Both in scope and nature, the marketplace for janitorial services and products is changing. As cleaners are more widely available, consumers are becoming more aware of the impact on the environment.
ChemSafe offers a innovative line of biodegradable, environmentally safe, citrus cleaners to janitorial services, retail outlets and consumers.
This product line contains:
Automotive cleaners
Industrial cleaners;
Degreasers;
Use hand cleaners
Odor control;
Tar remover
Concrete cleaners;
Car wax and vehicle washing products
ChemSafe products are available for use by car washes as well as churches, food service outlets and hospitals. A number of ChemSafe products will be available from retail outlets and any product can be purchased from the company’s secure website.
Today, cleaning products’ safety is of greater concern than ever. Consumers want to know if the product they are using damages the environment. ChemSafe is committed in providing safe products to protect the environment.
1.1 Objectives
Establish ChemSafe products as the regional leader in selling biodegradable, environmentally safe, cleaners.
Over the next two year, increase the number and quality of ChemSafe products in retail outlets by 20 percent
Establish a strong working relationship with all the janitorial companies in the region.
1.2 Mission
ChemSafe’s mission is to introduce innovative cleanser products to its target customer base. Charles Marshall, owner of ChemSafe, will utilize his janitorial background, his experience in the cleanser products industry, and his contacts with the region’s wholesale distributors and janitorial companies to create products that target consumers want.
1.3 Keys to Success
ChemSafeՉ۪s success is dependent on the following:
Innovative janitorial solutions. This is crucial for maintaining niche market segments mentioned in our mission statement.
Reliable and timely delivery. ChemSafe must make good on its delivery promises.
A reliable administration that is available for customers to prepare accurate billing, follow up on orders, and keep a close check on expenses and collection of receivables.
Arrow Mail is an innovative and high-quality personal mail business for financial service companies that are focused on small businesses.
Arrow Mail is different from other target marketing agencies because of a number of traits:
Quality Arrow Mail delivers high-quality mail pieces. To ensure that the mailing file contains the most accurate address block, the company follows rigorous procedures. The company creates a highly personalized piece that does not scream “junk mail.” The personalization is done on high-resolution (600 dpi) laser printers to produce a mailing piece that looks like personal correspondence.
Service – Marketing staffs are often limited in time and resources. Arrow Mail serves as an extension for the customer’s team and provides exceptional customer service. The team-oriented environment ensures that the mail is delivered on time and correctly.
Creativity. Direct mail must grab the readers attention and get the message across. Arrow Mail has the ability to design a unique direct mail program that suits the customer’s preferences and budget. The company can also modify existing programs to best suit the customer’s needs. Because “one size doesn’t fit all”, all of the designs, copy and copy are custom-made to the satisfaction of the customer.
Knowledge Arrow Mail is not a lettershop or printer that recently added personalization. The company is an agency for direct marketing. With more than 20 years of experience, it has gained valuable information about prospect selection and database analysis.
The company office and production facility is a 5,000 sq. Monroe, Oregon, 22 miles northeast of Portland.
Arrow Mail’s owner, Todd Graham, has authored a number of articles on direct mail that have appeared in industry trade publications. He has over 20 years of experience in the field.
Todd joined Johnson Communication 20 year ago and was a key player in the company’s response. They introduced new products that could be used for quality targeted marketing. Todd has gained his experience as an account manager for Reilly Marketing, Triumph Direct Mail and other companies.
1.1 Mission
Arrow Mail is a direct mail company that specializes in creative, innovative marketing strategies for financial companies. This will appeal to small businesses.
1.2 Objectives
Arrow Mail has the following goals:
50 customers within the first year.
Sell more than $260,000
By the end of the second-year of operation, the customer base will have increased by 25%
Ensure that sales increase by 15% by the second year.
This business plan outlines the strategy for sales of enterprise software planning solutions to medium-sized companies and franchises. Corporate Software Sales (CSS), will be the sales arm for a software manufacturing company based in Oregon. We expect a high degree of profitability based on our plan to key in on businesses that have already expressed the need for such services and products to the software manufacturer. Our ability to deal with corporate decision makers, and our partnership’s reputation, will be the foundation of our success.
1.1 Objectives
In the first year, you can market a business planning package to corporate managers and earn $60K in commissions.
Customize the software to the individual needs of each client.
Provide training and follow-up service to each client.
1.2 Mission
CSS recognizes that information is vital to management. This is why they are able to present it in an efficient and understandable manner. However, not all managers need the same tools. What might work for a service-based business may not work for a manufacturer. We offer a third-party planning tool that has been proven to work, which we can customize to meet the individual needs of each client. We understand the relationship between quality products as well as profitability. However, our success is ultimately determined by the well-being and health of our employees.
1.3 Keys To Success
The success of our company is dependent on our ability to:
Take into account the clients’ needs.
These are the types of needs that adapt software solutions.
Identify industries/corporations that need planning tools.
Information Management Hawaii, Inc. (IMH), by focusing its strengths, its key clients, and the underlying principles they need, will increase sales steadily for the first three year. The gross margin on sales will be maintained while the focus is on cash management, and working capital.
This business plan is the key to success. It renews the vision and strategic focus of our company: adding value to target market segments and strengthening our ties to local businesses. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.
This plan includes the following summary, chapters on company, products and service, market focus, action plan and forecasts, management, and the financial planning.
1.1 Objectives
1. Get healthy earnings (EBIT), within the first year.
2. Maintain a midrange gross margin throughout the entire operation.
3. Keep just-in-time inventory levels (JIT) or 11 rotations per year.
4. In the second and third year, sales will increase slowly but steadily.
1.2 Mission
To provide the Hawai’i business community with quality brand-name Information Technology business information solutions, reliable and professional Technical Support, and unparalleled Customer Service through the application of the principles of Kina`ole and heartfelt aloha, and to earn a fair profit for our employee-owners and stakeholders by embracing sound, ethical business practices.
1.3 Keys to Success
These are the keys to our success:
Establishing and maintaining strong strategic alliances with our manufacturing partners and other business partners in the industry;
Adopting a customer and market-focused marketing and sales paradigm.
Manager of the business, implementing and continuously measuring and adapting the fundamentals a Balanced Scocard.
It is the mission of Marrowstone Advertising Consultants to provide comprehensive marketing consultation and creation of advertising campaigns for the nonprofit industry. It is our long-term goal to become THE preferred advertising agency for nonprofit institutions nationwide. Our firm is not focused on producing a service to our clients. We are committed to building long-term relationships with clients so that the delivery and interpretation of their messages becomes an effortless, thought-provoking experience that leads to action.
The Company
Marrowstone Advertising Consultants is a limited liability partnership that will be registered in Delaware for tax purposes. Its founder is Mr. Curtiss Cole, a former marketing executive with the Boy Scouts of America. Mr. Cole gathered a respected group of graphic arts, marketing, and development specialists, who together have 35 years of combined experience with non-profit organisations.
The company does not plan to become public and has only limited private investors. The company has its main office in Reston. The facilities include a design lab, conference rooms and office spaces. The company will start offering its services from January.
The Services
The firm provides a comprehensive, customized advertising campaign that covers both audio-visual media and printed media. This includes radio and TV ads, billboards as well building advertisements, brochures, direct mail, business cards, and billboards. A proven seven-step process has been developed by management to build a winning campaign.
The company’s main clients will be small and start-up nonprofit institutions and local governments. We believe this will help us better serve our clients, and create a superior service that is greater than any other advertising firm.
The Market
Marrowstone Advertising Consultants will focus on three types of non-profits that operate in the areas of youth development, environmental awareness, and youth development. These are the types of organizations that have the greatest need and/or are best capitalized in nonprofit industry.
The growth and profitability of this untapped market are expected to be strong. This is evident in the fact that the U.S. has witnessed an explosion in non-profits working in new areas, such as environmental awareness, over the past 15 year. We also see a wider gap between these agencies’ needs and what traditional advertising companies can provide due to their greater capitalization.
Financial considerations
You will need to have $122,300 in start-up assets. This includes the cash you’ll need to sustain operations until revenue reaches an acceptable level. Starting expenses are $31,700. Most of the company’s liabilities will come from outside private investors and management investment, however, we have obtained $16,000 in current borrowing from Bank of America Commercial Investments, the principal to be paid off in two years. Charter Bank of Richmond has a $45,000 long-term loan that will be paid back in ten year.
The company expects profitability by year 2, and does not anticipate any major cash flow problems. The company believes that in the first three-years, approximately three projects per monthly will ensure a breakeven point.
1.1 Objectives
The three year goals for Marrowstone Advertising are the following:
Achieve break-even by Year 2.
The Nature Conservancy is looking for long-term contracts.
Establish a minimum of 95% customer satisfaction rate to establish long-term relationships with our clients and create word-of-mouth marketing.
Success keys 1.2
These are the keys to profitability and long-term survival of Marrowstone Advertising.
Differentiate our services to nonprofits so that our clients realize that we are able to better serve their needs than a more generic competitor.
Establishing long-lasting relationships with clients, and keeping in touch with them is key to building repeat business.
We provide a full service experience to our clients, including consultation and analysis of the nonprofit’s goals and target market. Create streamlined, custom advertising campaigns based upon your needs. Complete design of all audio-visual advertising tool, implementation and follow up analysis.
1.3 Mission
Marrowstone Advertising Consultants exists to offer comprehensive marketing consultations and create advertising campaigns that benefit the nonprofit sector. We are not just interested in producing a service to our clients. We value a long-term partnership with them in order to ensure that the delivery and interpretation of their messages is a thought-provoking, effortless experience that encourages action. Marrowstone understands that nonprofit groups and institutions have special needs in delivering their information and messages to the public and creating inspiration to act on these messages.
JTB Technologies, Inc., is a holding company for three separate sub-corporations, with related but distinct products, services, markets and opportunities. This business plan consolidates the three sub-divisions of the JTB business plan into a well-balanced offering of high quality customer service, branded, well-accepted industrial products, and our own lines of specialty products and secondary services to compliment each division’s efforts. JTB can become a corporation according to the Laws of the Commonwealth of Louisiana within 45 days of receiving funding. In order to provide training for employees and managers, accounting procedures and inventory management, the current plan requires that each subcorporation be opened and maintained in the same place.
JTB Industrials Sales Division provides high-quality Industrial-related products and service to local and nationwide clients in the Automotive and Aerospace Industries and Primary Metals and Machining Industries.
JTB Products and Services Division will design custom tools tailored to the Automotive, Auto Repair, Sports Service, and Commercial Drilling Industries. Additionally, this division will also provide re-conditioning services to clients using our quality products from the JTB product line. This division will be located in the same building as all the others to maximize equipment output and make it possible for the distributorship’s clients to serve them.
JTB Integrated Technologies Division will develop and support a full line of P.C. and Internet-based (software) business applications. Additionally, JTB will develop and support ad-based Internet marketplaces, on-line magazines, custom-developed commercial websites, and other hosted business products tailored to the Industrial marketplace.
JTB Technologies, Inc. will consolidate its operations at one location to maximize profits. JTB’’s divisions are to be located in Richfield Louisiana. This location is convenient to I-82, giving easy access to Texas, Arkansas, Mississippi and Mississippi’s industrial markets. JTB’ was founded in the industrial markets by its management, who also managed RL&I Tool and Machine, Inc., a privately financed company that has been in Missouri since over twenty-five.
Additional points of interest concerning this corporation include:
A high percentage minority ownership will permit the business participation in special-interest contract bidding, special employee-training grant procurement and state-sponsored business development bond offering.
Management must be able to identify other avenues for business development, including Military or other government procurement fulfillment.
JTB Technologies, Inc, taking into account the current market prices for Industrial Products and Services, is able to generate sales of $1,008,798 through year 2. Good management can lead to a 29% increase in revenue annually.
Each investor’s equity will be determined by the amount of his or her investment.
1.1 Mission
JTB will offer only the finest products and services.
Our products will lower customers’ costs and have a longer lifespan than those of our competitors.
Our re-manufacturing service will offer our client a solid and value-based purchase, backed up by 100% quality commitments and efforts by our employees.
JTB’ will use its own manufacturing facility to test our products. JTB provides a mid-sized corporate market innovative and cost-effective ways to manage all customer and vendor transactions. This will lead to ongoing savings for users of our products. JTB will be able to expand its services offering by adding value from our manufacturing partners, which will allow it to become a long-term-growth corporation.
Success Keys 1.2
Experienced manager with more than twenty years in the business of industrial distribution and metalworking.
Focused and well-defined long-range goals for longevity. Our plan allows flexibility and growth.
With extensive Engineering experience and strong project management skills, clients can get product and support services in an industrial setting.
Marketing goals that are strong with niche products and services. Personalized services and products delivered with
unique marketing approaches.
The startup has very low internal development cost. Management has the ability to supervise and develop all of the projects in this business plan. It can also reduce preproduction costs by using industry partnerships to lower the initial costs for bringing products and services on to market.
We have a large base of reliable vendors that can help us in our efforts to market our products.
You can draw on previous successful business plans and past experience. Management’s previous business plan helped in closing an SBA package valued at $240,000 for the acquisition of C.N.C manufacturing equipment. The business plan will be implemented and refined by management. Management expects to bring a lot of creativity, positivity, and energy into each of the projects.
1.3 Objectives
Our primary objectives include:
Integrate your products and services in the market you are interested.
Utilize our technology products to gain market share.
This technology and its support services can be sold.
Our clients receive high-quality products, while we maintain high profitability.
Puddle Jumpers Airlines, Inc., a brand new consumer airline, is in its early stages. It’s being formed to capitalize on a particular gap in domestic short-haul travel. The gap exists in low cost service out of Anytown, U.S.A. Due to the limited availability of low-cost services in and out the Anytown hub, along with the high demand for passenger travel on select routes from Anytown it could be expected that a new entrant airline would take over significant air travel business at this hub.
Puddle jumpers’ management team has experience in start-ups of airlines. Private Jet Airlines was previously managed by the same management. The company grew from one Boeing 727 to 16 MD80 series airplanes. Four years back, revenues increased to $130million over a 2-year period.
According to our research, projections and calculations, air travel between Anytown and other cities is sufficient to bring in a significant amount of revenue in the first year. Six aircraft are used and some short-haul routes are included. These figures are based on load factors of 55% in year 1. Expect to double second-year revenues with more aircraft and extended routes. Year two load factors are 62%. Puddle Jumpers plans have the potential to see a faster ramp up than Private Jet. This is due to the nature, demand and routes of the Puddle Jumpers plan. Puddle Jumpers’#8217 target market is more demanding than Private Jet’s growth, so the frequency of Puddle Jumpers’#8217 needs to fly exceeds Private Jet’s demand.
These sales levels will produce respectable net profit in the first operational year and exponential growth in flight-year two. The first year’s profits will only be a small percentage of sales, but they will increase steadily as a result of the improved economies in year two. As net profit for years four through five, 16% will be the over-all operating long-term profit target. The company’s long term plan is part of the due diligence package. This plan actually shows fiscal year two as the first operational year.
Before revenue can begin, cash will be burned in the first year of operations. This is because of the regulatory and organizational requirements for a new carrier. To cover these expenses, it is necessary to invest.
The following chart shows the overall highlights of our business plan during the first three-years. The Gross Margin is very high here, as there are no travel agent commissions or credit card discounts. Although 30% of sales is the standard, travel agent commissions are calculated even though management believes it will be less than 10%.
NOTE: This sample plan displays numerical values in tables, charts, and other data in thousands (000’);
1.1 Objectives
These are the objectives of the Company:
To obtain the D.O.T. F.A.A. Certifications made before or during month eight
To start revenue service at or before year end.
To raise sufficient capital to finance these goals in a timely manner.
In month one, two McDonnell-Douglas MD-80s series aircraft are to be in operation, with four more by the end-of-month four and six by the end-of-month six.
For a total of 18, add one aircraft per year.
1.2 Mission
Puddle Jumpers International Airlines, Inc. strives to be a safe, efficient, and affordable airline service provider for consumers. Safety will be our highest priority. We will operate the newest and best maintained aircraft available. We will never compromise on maintenance. We will strive to operate our flights on time. We will provide friendly, courteous and “no frills†service.
1.3 Keys for Success
Here are the keys to success
Obtaining the required governmental approvals.
Securing financing.
Experienced management. (Already in operation).
Marketing: Managing channel problems, barriers to entry, and/or addressing problems with large promotional and advertising budgets. Targeted market share must be achieved even amidst expected competition.
Product quality. Safety must always be our top priority
Services provided on-time, within budget, and delivered as promised. It is easy to focus on growth and neglect profits. Rapid growth will be restricted to ensure that maintenance standards are both precise and measurable.
Control of your budget.
In 1996 dollars, the total cost per ASM (available-seat mile) is 7.0 cents or lower. Puddle Jumpers’ ASM factor puts them in the lowest four of the airline industry in the short haul market. US Air, which is the dominant carrier in the Anytown market at 12.0 cents per ASM, is a comparison. Only three airlines have lower operating costs, but they also use older and less reliable aircraft. Southwest currently has the lowest short-haul price in the industry at 6.43 cents an ASM.
Roth & Calder Telemarketing Professionals, Inc.’s mission is to provide telemarketing consulting and create telemarketing campaigns for clients in the Cawleweton area. Our long-term goal is to be THE best telemarketing agency serving the East Coast. Our firm is not interested in simply producing a service for our clients. Our firm believes in building a long-term partnership with our clients so that their message can reach the right people at the right time to ensure effective communication with their market.
The Company
Roth & Calder, a limited-liability partnership, will be registered in Delaware to tax purposes. The founder of the partnership is Thomas Roth, who was a former marketing executive at General Foods. Mr. Roth has brought together a highly respected group of marketing, development, and telemarketing specialists who, combined, have a total of 25 years of experience in this industry.
The company currently has only a handful of private investors. The main office of the company is located in Cawleweton. The facilities include conference rooms and office spaces. The company will start offering its services from January 1st, 2011.
Potential clients of the company’8217 will be the Cawleweton-area companies. We can service both small and large companies and provide virtually any consultation services in regards to telephone communications with clients.
The Services
In order to create the maximum effect for our clients, we provide a comprehensive program for them that may include some of the following services:
Identification of Program Objectives, Expectations
Customized lists of leads created
Market research
Telemarketing personnel training and consulting
Writing scripts for programs
Following-up programs to follow up on successful calls.
This is only a sample of our services. Every project is different and each one is tailored to the client.
Market
The telemarketing industry is, at the moment, a growing industry with most companies having an annual growth between 6.5% and 8%. This is because businesses are becoming more aware of the importance and need for market information. However, long-term analysis of growth rates in this industry shows a cyclical pattern and R&C does not expect this high growth rate to continue.
Telemarketing is a fragmented industry with many companies offering varying market shares, size, scope and services. A lot of companies are general advertising agencies offering telemarketing services, as well as a wide variety of other consulting services. Many companies don’t realize the potential benefits that outsourcing can bring and instead choose to build their own telemarketing service.
R&C believes that the greatest threat at the moment is in new entrants to the market who perceive an opportunity in a “high” growth industry. Existing advertising agencies that want to integrate horizontally and enter new markets will be the most likely entrants. The main problem for new entrants is the high switching costs that all companies involved in contracting to telemarketing agency face when they bring on a partner. R&C is aware that this industry has a steep learning curve. As a result, a firm’s cumulative experience with the field and long-term clients will lead to declining “/unit costs.
Rivalry among different telemarketing agencies as stated before is quite intense. The overall telemarketing industry is stable with moderate long-term growth. Many of the largest agencies are dependent on each other when it comes jockeying to position and market share. It is a competitive industry due to the number of telemarketing agencies, which can seem generic or general.
The risk of clients integrating in a backward manner to make all of their advertising in-house is one way buyers indirectly control the price in this sector and increase competition between firms. R&C’ must remember this when setting prices and offering services.
Financial ConsiderationsStart-up assets required include expenses and cash needed to support operations until revenues reach an acceptable level. Most of the company’s liabilities will come from outside private investors and management investment, however, we have obtained current borrowing from Bank of America Commercial Investments, the principal to be paid off in three years. VieilArgent Bank of Richburb can provide a long term loan. It will be repaid within ten-years.
1.1 Objectives
The three-year goals for Roth & Calder Telemarketing Professionals, Inc., are as follows.
Break-even achieved by year 2.
Establish a regional (East Coast), operation area within five years. A national presence is possible within 10 years.
For long-term relationships to be established with clients, and to build a sustainable reputation, ensure that our customer satisfaction rate is at least 95%
1.2 Mission
Roth & Calder Telemarketing Professionals, Inc.’s mission is to provide comprehensive telemarketing consulting and create telemarketing advertising campaigns. Our long-term goal for the East Coast is to become THE preferred business to-business telemarketing company. Our firm is not interested in simply producing a service for our clients. We are committed to building long-lasting relationships with our clients in order that their messages reach the right people at just the right moment. This will ensure effective communication between their market and their company.
R&C works exclusively as a business to business company. We provide solutions to companies who want to talk to their customers by phone. These can be in the form of surveys, advertising, conference and seminar invitations, among others. R&C have combined 25 years of experience in working with companies to deliver professional and effective telemarketing techniques.
1.3 Keys to Success
These are the keys to R&C’’s long-term viability and profitability:
Differentiate our services so that our clients realize that we are able to better serve their needs rather than a more generic competitor or in-house telemarketing.
Maintaining a good working relationship with clients is key to generating repeat business and building a great reputation.
For our clients, we offer a complete service experience. This includes consultation, analysis, target markets and goals for telemarketing campaigns, creation of customized and streamlined advertising campaigns based upon needs, expectations and implementation. Follow-up analysis is also included.
Green Investments, a financial service firm that focuses primarily on stocks of environmentally responsible corporations, is Green Investments. The Washington-based L.L.C. Sarah Lewis is the leader and Steve Burke is the co-director. GI uses financial research purchased from Bear Stearns and in-house environmental responsibility analysis to make recommendations to clients.
Services
GI created a criteria-based system to evaluate a wide variety of companies for their environmental impact. Only financially prudent/performing companies are evaluated, ensuring that its recommendations make both financial and environmental sense.
Competitive
GI will leverage the proprietory evaluation system to quickly gain market share. The system is simple and based on extensive research. It provides a quick overview of the environmental performance.
Market
GI will be focusing on the niche of environmental investing in the financial services industry. GI faces indirect competition from environmentally responsible mutual funds, which do a similar job in assessing a company’s environmental performance but do not allow for investing in individual equity.
Management Team
GI is supervised by Sarah Lewis and Steve Burke who are both experienced managers. Sarah is a graduate in environmental studies. She worked for the Environmental Protection Agency as a researcher and was responsible for environmental impact statements. Steve has an MBA. He worked for Salomon Smith Barney. There he built a large network of contacts.
GI addresses a previously untapped niche in the financial service market. In year two and 3, GI will have sales of $230,000, $261,000 and $261,000, respectively.
1.1 Objectives
To become the premier environmental investment firm.
Attract more people to make investments based in the environmental actions and policies of potential companies. This will result in raising awareness and supporting investments in companies who act on environmental issues.
Continue to reduce the cost of investment research that relates to environmental criteria.
1.2 Mission
Green Investments’ mission is to become the premier financial service organization that makes investment in companies with outstanding environmental records and practices. Green Investments is able to identify environmentally sound investments through extensive research and well-designed and verified marker criteria. Green Investments will thrive as a company while also having a positive impact on the environment.
Success Keys 1.3
To address the wide range of environmental effects that companies face, you need to develop an accurate and practical set of environmental indicators.
Green Investments can only provide high-quality research into financial performance.
Price the service so that there is a good profit margin while remaining competitive.
Betcher Chiropractic, an Oregon L.L.C. Tarri Betcher is majority owner. Betcher Chiropractic, a start-up company, will be profitable within the second year.
The Market
Over the last few years, chiropractic medicine has seen a rise in demand. This is due to increasing acceptance by insurance policies and published research that shows the effectiveness for patients. Betcher Chiropractic has identified two distinct customer segments: individuals ages 45-65 and individuals ages 20-44.
Services
Chiropractors diagnose and treat patients whose health problems are associated with the body’s muscular, nervous, and skeletal systems, especially the spine. Interference with these systems can cause impairments in normal functioning and decrease resistance to disease, according to chiropractors. The chiropractors also believe that vertebral or spinal dysfunction can affect important body functions through affecting the nervous systems and the skeletal imbalance via joint or articular dysfunction.
This holistic approach to health care by this chiropractor emphasizes the patient’s overall well-being and health. Betcher Chiropractic understands that many factors can impact one’s health, including diet, exercise, rest, environment, genetics, and other personal factors. Betcher Chiropractic provides natural, drugless, nonsurgical health treatments, relying on the bodies inherent recuperative functions.
Competitive Edge
Betcher Chiropractic focuses on each patient according to the holistic philosophy of individualism, holistic medicine. Most wellness issues are affected by multiple systems that work together. It is important to treat them accordingly. Success is achieved by addressing and managing the problems that prompted the patient to visit the doctor.
1.1 Objectives
To create a facility for health care that meets or exceeds the patient’s expectations. As a feedback mechanism, patient surveys will be used to track this.
To increase the client base by at most 25% each year.
To set up a business which can survive off its own cash within 20 months of operation.
To establish a solid referral and repeat client base.
1.2 Mission
Betcher Chiropractic is a chiropractor whose mission it is to maintain and attract clients. They offer the best individualized, professional care and promote the well-being and quality of life for all patients.
1.3 Keys to Success
1. Patients with physical limitations may find it difficult to get around and there is ample parking.
2. Environment: Provide a relaxed and professional environment.
3. Convenience: offering patients extended business hours.
4. Reputation: establishing an excellent reputation within the community.
