Integrated Communications Business Plan


Integrated Communications Business Plan


Today’s world is defined by the term “Information Age.” All businesses, small and large, need efficient and effective business communication solutions to be able to satisfy customer needs and gain a competitive advantage. No matter how large or small a company may be, it is clear that even with the best financing, resources, talents, and experience, they cannot succeed without a solid communication system that facilitates smooth transaction sealing. Botswana’s success as a global market leader in regional and international integration depends on its communications infrastructure. It must develop a cost-effective, efficient, and technologically sophisticated communication infrastructure. As the economies of many countries become more sophisticated and information-intensive, it is becoming even more important to establish a network that allows decision-makers access to accurate and timely data in order to make informed decisions and seal transactions.

We are close to capturing a lucrative market in an industry that is rapidly growing. Aero Technologies can capitalize on the increasing number of entrepreneurs and fierce competition within the existing market. We will position our services and products carefully. These services/products will be of exceptional quality to ensure client satisfaction and will be supported by outstanding customer service. Aero Technologies will provide the knowledge and expertise necessary for a market-oriented company to maintain and develop a strong communications system. We intend to provide a number of necessary services the business community and to the public. Initial plans call for five major lines of services to be introduced, including Multimedia, Call Centre facility and Data Communications and IT. Financial Services and Knowledge Consulting are also part of the plan.

We recognize that to succeed, we must be flexible and responsive to our clients. This will allow us to delight them by giving them what they need, when and where they want it, before the competition. The company will accomplish this goal by adopting a customer-centric strategy that places customer needs first. This requires both skill and depth, as well time spent on understanding the needs of customers. Aero Technologies will view the provision of value-added services over the entire scope of our customers’ requirements as not only essential, but as a competitive advantage which the company protects as a key asset; from service concept to service provision, the intention will be to ensure that every policy and procedure, system and process has the objective of improving the flexibility and response of the whole company. Interaction is key to achieving the full potential of a project. This includes marketing as a strategic weapon.

Once the needs and processes are understood and described, leading edge products and best-of-industry skills will be applied to design and develop a fitting solution to satisfy the need and enable the client’s business in the most cost effective way.

Our marketing strategy will be based mainly on ensuring customers know what need the service(s) is able to fulfill, and making the right service and information available to the right target client. Our market penetration strategy will make sure that our services are known and well-respected in our industry. Our marketing strategy will convey the quality and satisfaction of our services in every photograph, every promotion, as well as every publication. Our promotional strategy will include traditional advertising as well as breakfast seminars, events, Internet market, personal selling and direct marketing. Further details are included in this section.

We will correctly build our team of project managers. We need the right people in the right place at the right time if we are to ensure optimum growth. We plan to develop our employees so that we can both grow and benefit from our relationship with each other.

It is planned to partner with NNN Limited, which is a QQQ-registered company, to provide IT and financial consulting services to the industries involved in the application and usage of new technologies, such as wireless application protocol (WAP) and data communication, to enable cellular telecommunications.

We do not believe that we can be trusted with our data.

Our goal is not to simply market and sell the service. We want to ensure that our client’s satisfaction and ease of communication are met. This will help us to maintain a good corporate image. It should be noted, however, that timing and information delivery will be of paramount importance in the project’s introduction to the market. We are also aware that it is not easy to enter such a market, especially as it is still a new concept. This is where the need to aggressively market the idea to individuals and organizations through various channels. Therefore, the goal is to leverage the technical and financial know-how from technical partners to help us achieve our business objectives.

NOTE: All currency amounts in this plan are expressed using Botswananpula [P].

1.1 Objectives

Our business strategy will revolve around the need to provide quality service and products to our various target clients, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional telemarketing, sales and technical team and the provision of good quality custom-designed services, catering for the clients’ particular needs.

With time our marketing campaign will increase the knowledge of our services to the various market segments we shall be targeting. This is particularly so with organizations looking at establishing a competitive advantage(s) on the market due to increased competition, hence providing them with the opportunity to focus on their core activities whilst procuring increased business from new and existing customers. Professionally designed marketing material should reflect our brand and image. We will position ourselves as a high-quality provider of total communications solutions. We will establish good relations with all the stakeholders.

These are our objectives.

  • Continuously provide professional quality services on time and on budget.
  • Create a follow-up strategy with all our clients to measure performance.
  • Incorporate and maintain a quality policy and control system.
  • To continuously formalize and measure cross-functional working communication so as to ensure that the various departments work harmoniously towards attainment of company objectives.
  • To instill a culture that is constantly improving in order to surpass customer satisfaction standards and improve efficiency.
  • We are committed fully to supporting growth, development and economic prosperity.

1.2 Mission

Aero Technologies, Ltd. is a marketing-oriented company that offers a reliable, quality alternative to internal resources for local and regional business development, market development, channel development, and other activities. A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Aero Technologies’s communication methods are more professional and risk-free than those of its clients who work in-house. Aero Technologies must keep its financials in balance, charge reasonable rates for its services, deliver better value to its customers, and maintain a healthy cash flow. Initial focus will be development in the regional markets, or for international clients in Botswana. Aero Technologies is also an excellent place to work, a professional environment that is challenging, rewarding, creative, and respectful of ideas and individuals. Aero Technologies offers its customers excellent value and its employees fair compensation.

Internally we intend to create and nurture a healthy, creative, respectful and enjoyable office environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we provide. In addition follow-up will be mandatory so as ensure customer satisfaction and make any improvements as recommended by the customers in future. We aim to make a fair and responsible profit that will keep the company financially sound for both the short- and long-term, as well as to compensate investors for their money and risk.

1.3 Keys for Success

These are the keys to your project’s success

#8217 is going to succeed because it will use effective market segmentation by identifying several niche markets as well as implementation strategies. Along these lines the company intends to implement personal selling and direct marketing strategies to the target markets. These are the key success elements.

  1. High quality service to fulfill the promise. Confidentiality, reliability, and trustworthiness through providing uncompromising services. We have the most up-to-date technology, software and staff to meet the above.
  2. Quick response to clients’ orders: We can’t afford to delay clients for any reason. This will negatively impact our reputation and image, as well as our future business. Hence we need to be continually communicating with the client ensuring we provide needs-based solutions.
  3. Skill level and depth of understanding: In light of the nature and relative youth of the services we offer, it will be crucial that our personnel have the required skill level and depth of knowledge in order to determine the delivery of the service(s).
  4. Marketing knowledge: It is important to market your business aggressively in a volatile market to ensure that our services and products are always top of mind for our clients and potential customers. Companies looking to enter our market will find this a temporary deterrent. Advertising will be a competitive advantage.
  5. Leveraging a large pool expertise: It will be a tremendous benefit to the company’s many alliances with technological partners, considering the intellectual and design capabilities these partners have in the areas of system integration, implementation, execution and lifecycle support, understanding, and the application of new technologies. This could be a significant differentiator in the market.

Marketing Consulting Business Plan


Marketing Consulting Business Plan


MarketCamp is a Mexico City based start-up business that provides local businesses with world-class qualified traffic generation and lead closures for Internet businesses. MarketCamp provides a range of services such as detailed research and internet targeting, mini site development, search engine submissions, statistical reporting, and search engine submissions.


The Market

Our primary market will be Mexico City’s business community. We can service small businesses because our monthly cost is only $1,000. However, we can scale up services to accommodate large clients thanks to the expertise and focus of the company. Mexico has a lower level of internet connectivity than the U.S. but there is a growing interest. Although Mexico is far behind the industrialized countries, it has one of fastest growth rates for the Internet. It boasts thousands of users and thousands upon thousands of WWW sites. Mexican WWW sites have been growing at the rate of 200-300 per month this year. CompuServe Mexico, the largest commercial Internet service provider in Mexico has 30,000 subscribers, while Spin Internet has 28,000 Mexican members.


Competitive Edge

MarketCamp has the competitive edge of experience and market expertise in a complicated field. This is an advantage, as Paul Berry, the founder of MarketCamp and principal, has spent the past five years honing his ecommerce skills. Paul obtained his MBA at the University of Oregon in 1992. After a short time, he worked as a software engineer for a small company. Wanting to see the East Coast, Paul moved to Boston and worked at Forrester Research, the premier Internet marketing research company. Paul’s time at Forrester Research provided him with the knowledge and insight that MarketCamp will benefit from.

MarketCamp has forecasted sales at an optimistic level for year one. In year three, sales will increase by more than doubling. Year one will see profitability. From year one to three, MarketCamp’s profit margin will increase steadily.

1.1 Objectives

These are the goals for the company.

  • To become self-sufficient within three months.
  • In Year 1, sales were strong and steadily increased in Year 2, and Year 3.

1.2 Mission

MarketCamp offers full-service Internet marketing campaigns. It focuses on keyword combinations search results, targeted ads, and mini-sites that offer an offer in a clean, statistically controlled environment.

1.3 Keys to Success

  1. Keeping existing clients to develop repeat business.
  2. Clients have to be able to make money and understand it.
  3. Start with easily-demonstratable simple module, and build up from there.


Parenting Center Business Plan


Parenting Center Business Plan


Santa Cruz will soon have A Mother’s place, a brand new company. We provide high-quality customer service in a family-friendly setting to support the emotional, physical, and social well-being of mothers and their young children.

The principal, Emili Willet, the proud mother of a nine-month-old son, wants to fulfill her passion to help and support other mothers in the community. Emili holds a Harvard Graduate School Master’s Degree in Child Development and has fifteen years of progressive managerial experience working with families and children. In her most recent role, she was Chief of Operations at a Silicon Valley childcare management firm and Finance Account Manager for the largest California corporate childcare center for Cisco Systems. The Cisco center was a start-up project to serve over 500 children, and employed 125 teachers and administrators. Emili wants to manage a business that is a service provider for families. This will include a fun atmosphere with innovative and top-ofthe-line products, a supportive environment, and exceptional customer service. Santa Cruz is lacking this service. This gives Emili the opportunity to use her expertise in child development, finance management, as well as her passion for working with children and families.

A Mother&#8217’s Place will provide a range of services such as parenting and childbirthing courses, children&#8217’s play programs, &#8220 &Mommy & Me&#8221’ classes, fitness and yoga prenatal classes, and coordinated birthday parties. It will also have a store selling high-end products for young children and babies. Employees will have the ability to provide these products and services. They are also skilled in parenting and child development. Santa Cruz County will have only one company that provides all of these services. This location is easy to access via a freeway, has parking available and offers excellent customer service.

Sales projections for A Mother’s Place are estimated to begin at $513,000 in the first year of operation, increasing to $863,000 by the end of the third year. The next three years will see an increase in our net profit.

1.1 Objectives

Below are the objectives of “A Mother’s Place”:

  1. To demonstrate how quality juvenile product will benefit families and new mothers.
  2. To create a family-friendly space with pregnancy resources, parenting classes for children, playgroups, and other fitness programs.
  3. Revenue of $860,000 at the end of the third year.
  4. To increase sales by 20% per year through superior customer service and word-of-mouth referrals.
  5. Retail sales: 60% customer satisfaction by the end.

1.2 Goals

These goals are the goal of A Mother’s Place.

  1. A strong, viable business is a success.
    • $510,000 will be the total revenue for the first year.
    • Total revenue will reach $665,000.
    • Third year of operation will bring in total revenue of $860,000.
  2. The company will offer products and services that have been highly recommended by experts in child development.
  3. A Mother&#8217’s Place will foster a warm, professional atmosphere that promotes strong customer relationships in all its services.
  4. Sales will increase by 20% from first year to second year, through superior customer service and effective marketing strategies.
  5. Participants in classes and play programs will return 15% each year.

1.3 Keys to Success

The keys to success in our business are:

  • Superior Customer Service: Each employee will have experience with our products, and in parenting.
  • Environment. We will create a professional trusting environment that is clean, comfortable, and free from odors.
  • Help with breastfeeding: Our staff will set up a nurse room so that mothers can bottle or breastfeed in a comfortable environment. It will also allow them to continue shopping.

  • Convenience We can offer our clients many services in one place.
  • Address: For customer convenience, we will offer a convenient location and parking.
  • Reputation The principal’s credibility, credibility, honesty, and knowledge from over 15 years of working with young kids, her Master’s degree and experience as a mom will help establish our high reputation.

    • 1.4 Mission

    To the community. A Mother’s House will provide a welcoming environment where customers can get support, expertise and resources through a wide range services.

    For the employees: The company will allow the staff to enjoy the satisfaction of providing quality services to young children and families.

    For the business: A Mother’s Place will provide an economically viable business for the principal.

    Plumbing Business Plan


    Plumbing Business Plan


    Water Tubes Plumbing in Eugene is a plumbing company that specializes in residential new homes. Water Tubes is able to service any request for plumbing services in volume homes or custom homes. Water Tubes will quickly be able gain market share by focusing their efforts on a certain market segment.

    Water Tubes will use their competitive advantages of professionalism to trim quality and properly train their employees. Customers who have become accustomed the lackadaisical attitudes of most plumbers will be impressed. Water Tubes has four employees total and will be profitable by month eight.

    1.1 Objectives

    These are the objectives for the first three year of operation:

    1. To develop a company whose primary goal is to exceed customer’s expectations.
    2. Hire another master plumber to boost sales within four to five year.
    3. It is essential that a business survives on its own cash flow to be sustainable.

    1.2 Mission

    Water Tubes Plumbing’s goal is to provide the best house plumbing installation. Our goal is to keep customers coming back. When we adhere to this maxim, everything else will fall into place. Our services will exceed our customers’ expectations.

    Success Keys 1.3

    The keys to success are to provide the customer with a fair price and outstanding service.


    Healthy Restaurant Business Plan


    Healthy Restaurant Business Plan


    Kona-Q, a fast-casual restaurant serving healthy, fresh-grilled meats and vegetables, is known for its fast-service, casual dining. Salem, Oregon will host the first store. There are ambitious growth plans for one store per 12 months. Kona Q is an Oregon Corporation led by Kevin Anderson.

    The Market

    It is possible to divide the market into two markets segments: individuals or families. Families will dominate the dinner time business while individuals will make up the majority. With 26,585 potential clients, the family segment is growing at 9% per year. The individuals have a 8% growth rate with 33, 654 potential people within the segment. Kona-Q is expected to compete with traditional sit-down restaurants and operate in the fast-casual segment of the restaurant market.

    Products and Services

    Kona-Q provides an unmet dining experience. The customer service is outstanding, and encourages customers to return. The menu options are quick, simple, nutritious, and easy to make.

    Competitive

    Kona-Q’s customer experience can be a powerful way to differentiate itself. Good customer service will result in repeat business. Kona Q’s fast, healthy food is another competitive advantage.

    Management

    Kevin Anderson has spent seven year in the restaurant and food service industry. Lewis and Clark College gave Kevin a double major in accounting and entrepreneurship.

    For years two through three, sales were forecasted at $255K to $475K. Year three will see a net profit of 9.07%.

    1.1 Mission

    Kona-Q’s mission is to become the premier fast-casual dining experience. This will be accomplished by offering an unprecedented experience coupled with great food and reasonable prices.

    1.2 Objectives

    • To be the first fast-casual restaurant to open in every city.
    • Every 12 months, to open a new store.
    • To provide excellent food and wonderful experiences at affordable prices.

    Success Keys 1.3

    • Offer simple, delicious menu items.
    • Treat every customer as if they are the only customer.
    • Design and employ strict financial controls.


    Pasta Manufacturer Business Plan


    Pasta Manufacturer Business Plan


    The Pasta Tree is the only fresh pasta retail producer in the city of Springfield. The Pasta Tree has sold fresh pasta products at its own shopfront as well as in five local natural food stores over the last three years. For the past three year, The Pasta Tree has enjoyed a loyal customer base which has led to an increase in sales of 15% every year. The Pasta Tree expects to gross over $300,000. This was made possible by an initial investment from $80,000

    The Pasta Tree is planning to expand its operation to include distribution to the major supermarket chains within the entire city. There are fifteen supermarkets in Springfield. More than thirty-five smaller grocery store serve the surrounding areas and new suburban neighborhoods. The Pasta Tree is required to double production in order for it to meet the increasing demand. Only a portion will be possible through owner funding or internally generated cash flow. Pasta Tree will receive a $50,000 loan to finance the expansion and renovation of its production facility. The projected sales for the next three-years are based upon current sales success in Springfield with its target customer base.

    This plan will see sales revenues increase to nearly $420,000 by year 3.

    Pasta Tree is situated in a 3,000-square-foot facility. This facility serves two purposes: as a shopfront and as a production facility. The expansion will see production take up 3/4 of the space. $10,000 will be required to prepare the new production space. An additional $30,000. will be spent on the purchase of new equipment. To meet the increased demand, the company must also upgrade its packaging equipment. The cost of this upgrade will be $10,000

    Pasta Tree’s new marketing campaign will be launched in supermarkets and grocery store that carry its products. To attract new customers, we created eye-catching in-store displays. The displays will also hold discount coupons to promote sales to new customers.

    The Pasta Tree will become a major sponsor of The Canal Run, which raises money for children’s cancer research.

    1.1 Objectives

    The Pasta Tree’s goals are:

    • Increase production without compromising product quality
    • Establish strong sales in major supermarket chains around the city.
    • Ensure cost control and efficiency during expansion.

    1.2 Mission

    The Pasta Tree’s mission is:

    • Quality: Our products are the highest quality and the freshest pasta available to the consumers.
    • Value We offer more value to consumers with healthy products that have incredible flavor.
    • Integrity Our customers rely upon the quality of our pasta products. Trust in The Pasta Tree is built on our commitment to the highest standards. Our customers will be satisfied with our products.


    Art Packaging Installation Business Plan


    Art Packaging Installation Business Plan


    The Art Sentry offers professional art installation and packaging for both residential as well as corporate clients. Dan Klutz is the founder and owner. He has 12 years of experience in the industry and designed an innovative packaging system while working with the Portland Art Museum. This system has been adopted by seven other museums across the country. Dan will offer his expertise to the Portland art market.

    Currently, the art packaging/installation market is relatively small. Although there are many generalists who do similar work, their skills level is not sufficient to protect valuable art work. Dan has the experience to be a competitive advantage because he has taken the time to learn these skills.

    Superior service and customer attention will allow Dan to steadily increase The Art Sentry’s market share and generate $64,000 in revenue by year three.

    1.1 Objectives

    The following objectives are set for the initial three years of operation:

    1. To start a home-based company whose main goal is to exceed customers’ expectations.
    2. To increase the number of clients by 20% a year through superior performance and word-of-mouth referrals.
    3. To develop a sustainable home business, surviving off of its own cash flow.

    1.2 Mission

    The Art Sentry’s mission is to provide the customer with professional packaging and hanging services for art work. We exist to bring in and keep customers. When we adhere to this maxim, everything else will fall into place. Our services will meet or exceed customer expectations.

    Success Keys 1.3

    It is essential to offer customers personal, professional attention.


    Physical Fitness Gym Business Plan


    Physical Fitness Gym Business Plan


    Opportunity

    Problem

    Women should have a safe place to work without worrying about the behavior of men. Women know why.

    Solution

    Ladies Only Fitness’#8217′ focus is on urban professional women who have a busy life and little time for fitness. We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.

    Market

    Mapleton is always on the move. Over the last three years, Mapleton’s population has increased by 10% annually. The current population of Mapleton is 600,000.

    The city’s high-tech businesses have fueled the growth. This has attracted professionals that are the target customers for Ladies Only Fitness. The women we are targeting are looking for a different type of fitness club experience. Ladies Only Fitness will make them the center of all our attention.

    Young mothers, who are searching for a club that is both accommodating to their needs and close to their children, are another target group. Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room. We believe such modifications will be welcomed by new members.

    Competition

    The location’s women-only, plus childcare facilities are our key differentiation. We compete with several gyms within the area, including the local 24-hour-fitness franchise and the local downtown gym.

    Why Us

    The competitive advantage of Ladies Only Fitness is the environment that is created in the facility. Focused on women only, the program makes women feel more relaxed. In addition, we have designed the childcare center to be visible from the main workout floor. Young mothers can observe their children play while they work out in the childcare center.

    Expectations

    Forecast

    The highlights chart below shows us that we believe we can launch with success and surpass $1 million in annual sales by our third-year.

    Financial Highlights per Year

    Financing Needed

    Estimated Startup Expenses: $95,000

    • Legal $1,500
    • Website $1,000
    • Protection $500
    • Rent $2,000
    • Children Care Establishment $10,000
    • Leased Equipment $80,000

    Startup cash: Assets $65,000

    Total financing: $160,000.

    Funding plan: $100,000 in owner funding and a $60,000 business loan.


    Catering Company Business Plan


    Catering Company Business Plan


    Opportunity

    Problem

    Philadelphia is a fascinating market for kosher caterers. They recently found that they enjoy and need kosher foods. It is healthy, organic, and clean. It keeps people healthy. People need really good food.

    Solution

    Fressen will fill a niche in the kosher caterer market by offering new and creative menu options, expanding people’s perception of kosher foods. This market is made up of two target segments.

    Market

    Philadelphia’s kosher catering industry is quite unique. At the low- to mid-price point of the cost spectrum, there are four other kosher caters. These caterers are able serve those who cannot afford kosher catering but must provide kosher food for religious events. All four of these caters have fairly standard menu offerings. There is a fifth caterer that also serves the lower end of the market (defined as middle class) but serves the high end of the market as well. Despite Philadelphia being home to a large population of wealthy people who adhere to the laws and practices of kashrut, they are often underserved.

    Competition

    Fressen Catering’s competitive edge lies in its ability to serve customers and creative approach with kosher cuisine. Fressen’s customer attention differentiates them in the world of kosher catering which is dominated by several companies that have plenty of demand. A decrease in customer demand results in a lower pressure to cater for customers. Fressen is treating the market as if it were a competition. Fressen Catering will establish a long-lasting relationship by emphasizing customer satisfaction.

    Why Us?

    Fressen Catering’s mission is to offer the best kosher catering. Our goal is to keep customers happy and attract new ones. Everything else will follow this principle. Our services will exceed our customers’ expectations.

    Expectations

    Forecast

    Fressen Catering is projected to make a profit by 2013. It will be up and running and well-staffed and able to sustain employees and Susan. Susan will be capable of repaying the loan of 90,000.000 to friends and family by year 4.

    Financial Highlights by Year

    Financing is Required

    The company requires $130,000. Susan will contribute $40,000 and her friends and relatives will contribute $90,000.


    Salsa Manufacturer Business Plan


    Salsa Manufacturer Business Plan


    Salvador’s is a producer of authentic Hispanic foods, such as salsa and chips. Their products are considered to be at the highest quality and most affordable price point on the market. Salvador’s has been in business now for three years and has grown in popularity. Salvador’s was originally a business that targeted the Hispanic community, but has since expanded to appeal to a wider audience.

    Salvador’s has several goals that they want to achieve in the next three-years. First, a two-million dollar increase in sales by Year 5. Salvador’s also would like gross margins to be above 55%. Salvador’s wants to distribute their product through 40 outlets. They aim to be the best Hispanic food producer in the region with an expanding geographic distribution.

    Currently, Salvador’s has two main line of products. Their salsa is the company’s flagship product. It is well-known for its freshness, uniqueness and high quality ingredients. Originally introduced in one temperature, hot, the market demand has asked for milder temperatures and Salvador’s has responded with both a medium and mild version. To compliment their salsa, Salvador’s offers fresh chips in both yellow and blue corn.

    Salvador’s has chosen three primary customer groups to target their products. First, grocery stores. The grocery stores will then sell directly towards the end consumers. This market is currently growing at 75%, with 53 potential customers. The wholesale distributors is the second group. This segment is growing at 100% with five potential distributors. Restaurants account for the last customer segment. This segment has a 45% annual growth rate. There are 18 potential restaurants customers. Salvador’s originally targeted Hispanics, as we have already mentioned. Salvador’s realized that their products are more popular than they thought and responded accordingly. The Hispanic community was targeted initially because of its incredible growth rate. The community is growing at 22% per year, nearly twice the rate of the US average.

    Salvador’s high cost point has many direct competitors. Salvador&#8217’s can take advantage of this situation to continue being the leader in authentic Hispanic cooking.

    Salvador’s strong management team, Ricardo Torres (Pat Torres), will ensure long-term growth. Pat has 12 year experience in the food and beverage industry. Five years ago, Pat was the manager of a four-store Tex-Mex restaurant chain. Pat gained tremendous insight and industry knowledge, which reinforced his decision to open a new business. Ricardo brings Salvador’s over six years of financial control experience that was gained as a CPA with Arthur Andersen. Salvador’s management team will be able to help Salvador achieve his dream of becoming the most prominent Hispanic food manufacturer.

    Salvador&#8217’s has started to achieve profitability, and the company expects a modest net income in three years. Sales will provide the modest profit margin necessary to achieve this level of profitability. The plan’s financials further emphasize the business’s exciting nature.

    1.1 Objectives

    1. Over the next three year, sales will increase significantly.
    2. Gross margins should be increased by % over current product lines and maintained at the same level.
    3. Create new products and services to satisfy market demand. Again, this is at a high gross profit.
    4. You can increase inventory turnover and lower the cost of goods, while still maintaining the product’s high quality.
    5. To offer Hispanics rewarding and satisfying jobs.

    1.2 Mission

    Salvador&#8217’s is known for its authentic hot salsa which is full of Hispanic heritage. Family recipes that have been passed down through generations are rich with ethnic heritage. Knowledgeable consumers were looking for authentic products, filled with the best ingredients. The consumer was crying out for a change! They wanted authentic Hispanic salsa.

    Salvador’s answered this call, first with its hot salsa, then adding mild and extra hot salsa, followed by yellow and blue corn chips. We are constantly looking for the right product to meet the needs of our customers.

    We can only improve on the products and services that are already in stock and provide new services for areas in demand to ensure our success within a market driven entirely by consumer desire.

    1.3 Keys to Success

    1. High quality products that differentiate themselves from all others in taste and price.
    2. Service, support and a greater than average margin for our dealers.
    3. Increase gross margin to %
    4. In order to increase sales volume, introduce new products.