The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast (B&B) located in the Lorane Valley, outside of Eugene, OR. The valley is known for its beauty, and the high concentration of grapevines. Missy Stewart is the sole proprietor of the B&B. The Stewart’s recently renovated house will host the B&B. Their home is at the heart of the B&B experience. Each of the five rooms is equipped with a private bathroom. A central living area is available for guests to socialize, as well as a private patio and a winery located on Stewart’s 10 acres. To top things off, every room has 65% of their walls as windows offering guests an unprecedented view of the valley.
The Market
The Enchanted Vineyard is expected to compete with hotels and other B&Bs in the hospitality industry. The Enchanted Vineyard competes against hotels, but their direct competitors are other B&Bs. The facilities at Enchanted are better than those of other B&Bs because they are smaller. All of the smaller B&Bs have less than nine rooms. They are not unusual. Enchanted Vineyard is a newly renovated house with a vineyard set in a beautiful setting.
The Enchanted Vineyard is targeting three different groups. The first is weekend getaway travel, which are generally Eugeneans looking to get away for the weekend. Eugene, a charming town in the Willamette River Valley is well-known for its old growth trees, wineries and cycling. With over 12,000 customers this customer group is on the rise at 11% an year. The second group are out-of town travelers, who are growing at 10% annually with 18,000 potential clients. University of Oregon guests are the last customers that the B&B will target. Eugene sees thousands of people every year from around the world, including speakers, professors, and parents. Once a relationship has been established with the U of O, it will be a constant stream of business. This customer group is growing at 17% with 12,000 potential customers.
Competitive Edge
The Enchanted Winery has two distinctive competitive edges that set it apart from the rest. The first is the unwavering commitment to detail, and exceptional customer service. Stewarts realize that their mission to provide the best customer service is to ensure they have the best stay. John and Missy will do everything to ensure that customers are satisfied. Their unique facility is their second competitive benefit. It is partly because the structure itself is an amazing place to stay. It is unique due to its location overlooking Lorane Valley, an area full of vineyards and wineries.
Management Team
The Enchanted Vineyard will be able to execute on its strong business model because of its management. Missy’s MBA has provided her with valuable business skills. While Missy was pursuing her MBA, she was on a team of five students that opened up their own service business. Lastly, Missy has spent numerous years in the B&B industry, providing her with amazing insight and experience directly related to what she is doing now.
The Enchanted Vineyard will be able to leverage its amazing facility and turn it into a beautiful, special B&B serving the Eugene community. This will be done by the passion and experience of Missy Stewart, the sole proprietor. The B&B should be profitable by year two. By the third year, it will have more than $77,000 in revenue.
1.1 Mission
The Enchanted Vineyard Bed & Breakfast’s Mission is to offer the best B&B experience. We are here for customers. If we follow this maxim, all else will fall into place. Our services will meet or exceed customer expectations.
1.2 Objectives
The objectives of The Enchanted Vineyard Bed & Breakfast for the first three years of operation include:
To build a B&B which exceeds the customer’s expectations.
The Enchanted Vineyard Bed&Breakfast can be used by visitors each week.
Superior service and increased client numbers are our goals.
To build a sustainable company, it must survive off its own cash flow.
Tybee Island is a popular destination for tourists. Travelers need somewhere to put their stuff and rest their heads. Travelers must create a home far from home. The place where they can completely recharge from worries and travels
Solution
Each Coach House guest can be sure that every need is met. For special occasions, catered meals, chilled wine, etc. can be provided for an additional stipend. On weekends, guests can return to the B&B for a snack of cheese, fruit and wine before heading off to bed.
Market
B&Bs along with other short-term lodgings on Tybee Island are an important part of island tourist. Ten short-term lodgings in Tybee are considered to be inns. The remaining 19 are long term lease facilities (rentals or condos) and only four are B&Bs. Hotels/motels constitute the largest percentage of rental properties on the island in terms of units.
Ironically, at least on Tybee Island, the rise of Airbnb and its competitors have increased the demand for B&Bs rather than hurt us with more competition. Non-hotel lodging is more popular. We are part of this new channel through our profile on Airbnb.
A modest projection is for an average increase in unit rental of 30% per year. The island’s competitors have experienced rental increases of 30% to 40% over the past three year. The Georgianne Inn expects 50% growth in the next two years. This projection is without any significant increase in advertising or exposure, but is based on the general average increase in tourism.
Tourists from northern Europe who love the warm and welcoming environment of B&Bs as well as local residents who require the facilities for different events, are our two largest customer segments. International exposure will be provided to potential customers by subscribing to Web services at nominal annual costs.
Concurrence
Airbnb is uniquely positioning us. Airbnb offers an exclusive lodging experience that caters to a growing number of travellers. B&Bs create a climate of home, where guests become temporary members of a larger family. B&Bs offer guests the opportunity to be part of a larger community while maintaining privacy. It is possible to share meals with innkeepers or other travelers, which can create new relationships and enrich existing ones. Or, meals can be taken in the privacy of the guest’s room.
The B&B offers a variety of settings that allow individuals and small groups to find the right setting for their particular moods or activities (reading, watching TV, playing board games, etc.). The B&B treats guests as guests, not customers. It becomes a destination to return to, whether it is at the end or the beginning of your next vacation (like going home).
The Coach House B&B guarantees guests privacy and membership. It is difficult to be polite without being intrusive. This delicate balance has been mastered by the owners in many walks of life.
Why Us
We begin with a crucial competitive edge. No competitor can offer the convenience or luxury found at the Coach House. We’ve stayed in many B&Bs throughout the country. We have the experience to help you create the perfect atmosphere for your B&B. We stand out against Airbnb competitors.
Expectations
Forecast
The average monthly fixed expenses, including interest payments, are estimated to be $8,000 The monthly earnings will be affected by peak and off-season. For the first year, on-season revenues will offset off-season losses. We expect that Coach House B&B’s off-season revenues will be sufficient for Coach House B&B to break even during its first year.
Our expectations of profitability are unrealistically high. We are able to accept it because we know that other expenses will increase. We will adjust as needed.
Vette Kat Harbour Bed & Breakfast (B & B) is a charming bed & Breakfast that overlooks Vette Kat Harbour, a beautiful Caribbean island. The beauty of the island is well-known. The B & B will be set up as a LLC of Kayman St. Lucia and will reside in the St. Lucia’s home. Their home is at the heart of everything B & B. There will be seven guest rooms available. The facility features a beautiful central living room, where guests can socialize, a private outdoor patio, and the Buccaneer Cuisine Centre.
The unassuming white building is covered with flags representing many nations. Once you step inside, however, you will realize that it is the Vette Kat Harbour Bed & Breakfast. A graceful gato gordo may greet you as one of the staff takes your bags and leads you to a cozy alcove for Passion Fruit tea and delicate biscuits.
From a 18th Century portrait high above an open fire, the famed French Gastronome Fromage leGrande smiles appreciatively. Just a few steps away, a charming courtyard greets you with French doors. Meanwhile, the sparkling of silver and crystal at nearby tables hint at what lies ahead. The stunning collection of antiques and art that the owner has amassed is a captivating backdrop wherever you look.
The inn’s personalized approach to serving guests will be consistently rated by Travel + Leisure readers as being among the World’s best. One will feel that anything is possible here. Breakfast can be served in your room or in the Terrace Room. You can choose to head out to the country or to the seaside to have lunch. The staff will provide a picnic for you and recommend the best route to get there. The inn’s living room is a wonderful place to enjoy afternoon tea. This magical place will be remembered for its attention to detail.
The Market
Vette Kat Harbour Bed & Breakfast can compete with hotels within the hospitality industry as there is no other B & Bs around. Vette Kat Harbour Bed & Bath facilities are much more attractive than other hotels in the vicinity. All of the hotels in the area are fairly standard chain hotels, nothing noteworthy. Vette Kat Harbour Bed & Breakfast – On the other hand is a beautiful, sophisticated home – on a quiet road, in a little town, on a sea.
Vette Kat Harbour Bed & Breakfast targets different demographics. First, people who are just looking to relax for the weekend. These people may have planned activities for the weekend in local towns, parks, or just want to relax in a comfortable environment. The second group of travelers is those who are traveling through the area and prefer to stay in B & Bs Љ۪ rather than a hotel/motel. Others will just want to have the experience of service presented by an Executive Chef. While we will certainly get customers that fall outside of these groups, this classification should be fairly accurate.
Competitive Edge
Two distinct competitive advantages distinguish the Vette Kat Harbour Bed & Breakfast from its competitors. The first is a never-ending commitment to detail and outstanding customer service. St. Lucia’s realize that their mission is making sure that their customers have the best stay possible. Kayman and Jenne are committed to ensuring the happiness of their customers. This will be showcased in breakfast which will offer Starbucks Authorized and Certified Training System of Coffee and Tazo Tea service.
Barrista services include Cafe Au Lait and four types of coffee per day. Tazo Teas will be used and shown eight times per day. We will have delicious baked goods and breakfast to celebrate guests. Island Style Skillet
Red-eye Gravy over Hand Rolled Biscuits and Challah Bread Dipped French Bread with Guava, Mango and on top are just a few of the simple pleasures. Pancettas, Sundried Tomatos and California Asparagus Fritattas can be considered a gourmet choice. Meanwhile, Egg Beaters, freshly squeezed 100% juices and Wheat breads as well as Spelt and Hearty Grains Muffins, are options that offer healthy food. Our medical knowledge will help guests make the right choices, whether they want to indulge in extravagant eating or keep a strict diet. We will also have our famous Caribbean White Chocolate Chip and Macadamia, Pineapple, Walnut cookies, which everyone loves!
Their unique facility is their second competitive edge. It is partly because of its actual structure, which is an amazing place to see and stay. The antiques, original gas and solid-silver fixtures lamps as well as the Tiffany lamps are amazing.
Management Team The Vette Kat Harbour B & B will be able to execute on its strong business model because of its management. Kayman earned his MBA and provided invaluable business expertise to the establishment. Kayman also has unique skills and experience that no other innkeeper has. Kayman’s resumes for B & B GM, Marketing VP and Chef show that he has a wealth of experience in all three areas. Kayman has served as GM at world-class resorts, hotels, and B & B’’s. Each of these projects saw an increase in profits and program growth. Kayman will be assisted by numerous Presidents, famed Executive Chefs from television and industry magnates/titans/CEO’s. Kayman’s fame around the world on TV, the TODAY show and more will also bring TV exposure, shows and once again – Kayman will go live weekly on the radio and in magazines. Kayman will be assisted by his step-son, Max Nevis and wife, Jenne Sequa – both trained Chefs from Country Club and restaurant work experiences. Kayman will still work for the company where he worked for 13+ years.
Vette Kat Harbour B & B can leverage this amazing facility to create a special B & B that serves our inter-island community. Kayman St. Lucia’s passion and experience will make this possible. The B & B should be profitable in the third month and make a good profit by year end.
1.1 Objectives
Vette Kath Harbour Bed & Breakfast aims to be in operation for five years.
To create a B & B whose primary goal is to exceed customer’s expectations along the lines learned of, “unprecedented hospitality and service standards,” learned by the our world renown Chef.
The Vette Kat Harbour Bed & Breakfast will experience an increase in visitors each week throughout the year.
To increase our number of clients by 10% per year through superior service to 50% occupancy in Year 5.
To create a sustainable company, the business must be able survive without external cash flow. Customer Comment cards should average 92 points or more.
To create a Buccaneer culinary centre that is sustainable and has its own cash flow. Customer Comment Cards should score 85 or above on average.
To operate as green an operation as possible spanning water, power and emissions. Being a lighthouse for the region.
To provide support to our island community by being kind and generous. This will be measured through the awards received.
1.2 Mission
Vette Kat Harbour B & B’s Mission is:
We aim to be the most preferred Bed and Breakfast Hotel in Vette Kat Harbour and the surrounding Islands. We will exceed guests’ expectations and provide a world-class experience by offering the best in hospitality and ensuring that our staff and product are constantly improved to meet the needs of customers.
Some people will find the inn a homely place.
It’s a romantic world of fantasy far from the harsh realities and reality of modern-day life. Others will find it a culinary oasis similar to a Michelin-starred restaurant. The inn isn’t too serious, which will surprise and delight some. Guests often will remark that while the interiors could be called grand they are also whimsical and wonderfully comfortable.
1.3 Keys for Success
Vette Kat Harbour Bed & Breakfast aims to achieve the following goals in order to be successful:
The Vette Kat Harbour Inn is the most popular B & B in the area among both tourists and travellers.
Build strong market position among the local patrons within a 120 mile radius.
Maintain sound financial management for the venture.
Book rooms by linking to the best referral engines or B & B Association engines.
Automate your room night booking and digital calendar on our website.
The Magnolia Inn is a lovely facility perched on a hill overlooking Half Moon Bay California’s Pacific Ocean. Seven rooms are individually decorated and each have their own antique theme. Our Inn is a bed and breakfast that offers a complimentary full breakfast each morning. Magnolia’’s target market strategy focuses on Magnolia becoming the destination of choice for professional couples living in the Greater San Francisco Bay area looking to unwind and recharge. We will also advertise to the newly married couple who is looking for that special get away. We want to be visible to all potential guests travelling on Highway 101 through Half Moon Bay.
Magnolia will feature an eye-catching sign that will inform potential customers as well as drop-ins about our existence. Our Inn will be promoted using the Yellow Pages in the Bay and a Web site on the Internet, which will highlight the unique features it has to offer. The rooms will all be displayed with their own decor. Outside views of the Pacific Ocean and beautiful gardens will also be shown. Information about the shuttle service, room rates, and directions to attractions within 30 miles of Inn will also be available. The Magnolia is certain that it won’t take long for us to gain a following which will make us fully functional within the next year. The Inn desires steady growth with an average capacity of over 90% for Year 1, and profits increasing at a rate that is 10%.
Jim and Nancy Anderson are the sole owners of the Magnolia and live at the Inn year around. The Andersons manage every aspect of the Inn’s operation. The Inn will have a small staff, including a cook and maid. The cook will work 20 hours per semaine, while the maid will work 40 hours per week. Nancy will also be using the maid to take reservations and monitor the front desk. Nancy will supervise the inside operations. She will work alongside the cook and maid to make reservations. Jim will take care of grounds maintenance and transport guests in the van. Nancy and Jim will work together to promote the Inn, as well overseeing the advertising.
1.1 Mission
Magnolia Inn aims to create a peaceful environment for guests to take in the splendors of California’s beautiful coast. The Magnolia Inn will give each guest the same attention as family. Our guests should feel at ease when they arrive. As owners, we expect that each guest will receive personalized attention and exceptional service.
1.2 Keys to Success
These are the key factors that will make the Inn a success:
A facility that is first-class and pays attention to details.
You should give each guest the impression that they are our highest priority.
Provide quality meals.
Keep our clients happy to encourage repeat bookings.
1.3 Objectives
Get customer satisfaction rates above 90%
Every month, you can generate an average $26,000 in sales.
