High-Tech Marketing Business Plan


High-Tech Marketing Business Plan


Acme Consulting will be an international consulting firm that specializes on the marketing and sale of high-tech products. High-tech manufacturers have an alternative to internal resources for market development, business growth, and channel development that is reliable and of high quality.

Acme Consulting is a California C corp that will be located in Santa Clara County and owned by its principal operators and investors. The Santa Clara County Silicon Valley, which is the heart of America’s high-tech industry, will host the initial office.

Acme will target large multinational corporations like HP, IBM, and Microsoft within the US and European high-tech firms. Our secondary target is medium-sized firms in high growth sectors such as multimedia or software. Acme&#8217’s biggest challenge will be to position itself as a real company consulting, and a corporate purchase that is relatively risk-free.

There are several types of industry competition. However, the most significant is when companies decide to do their own market research and business development. There are large, well-known management consulting firms like Arthur Anderson and Boston Consulting Group. These companies do not target a specific market and are therefore generalists. A flawed organizational structure often makes it difficult for these companies to provide the most qualified people for their clients’ projects. There are also market research companies like Dataquest and Stanford Research Institute. Acme Consulting is able to offer high-level consulting services that help companies integrate market data and company goals.

Acme Consulting will be priced higher than the market, in order to compete with name-brand consultants. Acme Consulting is known as an expert in high-level consulting.

The founders of Acme are ex-marketers for consulting services, personal computers and market research in international markets. Acme is the formalization of their consulting services. Acme should have working partners. The structure was largely inspired by Smith Partners. We start with 3-5 partners.

The firm estimates profits of approximately $65,000 by Year 3 with a net profit margin of 6%. The company intends to take on approximately $130,000 of current debt and to raise $50,000 in long term debt in order to invest in long-term assets. The company does anticipate no cash flow problems.

1.1 Objectives

  1. In Year 1, sales were $550,000, and in Year 3, sales were $1 million.
  2. Gross margin greater that 70%
  3. In Year 3, Net Income greater than 5% of Sales

1.2 Mission

Acme Consulting offers high technology manufacturers an alternative to internal resources for business development, channel development, and market development. Acme Consulting can be a great alternative to internal resources. We offer high-quality contacts and experience as well confidentiality. Acme can help clients develop new areas more professionally and with less risk than working entirely in-house. Acme must also be financially sound, charging a high price for its services and offering a greater value to its clients. For European clients in the United States, Acme’s first focus will be on development in the European or Latin American markets.

1.3 Keys to Success

  1. Excellence in fulfilling the promise.
  2. Developing visibility to generate new business leads.
  3. A single pool of expertise can be leveraged into multiple revenue generation opportunities.


Health Spa Business Plan


Health Spa Business Plan


SoulSpace aims to be the premier spa/salon in the Raleigh, NC area. Through a unique combination of offered services and products, they will quickly gain market share. SoulSpace offers customers a relaxing and rejuvenating environment that can cater to all of their needs. The business will be a partnership, with Steve Long and Debby Long owning equal parts of it. Linda Hill-Chinn will also own a portion.


Products and Services

SoulSpace offers a wide variety of mind and body healing services and products. Male and females will be able to get all types of hair styling services from the salon. The spa provides holistic massages, bodywork, and energy work. All this is done in tranquil, relaxing surroundings.


Location

SoulSpace has chosen Raleigh, NC as their city for the business venture. Raleigh has consistently over the last few years been voted the best place to work and live in the USA, frequently making the top five and ten lists of Forbes, Money, and Inc. magazines. Raleigh is home to one of the highest educated communities in America. This correlates with earning potential or indicates that there is a higher average household income. In addition, downtown Raleigh has been remodeled recently and is a hot spot for new businesses.


Competitive Edge

SoulSpace’s competitive advantage is their unique combination service, location, customer-centric focus. Both the extraordinary services and location has been detailed previously. SoulSpace has set out since its inception to provide quality, dependable services. SoulSpace is a pioneer in training, properly training employees so that they can provide unparalleled customer service. SoulSpace customers will feel satisfied that they received a service that was beyond their expectations and better than any other. This customer-centric business model goes beyond mere rhetoric. It also includes financial incentives that allow employees to offer exceptional levels of service. SoulSpace can achieve its ambitious goal of 90% return customers by using this system.


Financials

SoulSpace forecasts significant sales revenues for year two. SoulSpace expects to reach profitability in year two and earn a healthy profit prior to taxes. When SoulSpace begins their fundraising efforts they will consider options such as LLC status to replace the partnership business formation that they have currently adopted.

SoulSpace is an exciting business that provides a combination of sought after services that are not currently offered by a direct competitor. SoulSpace is a peaceful, tranquil environment that will allow you to enjoy a wide range of mind and body revitalizion services.

1.1 Objectives

Below are the objectives of SoulSpace:

  1. Substantial sales revenue by end of second year.
  2. Profit before taxes at the end of the second year.
  3. At least 90% clientele return rate by end-of-first year
  4. End of the first calendar year, establish yourself as a destination for community members.

1.2 Mission

SoulSpace will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to their true purpose through a wide range of holistic methods including massage, body works, energy works, and hair styling. SoulSpace will establish itself as a dependable destination to which they can always come to escape the stresses of life, and rejuvenate their energies, their souls, and their lives.

Success Keys 1.3

  1. Highly skilled and qualified employees, who are well-versed in energy work and are attuned to a calm spiritual disposition.
  2. You can build trust with your community by ensuring that every customer is taken care of at all times.
  3. It is easily accessible.
  4. Effective advertising.


Bed and Breakfast Inn Business Plan


Bed and Breakfast Inn Business Plan


The Magnolia Inn is a lovely facility perched on a hill overlooking Half Moon Bay California’s Pacific Ocean. Seven rooms are individually decorated and each have their own antique theme. Our Inn is a bed and breakfast that offers a complimentary full breakfast each morning. Magnolia&#8217’s target market strategy focuses on Magnolia becoming the destination of choice for professional couples living in the Greater San Francisco Bay area looking to unwind and recharge. We will also advertise to the newly married couple who is looking for that special get away. We want to be visible to all potential guests travelling on Highway 101 through Half Moon Bay.

Magnolia will feature an eye-catching sign that will inform potential customers as well as drop-ins about our existence. Our Inn will be promoted using the Yellow Pages in the Bay and a Web site on the Internet, which will highlight the unique features it has to offer. The rooms will all be displayed with their own decor. Outside views of the Pacific Ocean and beautiful gardens will also be shown. Information about the shuttle service, room rates, and directions to attractions within 30 miles of Inn will also be available. The Magnolia is certain that it won’t take long for us to gain a following which will make us fully functional within the next year. The Inn desires steady growth with an average capacity of over 90% for Year 1, and profits increasing at a rate that is 10%.

Jim and Nancy Anderson are the sole owners of the Magnolia and live at the Inn year around. The Andersons manage every aspect of the Inn’s operation. The Inn will have a small staff, including a cook and maid. The cook will work 20 hours per semaine, while the maid will work 40 hours per week. Nancy will also be using the maid to take reservations and monitor the front desk. Nancy will supervise the inside operations. She will work alongside the cook and maid to make reservations. Jim will take care of grounds maintenance and transport guests in the van. Nancy and Jim will work together to promote the Inn, as well overseeing the advertising.

1.1 Mission

Magnolia Inn aims to create a peaceful environment for guests to take in the splendors of California’s beautiful coast. The Magnolia Inn will give each guest the same attention as family. Our guests should feel at ease when they arrive. As owners, we expect that each guest will receive personalized attention and exceptional service.

1.2 Keys to Success

These are the key factors that will make the Inn a success:

  • A facility that is first-class and pays attention to details.
  • You should give each guest the impression that they are our highest priority.
  • Provide quality meals.
  • Keep our clients happy to encourage repeat bookings.

1.3 Objectives

  1. Get customer satisfaction rates above 90%
  2. Every month, you can generate an average $26,000 in sales.
  3. Each month, stay above 90%


Mortgage Broker Business Plan


Mortgage Broker Business Plan


Claremont Funding is a top-rated mortgage brokerage that serves builders, real estate professionals and home buyers. We have access a wide range of mortgage sources. We are committed to finding the right loan for our clients with the best rates, terms, and costs.

This firm is capitalized by two principal investors, Joan Billings and Maureen Shoe. Both are licensed brokers, with over 30 years combined experience in the field.

1.1 Objectives

Claremont Funding strives to provide comprehensive mortgage broker services. Claremont Funding will offer specialized services and personal attention to each client in order to best meet their specific needs. Our firm’s primary objectives are:

  • You can make a profit by investing in real estate in the rapidly expanding old town section.
  • Create a strong, corporate image in our target market.
  • We aim to become one of top brokerage firms within the area in our third year or earlier.
  • Within the first twelve months, you can see a positive ROI.

1.2 Mission

Claremont Funding offers high quality mortgage brokerage services to residential as well as business customers. Our aim is to provide our customers with fair mortgage rates at reasonable prices, while keeping our clients informed and educated throughout the process. Our customers will see us as mentors and friends, as well as service providers. Claremont is an excellent place to work, a professional environment that is challenging, rewarding, creative, and respectful of ideas and individuals. Claremont delivers excellent value to customers and fair pay to its owners, employees, and managers.


Magazine Publisher Business Plan


Magazine Publisher Business Plan


Group Publishing, Inc. (Group Publishing), the publisher of “Artists In Business” magazine is The Group Publishing, Inc. The magazine, which has already printed an initial issue in July/August 1996 is directed at artists at all levels of business throughout the United States. Group Publishing aims to achieve a combined total circulation of ‘#8220’ Artists In Business of 206,000 in the first year and 310,000 by year three. The magazine will appear bi-monthly. Press runs will increase over the next three years. Sample distribution, organizational sales, and direct mail to targeted lists of artists will be utilized to build subscriptions.

Group Publishing will also market books through direct marketing, as well established artist distribution channels. Group Publishing’s magazine readers will provide direct marketing for its books.

Publishing is a high income and high margin business. Successful marketing is the key to success. The Group uses a highly targeted multi-dimensional marketing and sales plan to quickly build its total circulation base. The same channels, methods and strategies were used to establish a circulation level of 500,000 in just one year for Visionary Artist’s periodical.

The Group’s plan will be successful in generating sales revenues of $3.1million in year one, $4.8million in year two and $6.4million in year three. Net profit will increase steadily over the next three years.

The highlights of the business plan are illustrated in the following chart. Every year sales, margins, net profit, and profits increase. The first year has the lowest margins due to marketing costs for building the circulation base.

1.1 Objectives

The Group’s first objectives are the following:

  1. To raise seed capital in excess of $150,000 to publish the book by month 2 and establish a cash reserve for future market subscriptions.
  2. Direct sampling and marketing will allow us to reach 90,000.
  3. To have an additional 50,000 subscribers by the end of year one through organizational sales.
  4. To sell 10,000 additional two-year subscriptions.
  5. To publish two 36 page issues initially with press runs of 50,000 promotional copies each.
  6. To reach 48 pages in issue number 3 and increase press runs by 75,000 promotional copies.
  7. In issues five and six, increase to 100,000 promotional copies
  8. Average ad-page cost increases from $1,819 à $2,618 at the end the first year.
  9. In the first year, to sell an average 17.5 ads pages per issue.

1.2 Mission

“Artists in Business” magazine is for any artist who works at any level. The magazine is dedicated to being a platform for artists who can represent artistic vision in a marketplace and who can both inspire and provide role models to others. Group Publishing through its magazine, books as well editorial content will provide information to artists about artistic principles in everyday businesses and encourage interaction among businesspeople. Our mission is to spread the idea of “community” in the workplace.

1.3 Keys To Success

The keys to success are:

  • Attaining targeted circulation levels.
  • Controlling your costs while still spending as much as possible on subscription marketing within the first year.
  • Monitoring all media executions closely for the highest response rates.
  • Two to four books titles will be followed-up in the second year.
  • Attain targeted advertising sales revenue
  • Each issue should contain quality editorial content.
  • Making all production and distribution dates in a timely fashion for each issue.


Organic Restaurant Business Plan


Organic Restaurant Business Plan


This restaurant business plan was created for Studio67, a medium-sized restaurant in a trendy area of Portland, Oregon. Studio67 will focus on creating and eating organic, creative ethnic food. Studio67’s commitment for sustainable development drives Studio67 to place an emphasis on organic products. Additionally, the restaurant procures local foods when possible, reducing their dependence on fossil fuels used for transportation.

Services

Studio67 offers Portlanders a trendy, fun place to have great food in a social environment. Mario Langostino’s extensive repertoire includes many traditional recipes and ingredients. Studio67 predicts that most purchases will come from the chef’s recommendations. To offer customers a varied and unusual menu, ethnic recipes will be used. Mario will also highlight healthy dishes since he sees the need for healthy cuisine in the restaurant market.

Customers

Studio67 believes that the market can be segmented into four distinct groups that it aims to target. The first is the lonely rich, which numbers 400,000. The second group will be targeted are young happy customers who are growing at an annual rate 8% and have 150,000 potential customers. Rich hippies, who desire ethnic and organic food, are the third group. Dieting women make up the last segment of Portlanders who are particularly interested in the healthy choices on the menu.

Management

Studio67 has put together a strong management staff. Andrew Flounderson, the general manger, will lead Studio67. Andrew has extensive experience in the management of companies with between six and 45 employees. Jane Flap will oversee all accounting and finance functions. Jane has seven years of experience as an Arthur Andersen CPA. Jane’s financial control skills will be invaluable in keeping Studio67 on track and profitable. Studio67 also has Marion Langostino, who will be in charge of the back-end production. Chef Mario has over 12 years of experience and is a published, visible fixture in the Portland community.

Studio67’s financial success is paramount. This will be achieved by strict financial controls. Additionally, success will be ensured by offering a high-quality service and extremely clean, non-greasy food with interesting twists. Studio67 does plan to raise menu rates as the restaurant gets more and more crowded, and to make sure that they are charging a premium for the feeling of being in the “in crowd.”

Studio67 has a market and financial analysis that shows it can generate over $365,000 per year, $565,000 per year, and net profits in excess of 7.5%. Year two will bring about profitability.

Objectives

  1. Three-quarters of a million sales in the second year.

  2. Personnel costs less than $300K the first year, less than $400K the second year.

  3. Profitable in year 2 and better than 7.5% profit on sales by the third year.

Mission

Studio67 is a great place for a meal. They offer a fun atmosphere, delicious food, and an interesting environment. We are looking for fair profits for the owners and rewarding work environments for our employees.


Agriculture Farm Business Plan


Agriculture Farm Business Plan


Opportunity

Problem

The health and nutritional industry is growing quickly. Customers want natural and plant-based alternatives to pharmaceuticals. They have come to see the body as a temple. They don’t want to pollute with chemicals. This industry requires botanical plants that can be processed and given to nurseries by “do-it yourselfers”.

Solution

Botanical Bounty is striving to be a major producer of botanical plant for the natural supplements industry and nurseries.

Market

Botanical Bounty works with three distinct clients: supplement companies; processors of botanicals to supplement companies; and nurseries that resell these plants.

The plants are then sold to the customers who purchased them for their products.

Natural supplements are a very exciting market. Surveys have shown that over 158million Americans use dietary supplements, which is more than 55%. An estimated 115.3 Million Americans purchase vitamins and minerals to supplement their diets. 55.8 Million buy them for family members, including their children. A majority of Americans use herbs, according to consumer surveys. This is especially remarkable considering that the herbal products industry has been around for less than a quarter century.

Competiton

Competition takes two forms, farms similar in size and production capacity to Botanical Bounty and megafarms. From 5 to 30 acres, the farms of similar size range in their size. You can grow as few as one herb or as many as 50. The choice in plants that are grown depends on the preference of the owner as well the ability of the local climate to support them.

Why Us?

Botanical Bounty strives to be the best provider of botanical perennials in the health/vitamins sector. By providing quality plants at fair rates and exceeding customers’ expectations, Botanical Bounty will accomplish this.

Expectations

Forecast

We will need to invest $35,000 in new equipment to finance our growth. We are seeking a $100,000 10-year mortgage to help us achieve this goal. The sales forecasts predict that $190,000.00 will be generated in year 2 and more than 400,000 in year 4.

Financial Highlights by Year

Financing Needed

We need to have a $100,000 10 year loan. Our $35,000 cash reserves from current operations will be used.


Religious Coffeeshop Business Plan


Religious Coffeeshop Business Plan


Inspirational Grounds will provide a relaxing, Christian-focused, neighborhood-centered place with freshly roasted coffee, specialty drinks, good books, and music. This is why Inspirational Gardens is the solution to an ever-growing demand. Our target market needs:

  • South Central Minneapolis neighborhood business
  • Coffee at an affordable price
  • A social space where you can meet people with like interests

Inspirational Grounds’#8217’s goal is for the community to have a social, entertainment atmosphere in which Christian neighbors can meet one another in a neutral, nondenominational setting.

Inspirational Grounds has been incorporated as a S corporation. This will shield the owner from issues of personal liability and double taxation.

This proposal is prepared to obtain financing in the amount of $80,000. Additional financing is needed to purchase equipment and prepare the site. The business owner will invest $15,000 from her own pocket.

Inspirational Grounds is able to successfully open its doors and continue operations thanks to this financing. Inspirational Grounds’ large initial capital investment will enable them to provide quality products and an inviting environment for their customers. It is essential to create an environment that encourages socialization and provides customers with a comfortable, unique, innovative environment. Inspirational Grounds’ first year will prove to be successful and will give it a customer base that will make it self-sufficient by year two.

Even with our conservative sales forecasts we can maintain a positive cashflow in all months, repay the loans in 12 years and have a positive net worth of more than $27,000 by year three. Over the next three year, we expect our net profit to rise from $12,000 and above $14,000.

1.1 Objectives

For the first three year of operation, Inspirational Grounds’#8217′ objectives include:

  • Inspirational Grounds creates a unique, innovative and sophisticated spiritual environment that sets it apart from other local coffee shops.
  • Inspirational Grounds is committed to providing high-quality coffee in a warm environment for those who are serious about coffee and seeking spiritual growth.
  • The formation of an environment that will bring people with diverse backgrounds and interests together in a common forum.
  • To be an active, vocal member of the community.
  • Consistently providing excellent specialty beverages, bakery items, inspirational books, and music.

1.2 Keys to Success

These are the keys to success at Inspirational Grounds

  • Inspirational Grounds strives to be a coffee shop that is innovative and comfortable.
  • Customers will enjoy a unique experience and a high-quality product when fresh coffee is roasted daily on-site.
  • High quality beverages and products are sold.
  • The creation of an environment that won’t intimidate the spiritual seeker. Inspirational Grounds is an educational resource that will help individuals learn more about the spiritual benefits of spiritual growth.
  • Inspirational Grounds is a community hub that promotes socialization and entertainment.
  • Encourage the two most important values in Christianity: love and service.

1.3 Mission

The local coffee shop can be a great addition to your church, offering excellent fresh roasted coffee and non denominational Christian books and tapes. Inspirational grounds is a specialty beverage company that provides freshly roasted coffee beans, coffee/espresso drink and information to enhance our customers’ spiritual experience. We know that people who are interested in spiritual growth need a destination and not just a place to go. Therefore, we offer them both.

Our vision is to be the destination of choice for Christian coffee drinkers in search of a non-secular atmosphere in the Twin Cities. Inspirational Grounds welcomes all ages to its unique, innovative, educational, motivational, and elegant environment.

We believe it’s important to be involved in the community and make an impact on our customers’ lives beyond the sale of specialty drinks.

Financial Planning Business Plan


Financial Planning Business Plan


Opportunity

Problem

Portland Oregon has many people who need investment advice and estate planning assistance.

Solution

Grizzly Bear Financial Managers offers comprehensive financial planning and estate planning services. Grizzly&#8217’s services are extensive in terms of available products (mutual fund, equities and estate planning) as well as depth of research. Although it can be expensive for Grizzly for in-depth research to determine potential investments and options for clients, this will likely be offset by a long-lasting relationship built from earned respect.

Market

Grizzly Bear Financial Advisors will market their services in two ways. One, to those who require investment advice. Two, to those who need assistance with estate planning. These two groups will both be targeted by public seminars and networking activities. Prospective customers will be converted by Grizzly’s competitive edge of deep-rooted research and thoroughness when they use its services.

Competition

Most consumers base their buying habits on the people they know. It is difficult to decide on a financial planner because there is so much information. It is easy to obtain a referral for a financial planner, as most people over the age of 65 have visited one.

Why Us?

Grizzly Bear Financial Managers’#8217′ mission is to provide financial planning services that are comprehensive for all our customers. Our mission is to retain and attract customers. When we adhere to this maxim, everything else will fall into place. We will exceed your expectations with our services.

Expectations

Forecast

Grizzly will be profitable by month eight, and modest profits by year three.

Financial Highlights for the Year

You will need financing

Meghan will put in $23,000 to help start this business.


Mediterranean Restaurant Business Plan


Mediterranean Restaurant Business Plan


On the Water is a Mediterranean restaurant that opened on the Sunset Strip. On the Water will target both fun-seeking as well as sophisticated diners looking for good food in a fascinating atmosphere. On the Water will try to make 85% gross margins with an innovative setting, an excellent menu and an experienced restaurateur.

Market

On the Water will target tourists and locals who are avid restaurant-seekers. The program will focus on young adults earning $15K-60K who are looking for great food and fun. On the Water will not only target young adults who have money to spend but also adults and tourists who frequent Sunset Blvd. The demographics include males and females between the ages 21 and 50, with or without a college degree. On the Water can serve not only local Hollywood area residents, but also tourists and party animals.

It has been proven that restaurants are more affected by economic declines than the general economy. This may be due to people’s belief that food, no matter how it comes from a grocery or a restaurant, is a fundamental necessity in life. They spend accordingly.


Service and Products

One thing that is always consistent with On the Water is their impeccable service. Server staff are all highly trained and have extensive experience. Services at the Water include a variety of cultural and art collections from Mediterranean Europe. It creates a real atmosphere that can distract from their analysis of the many artifacts.

Lily Valdivia’s pride and joy is the menu. It is a culmination of over 20 years of cooking. Traditional favorites like hummus and baba Ghannoj are included in the menu. These favourites are differentiated by using the freshest organic ingredient. People don’t realize how much better these items taste when they are made with fresh ingredients and love. Also available are kebobs and chutneys. Everything is fresh, homemade, and prepared daily.


Management

The restaurant is led by Lily Valdivia, an industry veteran. Her restaurant experience began 12 year ago as a server. She moved quickly to fine dining, where she perfected the formal, customer-centric approach to serving. Lily was the manager for a European restaurant that had over $2.5 million in annual revenue for the past five years. Lily began cooking as a child in Greece 20 years ago. Lily was born into a large family. She quickly assumed the responsibility of cooking for the whole family. Her mother, who was three generations old, taught her how to cook. Lily quickly learned these recipes and started to experiment with her own cooking. The feedback from her family was always very positive. She knew this would be the opportunity to make her business a success.

On the Water should reach profitability in the second month. Sales are expected to grow to $1,785,000 over the next two years and to $2,345,000 by three. These sales are projected to generate high net profits.

1.1 Objectives

  1. Increased sales to more than $2.345,000 in the third year.
  2. Maintain a gross margin of around 80%
  3. To increase inventory turnover by two-hundred turn next year, and to at least 240 in the third year.

1.2 Mission

On The Water provides fine dining with unique mediterranean flavours and an exceptional bar and grill experience. Our mission is to provide excellent food and friendly service. Our dining room is inviting and sophisticated. We also have walls that are constantly sprayed with running water. Our focus is on customer satisfaction, high-quality food, and fresh, carefully selected ingredients. We do not judge people based on their dress or class. On The Water Grill should be a place where people can enjoy good food and make new friends at the tropical Mediterranean Honey bar inside.