featuring live music.
Sally will contribute $60,000 of her own funds to the project. She is also asking for a seven year loan of $163,000. This loan will provide start-up financing for this new venture. The loan will be secured with the owner’s home equity. Based on market research in Anytown, we project sales of over $500,000 in the first year, and strong net profits in year three with nine employees.
1.1 Mission
Bowl Weevil was founded to provide the best entertainment for the Anytown community. We offer the best bowling and overall entertainment for the entire family!
1.2 Objectives
Sales of $523,000 for year one and $608,000 for year three.
Gross margin higher than 65%.
Net income more than 2.7% of sales by the third year.
1.3 Keys To Success
Excellence in entertainment.
Establishing a network of regulars.
Group rates
Excellent value for sport lessons or entertainment.
This plan includes detailed information about investors as well as the information needed to create and run Kiln Creek Bowling Center. The plan includes details about the business’ growth, management methods, operating procedures, and infrastructure management.
Kiln Creek Bowling Corporation (Kiln Creek Bowling Center), was established in Yorktown, Virginia as a corporation pursuant to the Laws of the Commonwealth of Virginia.
Charles H. Collins Jr. Jane W. Collins and Charles “:Chip Collins III form the dynamic management team responsible in the design, construction, development and implementation of company policy. They also manage the day to day operations. The management team is supported by 50 employees who are customer-focused and team-oriented. Kiln Creek Bowling Corporation has retained the services of a CPA company to conduct professional company audits and prepare taxes and payroll. They will also serve as business consultants to help in setting achievable long-term strategic goals.
Kiln Creek Bowling Corporation trades as Kiln Creek Bowling Center offers York County, Hampton, Newport News, and the surrounding areas quality family entertainment, products and service.
Kiln Creek bowling center is expected to have excellent sales for its first year due to the current prices of the restaurant and the bowling market. With good management, a healthy annual revenue growth is expected.
Each investor’s equity is determined by his or her investment. Topic 7.7 Business Ratios gives a more detailed explanation of Ratios.
To ensure Kiln Creek Lane’s continued success, there are many ways to reduce the risk factors:
Obtain sufficient capital to build and cover expenses of initial operation. All investor capital will remain in escrow till the project is fully funded.
Low overhead costs will increase the bottom line profit. They will employ multi-skilled staff, and will undergo continuous training to ensure that they provide superior customer service.
Establish a loyal customer base. A great location can be determined using demographics. An aggressive marketing program, executed by a full time employee, will bring about desired results.
Demonstrate how the business will enhance your quality of life by engaging with the community. In order to assist civic groups in reaching their financial goals, the bowling center will host community projects. For tours of the bowling centre, schools, churches, and any other group are welcome.
All payments can be made cash, check, and credit card.
1.1 Objectives
Kiln Creek Bowling Corporation is building a 43,000 square-foot facility in Kiln Creek, Newport News, Virginia. The service/products include 40 computerized lanes for bowling, a full-service family restaurant and snack bar, as well a video game room and apparel shop. A miniature golf course will soon be added. The project will cost $4.5 Million. The commercial financing will be borrowed at 9.5% for 20 years. Kiln Creek Bowling Center will open its doors in September. In the first year, gross revenues are expected to be positive. Revenues will grow at a rate higher than inflation.
1.2 Mission
Kiln Creek Bowling Center’s purpose is to offer family entertainment in a pleasant, enjoyable atmosphere for residents on the north side Hampton Roads. It will provide exceptional service and use the most technologically advanced equipment. The facility is clean and can accommodate the whole family. The restaurant will be called “The Train Station,” and its decor will depict the golden era of the railroad industry. The casual environment will feature multiple TVs. Customers have the option to choose which television station they want to hear. The design will feature both replicas and artifacts from railroad furniture. It is intended to capture the romantic time of traveling on trains and eating on board. You will enjoy a casual dining experience, great food, and great service.
The restaurant will also have a full-service Bar, featuring live entertainment on certain nights and Karaoke.
1.3 Keys to Success
Kiln Creek Bowling Center has three keys to success.
Location. Strategically located, the center will maximize profits from modern-day bowlers. The center will be built on Commonwealth Drive in York County near the Regal 14 Cinema. This location is located just half a mile from I-64 exit 255, in Kiln Creek Shopping Complex. This location is ideal for a multi-purpose center. According to York County Planning Division’s statistics of the primary markets (one to five mi radius), this location is excellent.
Low Overhead Cost. Kiln Creek Lane’s management is committed to keeping overhead costs low. Charles Collins Jr. will act as the project manager while construction is underway, which will help to save around 15%. His extensive experience in operating bowling centers and his education as an industrial engineer contribute to his ability streamline operations and minimize unnecessary expenses. Many of his key employees will be able to perform more than one task by employing the best of the field. The center will have the most energy-efficient equipment of any center in the area.
Wide Range of Services. Kiln Creek Bowling Center provides entertainment. This includes bowling, as well as a restaurant/nightclub, darts, billiards, arcade, snackbar, apparel/pro shop and a nursery for children. This will increase the number of customers, as well as give them more opportunities to spend their income and have fun.
Rockin’#8217. Roll has a traditional bowling alley, karaoke room, gaming parlor and restaurant. It is the home of Pelvis Restley – the King of Rockin’. Rockin’#8217; Roll is a legendary bowling alley that rocks harder than any other. It also offers quality food, a wide selection of videogames, and legendary bowling.
Seattle’s bowling industry has a declining customer base in recent decades. Today’s seniors aren’t as avid bowlers as they were in the past. As Baby Boomers began to question their elders’ actions, they turned away bowling. Bowling, America’s favorite athletic event, fell out of favor.
Seattle lost its bowling courts as more people competed for the same customers. Further, the number and quality of future bowlers has been reduced by having fewer bowling lanes. The loss of bowling alleys has meant the loss of community centers and athletic events.
Seattle cannot replace the old bowling tradition, and it needs to bring back the culture of bowling. Pelvis Restley has been involved in the Professional Bowling Association since his youth and understands the need for revitalization of the bowling community.
These clients will often come to Rockin’ if they are low income. The preparation of the menu and drinks will be heavily influenced by senior discounts. The King’s music and plastic seats will bring back memories of childhood for seniors once they are at the door.
Seniors can also be stimulated in the game room by the youths, and by adults competing for the title of champion in the bowling leagues. These customers will be drawn back to the comfort and excitement. Rockin’′ Roll will invite seniors to join the organization of the adult and teen bowling leagues.
Entertainment industry customers flock to the most affordable and comfortable place they can find. Rockin’#8217’Roll offers separate Rockin’#8217’Roll environments for seniors, youths and bowling players in the visible but not audible spaces of the restaurant and lounge.
Rockin’#8217, Roll offers seniors senior discounts and youths low-cost video games and food, as well as tournament rates for nine bowling league games.
Pelvis has experience as a bowler in the local community and as a marketing and business analyst for the Professional Bowling Association. Pelvis’s previous experience will help him reach out to local and national bowlers when he is looking for leaguers.
Friends are more likely to introduce new customers to Rockin’#8217; Roller bowling. The reason for this is that most people only go out to their regular hang-outs, to places they feel comfortable, or to places where they will find their friends. When their friends request that they meet up for a Rockin’#8217’ Roll nine-game bowling league, bowling leaguers will discover the Rockin’#8217’ Roll bowling alley.
These customers will be welcomed by Pelvis Restley upon entering the hall. They will be treated as kings or queens in the restaurant, lounge, and bowling alley. They will then return to the Rockin’’, Roll bowling alley to make new friends or find their comfort zone.
Pelvis will be able access his contacts from the Professional Bowling Association in order to encourage televised tours. By year two, bowling leaguers will introduce their friends to Rockin’ Roll. Rockin’#8217’ Roll will show its gratitude to its regular bowling leaguers in year two by offering fame and fortune at the Bowling for Dollars tournament.
Young people will want to find a place they can have fun with others their age. Teenagers of similar ages will be attracted to the place in two ways. A teenagers’ bowling league will be held at Rockin’#8217’ Roll on Saturday mornings. Second, Rockin’#8217’ Roll has all the latest video game consoles that teens love in a sound-proofed fishbowl hall where they can play their favorite songs on the jukebox. Parents can also see them from their bowling lanes.
Their parents will encourage the youths to visit Rockin’#8217′ Roll. Parents can enjoy listening to their Rockin’, and they can also bowl with their kids while having the peace of mind that their children are nearby. A restaurant will also be open to cater for young tastes, with a wide selection of fryers and low fat fruit and vegetable snacks.
After three consecutive years of sales, Rockin’TM Roll Bowling Lanes is expected to generate $718,000 in annual sales. Rockin’’ Roll climbs the charts as Fremont’s most popular entertainment venue, so the business will become more efficient. It will also make more money per dollar. The progression of profit margin will steadily increase. Rockin’#8217 & Roll Bowling Lanes provides an opportunity to bring both entertainment and athleticism together in one community centre and to put bowling back onto the map.
1.1 Mission
The mission of Rockin’ Roll is to provide the highest forms of entertainment and quality dining to the Seattle community. We offer the best bowling, gambling, gaming, drinking, and singing around.
1.2 Objectives
Year one sales of $437570, and year three sales of $718370
Gross margin higher than 65%.
After the third fiscal year, net income exceeds 10%.
1.3 Keys to Success
Excellence in entertainment.
Developing a community of regulars.
A single league of bowlers can be transformed into a city full of bowling enthusiasts.
