Horse Training Business Plan


Horse Training Business Plan


The Company

Ereidi Farm started out as a home-based, part-time business while the owner was raising her young child. Because of her extensive experience in the industry, she is well qualified to provide the farm’s services. Ereidi Farm is an elite thoroughbred breeding facility and training farm. It specializes in highly personalized horse care programs. Ereidi Farm is passionate about helping clients and has always been focused on their clients and their horse investments.

Our commitment to clients is long-term. Our focus has not ended at the point where we sell â#8211; our client’s success is our top priority. We go above and beyond to provide all information necessary to help them make informed and informed decisions about their investments in bloodstock. We are now incorporating our farm to make it easier to manage the accounting and business side of things due to increased demand.

The product

Ereidi Farm can provide the following services for its market: breaking, training, and caring for broodmares, as well as rehabilitative care and treatment of injured racehorses. Our programs are individualized and horses are not forced to follow a prescribed program. Our horses are happy, healthy, and confident after they have completed our programs. They are also relaxed about their work. We offer exceptional care for pregnant and foaling mares. We accept high-risk mares. Our farm has maintained a 100% live foal ratio each year, even though we foal older or more difficult mares. Horses from all parts of the country are welcome to our farm for therapy and post-operative work.

We ensure that our athletes fully recover with minimal complications thanks to our meticulous care. The farm has helped many horses to return to racing or running with improved form. Our home-grown sales reflect our owner’s knowledge in equine breeding. Horses from the farm’s breeding programs have won races at the first asking and have done well in training. They are bright stars who have done an outstanding job representing the farm. We also provide a &#8220Full Circle&#8221 service for our clients. Their success is our focus. It’s a commitment that lasts a lifetime and one that is unmatched by the racing community. We recognize the importance of their success in racing and are fully aware of the need for this.

The Market

The United States continues to see a rise in the thoroughbred industry. With slot machine legislation approved, the Pennsylvania racing industry is on the verge of a boom year. There is a growing demand for Pennsylvania-bred horses. This is also driving the need to train and raise these individuals. Pennsylvania is determined to become the nation’s premier racing state, winning more purses and bonus monies than any other states. This is driving large numbers to Pennsylvania and increasing the need for facilities to keep them.

This growth, coupled with the deterioration of traditionally strong racing state programs has caused a flurry of activity as owners of breeding and racing stock within these declining states seek to relocate their investments. As part of our expansion farm, we have targeted both these owners and new investors as well as Pennsylvania owners who want to upgrade their programs. Our marketing programs promote the places that are most commonly used by our target market. These programs are designed for potential clients to visit our farm, where sales are most common. We understand that technology is vital in today’s market and have adopted its use with happiness and great success.

Projections Financial

We started our farm small because of specific reasons. Now, we’re looking forward to expanding to make the most of all our skills. His husband is the current parts and services director. He is responsible for $13.3million in parts and service sales each year and maintains a large inventory. His 65 employees report to him. He will also mentor the owner with regard to the finances.

The financial projections are a summary of the expected growth.

The relocation of the farm into its new facility. They show the potential for future growth by securing a facility big enough to handle the ever-growing marketplace. We expect profit for two reasons. First, we timing our market expansion in a crucial time when the Pennsylvania thoroughbred breed industry is entering its biggest growth phase. Second, our services to clients, and their bloodstock, are outstanding. It is simply amazing.

1.1 Keys to Success

A targeted marketing plan using modern technologies and traditional formats.

We offer a high-quality facility that is attractive for our clients.

We will deliver the service promised by our facility images and marketing. Ereidi Farm has built its name by exceeding clients’ expectations. Our attention to detail and our commitment to our clients remains unsurpassed within the industry.

1.2 Mission

Ereidi Farm was established to help clients increase their chances of investing in thoroughbreds. They provide high quality care, personalized care, and training programs in safe facilities that are staffed by skilled, caring staff. Each member of Ereidi Farm demonstrates a deep commitment towards our clients. We believe communication, unquestionable honesty and our ability offer ‘#8220’ Full Circle services are key to the farm’s growth.

1.3 Objectives

  1. A turn-key facility can be purchased with financing if it is situated on a parcel in a development area. Real value must be attained by the facility, which must sell for less than the cost of construction. The land parcel must also be suitable for other than farming, to allow for long-term development possibilities. It must have excellent interstate connectivity, both locally and nationally. You need to find land in an area that is suitable for horse farms.
  2. Closed sale of farm property to raise approximately $300,000. Capital to reinvest in business expansion.
  3. Relocate to a larger facility and achieve break-even within one year.
  4. Maintain a healthy net profit for the second- and third years.

Dog Kennel Business Plan


Dog Kennel Business Plan


The Creature Nannie doggie foster arrangement is at Sara Sloth&#8217’s home. Customers can leave their dog at Sloth’8217’s home and it will be surrounded by people every day. It has its own bed and is taken out for walks twice daily. There is also a one-acre fenced in backyard that customers can explore. Creature nannies are a great alternative to a dog kennel. They get attention every day and have lots of opportunities to exercise. The children can allow the guest dogs to sleep in their rooms (under the beds if they prefer). The dogs can be considered temporary members of the household. The Creature Nannie offers this specialized attention as they are equipped to handle only four dogs simultaneously.

Although The Creature Natnnie will compete directly against kennels and offer superior services, they are still a viable option. The Creature Nannie will soon be in full capacity once word gets out. The Creature Niche will achieve profitability quickly and generate revenues of $18,000 annually by year 3.

1.1 Objectives

These are the goals for the first 3 years of operation

  • To create a service-based firm whose goal is exceed customer’s expectations.
  • To increase the number clients by 20% each year through superior performance, word-of mouth referrals and superior performance.
  • To start a business from home that will be able to survive without external cash.

1.2 Mission

The Creature Ninja’s mission at Creature Nannie is to provide the best canine foster care services. Customers are what we exist to attract. This maxim will guide everything else. Our services will exceed the expectations of our customers.

1.3 Keys to Success

The Creature Nanny’s secret to success is building a loyal customer base.


Construction Manufacturer Business Plan


Construction Manufacturer Business Plan


Fiberglass World, Inc. (Fiberglass World) is a start-up manufacturing company with patented products that will revolutionize the building industry. Fiberglass World is the exclusive manufacturer in the United States, and protected by a licensing agreement with the inventor of the Fiberglass Plate Products, Mr. John Thompson.

Fiberglass World’s head is Mr. Thompson. He has extensive industry research experience as well as direct knowledge. Thompson has been involved with fiberglass for over 40 years and has seen many innovations in the automotive, construction and aviation industries. Since long, the construction industry has needed to innovate. This is what prompted him to develop an insulative fiberglass roof tile that can be manufactured in any color desired, and is price competitive. The same technology was used to create the exterior fiberglass panel. Both products have the moldable, textured appearance of stucco.

Fiberglass World produces insulative fiberglass roof tiles as well as exterior insulative fiberglass structural wall panels. These products can be called Fiberglass Plate Products, or Fiberglass Plate. These products are protected by two United States patents.

1.1 Mission

Fiberglass World strives to be the majority provider of this breakthrough product. Fiberglass World is committed to achieving this goal by ensuring high quality, prompt delivery and competitive pricing.

Success: 1.2 Keys

  • Fiberglass World has designed insulative fiberglass roof tiles, and insulative fiberglass structural exterior panels.
  • Fiberglass World is America’s exclusive manufacturer and is protected by a license agreement with the inventor.
  • The company will control its production line to assure that quality is met.


Fitness Equipment Business Plan


Fitness Equipment Business Plan


Circuit Fitness Importing was established as an Oregon LLC. Circuit Fitness Importing was formed to be the exclusive importer for the innovative Esercitazione Diritta (Exercise Standing), fitness equipment from Wega Corporation. Circuit Fitness Importing has been granted exclusive rights to import this patented equipment. It is already popular in Europe and the U.S.A.

The Market

American sports goods have a lower market share than the American fitness market. It has sales of $5.8billion. The last 10 years has seen significant spikes in membership and usage of this equipment. Americans are now realizing the impact of unhealthy eating habits, lack of exercise, and poor diets on their daily lives. Fitness participation is on the rise. Circuit Fitness Importing identifies three customers who are particularly appealing:

  • Distributors- 60% of sales of equipment are made through this distribution layer. These sales are mainly to independent clubs.
  • Health Clubs- Another large customer segment with $565 million in sales is expected for Year 1.
  • Vertical Markets- These nonfitness industry facilities boast over 30,000 facilities.

The Product

Esercitazione Diritta by Wega Corporation is the company’s flagship exercise equipment. This patented technology can be used for strength equipment. All other strength fitness equipment manufacturers have users placed in a seated position when performing the exercises. Esercitazione Diritta has the user standing. This is advantageous for several factors. This strengthens the lower body muscles, which hold the body upright. It also helps to strengthen the central motor skills that are required to maintain an upright position in relation to the weight lifting offsetting forces. Circuit Fitness Importing is able to offer a competitive edge because Esercitazione Diritta has been protected by patented technology. Esercitazione Diritta’s design is on casters, which allow the units to be moved easily.

Management

Max Peruggio will lead Circuit Fitness Importing. Max has many accomplishments that will allow him to be able to carry out this well-researched model.

  • Project manager for civil or military projects with a budget exceeding $100 Million.
  • Highly skilled sales manager who has increased sales by tenfold in the span of two years for a design company.
  • Fluently proficient in English and Italian
  • Italian goods imported successfully into the U.S.A.

Circuit Fitness Importing can quickly increase its market share by combining exceptional products, an exclusive license to import the patented technology, and a skilled sales and project manager. Year two and three are forecasted to bring in $1.0 million, $1.2 million, and respectively. Net profit for the same years will be 6.0%, 6.98%.

1.1 Mission

Circuit Fitness Importing is committed to bringing the best and most innovative fitness equipment into the U.S.A. Circuit Fitness Importing will meet all customer expectations. By only offering the highest quality product with premium support, Circuit Fitness Importing will become the premier fitness equipment importer.

1.2 Keys To Success

  • Offer value to customers by providing the best and most innovative product.
  • Build strong relationships and anticipate distributors’ needs.
  • For maximum profitability, it is important to have tight financial controls.

1.3 Objectives

  • To become the U.S. sole importer of revolutionary new Esercitazione Diritta training system.
  • To generate revenue of $1,000,000 within 2 years.
  • Within the first year, profitability is achieved.


Airport Shuttle Business Plan


Airport Shuttle Business Plan


Valley Airporter will transport more than 20,000 passengers this year. To transport these passengers, we will purchase three brand-new 20 passenger buses to replace 14-passenger busses.

The new buses are needed because of the expansion of airport service. The schedule has been increasing over the years. There are now ten trips per weekday (Monday through Friday), and nine on Saturday and Sunday, 365 Days per year.

Valley Airporter operates out of Corvallis which is home to Oregon State University. Over 18,000 thousand students attend the university. Corvallis also has more than 120 high tech businesses. There is a small airport at Corvallis, and another in Eugene, 50 miles south of Corvallis. However, most people prefer the Portland International Airport which is 70 miles north.

Bob and Mary Wilson, co-owners of Valley Airporter, will invest in the purchase of the new vans. They will also be eligible for a long-term commercial loan.

1.1 Mission

Valley Airporter’s mission has been to offer safety, convenience, as well as comfort to all of its customers.

Success Keys 1.2

    • Valley Airporter’s chauffeurs have commercially-certified drivers and are professional, experienced, and professionally certified.
    • The office staff are professional, friendly, and helpful. They even go beyond the call of duty to assist customers.
  • Valley Airporter, a caring company, donates their time and services regularly to community schools and other groups.


Vending Services Business Plan


Vending Services Business Plan


Introduction

Chef Vending, LLC, a family business, specializes in the import of vending machines and commercial food and beverage equipment from Spain. We aim to be the first to market with innovative, high-quality vending equipment in the vending industry. We plan to establish our own vending outlets in the Southern Florida and Central Florida areas. We plan to supply innovative, high-quality equipment and participate in the $321 million food & drink industry. With the establishment of one strategic alliance with a national brand name in either of our vending lines, we expect to easily exceed our financial forecasts.

The Company

Chef Vending is committed to being the market leader in the introduction of innovative, high quality vending machines as well as restaurant equipment. We are committed to meeting the needs of all our customers through personal contact and great relationships.

Chef Vending, LLC is a Florida privately-held corporation. It maintains an office in North Miami Beach, Florida, as well as a small warehouse.

Three of the four investors in the company have full operational responsibility. Javier Palmera and Mauricio Odonez, the co-founders have extensive industry and entrepreneurial knowledge. Charles Mulligan is an experienced financial manager and operator.

The Products

Chef Vending will offer two product lines for each market. Our vending products will include our Sandwich Express machine, Fresh Orange Juice machines and our Multi-line dispenser. Our restaurant equipment products will be toasters, espresso makers, and fresh juice squeezers.

Sandwich Express, one of our innovative products, is a machine that offers functions and benefits not found in the current vending machines. This gives Chef Vending an edge over other established vendors.

In the future, we plan to expand our current line. We are currently planning to add a larger Sandwich Express, which will have a greater selection of sandwiches, as well as a more diverse product range like pizza. Additional products are still in development.

We are also interested in establishing supplier relationships with major sandwich and juice companies. This would allow Chef Vending machines to be supplied to national companies and allow them the opportunity to brand the machines with their product lines.

The Market

According to the Automatic Merchandiser magazine’s latest State of the Vending Industry Report. Revenue from U.S. Vending Consumables was $24.5 Billion last year. That is an increase of 4.9%. Small companies, with sales of less than $1 million, accounted for 5.8% of the market and had projected sales of $1.35 billion. Three quarters (75%) of all vending companies are in the small category.

The industry’s largest product segments are snacks and cold drinks. These two categories are the main driving force. According to the Automat Merchandiser (AM), food sales increased at a rate exceeding 7% in 2013. The growth in cold storage machines was even greater at 42% last year, while shelf-stable products suffered.

According to the National Restaurant Association (NRA), restaurant revenues are projected to exceed $321 billion. This is a huge and vital industry for our economy. It will be a boon to suppliers.

This all shows that a company that is innovative and fast-moving can gain significant market share quickly by introducing new products to customers of vending machines/restaurant equipment.

Chef Vending will market its machines to three distinct market segments including; distributors, branded sandwich and juice manufacturers, and end users. We will be focusing on restaurants, hotels, and equipment suppliers for our restaurant equipment business.

Financial Considerations

The initial startup cost for the company is approximately $157,000. $125,000 of that amount will be paid by a ten-year SBA loan. We will need to borrow $2,500 for short-term financing, while the remainder will come from investment capital.

Our monthly break-even point is approximately $93,000, or 27 vending machines. We expect to achieve a higher level of sales due to the attractiveness and functionality of our innovative vending machines. On $2.8 million in sales, we expect to make $500,000 in net profit.

1.

1 Objectives

Chef Vending’s objectives in our first year of operation are:

  • You can sell 400 vending machines.

  • Directly place 10 vending machines, that we will operate, in the South Florida area.

  • We are able to achieve $500,000 sales for our restaurant equipment line.

Our growth goals for the next two years are:

  • Increase our vending machine, equipment and business growth by 20% per year.

  • Grow revenues by 25% in our directly operated vending machines.

1.2 Mission

Chef Vending’s goal is to be the industry leader in providing innovative, high-quality vending machines as well as restaurant equipment. We will satisfy our customers’ needs wherever possible through close customer contact and strong relationships. Chef Vending will generate enough cash flow to continue its stability and fund future growth. By providing a welcoming, family-friendly environment for our employees, we can add value to our community.

Success keys 1.3

We must focus and work hard as a start-up company that is new to the market and introduce new products. The key to our success is:

  1. Quality service and support, Chef Vending recognizes that Chef Vending’s success relies on the relationships it is able to build.

  2. Innovative, quality products that are able to both expand existing markets and create new ones for our customers.

  3. Steady, disciplined pattern of growth.

  4. Our customers and keeping them happy.

Telecommunications Products Business Plan


Telecommunications Products Business Plan


OSS Telecom Technology in Bend, Oregon is a branch of OSS Telecom Technology Taiwan which is a $300 Million steel conglomerate. To explore opportunities in the telecom industry’s operations support systems (OSS), the main company was created. They have 24 telecom operators that use their software.

OSS Telecom Technology intends to pursue several objectives which will allow them rapid market penetration. The first objective is the creation of a high quality, high value product for telecom companies. It is crucial that internal operations can develop top-quality human assets by offering training and other incentives. Lastly, OSS Telecom Technology will pursue a customer intimacy model. This particular business model will ensure that customers are satisfied.


The products

OSS Telecom Technology is a provider of OSS-based products for the support of the telecom industry. CARIBOU, which is a subscriber billing solution, was their first product. Within the CARIBOU package, traffic processing, bill generation, accounts payable, system administration, packaging, and customer care and administration are addressed. Each module within CARIBOU consists of its own robust application.

OSS Telecom Technology also offers the MEDUSA product. The MEDUSA product is a network support solution that allows for configuration, control, as well as management of network components.


The Market

The potential market for OSS Telecom Technology’s products is enormous. This is evident by the seemingly unstoppable growth in the telecom industry. The telecom industry is the largest growth industry at the moment and has contributed huge capital market gains. As a subset of the telecom sector, cell phones are growing at rates that were once unimaginable. One example is that the industry predicts that within two years, cell phones will be used by 65% of all children between the ages 10-15. Broadband Internet service is also expected to see record penetration. In three years, it is projected that 85% percent of the population will have broadband access with 60% of them subscribing.

OSS Telecom Technology aims at two market segments. The first segment is Tier 2 telecom operators. This segment has an 8% annual growth rate and 481 potential customer. Tier 3 telecom providers will be the next targeted market segment. While the annual growth rate of this segment is less at 6%, there are more potential customers, 2,011.


Management Team

OSS Telecom Technology has put together an experienced management team to lead the organization through this dynamic industry. The industry experience of the assembled team played a major role in their selection. Because the telecom industry is highly technical, it is crucial to have detailed information and insight into this niche sector. Victor Smith has been appointed CEO. Victor has 25 years’ telecom experience. The last 12 years Victor has severed as COO of Atlas Telecom, a major player. Kenneth Jones is another Atlas Telecom executive. Kenneth Jones, who is the Executive vice president, has previously served as an executive at Harris Corp and NCR Corporation. Kenneth was involved in a variety of projects and brings a unique skill set to OSS Telecom Technology. James Jackson is an Executive Vice president with experience from IBM and Atlas as well as Mosaics, Lotus Development Corporation, and Mosaics. Ken Smith, a subject matter expert from MIDCOM Communications or US Intelio Networks, completes the management group.

OSS Telecom Technology will achieve the Break-even point by leveraging its strong management team and superior product offerings. After a Net Loss in year one, Net Profit will become positive at the end of year two, but will leap up in year three. The forecast for OSS Telecom Technology sales is moderate in year 1, but will see a large increase in year 3.

1.1 Objectives

OSS Telecom Technology’s operating system is designed to meet our objectives, which include:

  1. Developing OSS Solutions for Telecom Operations.
  2. Bringing high value, high quality products to market.
  3. Through training and competitive incentives, we aim to develop human capital.
  4. Implementing a customer intimacy model.

1.2 Mission

Our mission is to provide high-quality, convergent OSS solutions for telecom operators around the world. These scalable solutions will provide unparalleled support to allow for flexibility and meet&#8211s needs.

Meet or exceed customer expectations

Success keys 1.3


Strategic Imperatives

OSS Telecom Technology makes clear strategic choices to fulfill its mission. These choices are based on two key elements:

  • The OSS market
  • The capabilities of the company

These choices are key strategic imperatives, which OSS Telecom Technology will pursue to become a leader within the OSS market. The telecom market has three levels. Tier 1 are operators with a subscriber base above one million, Tier 2 are operators with a subscriber base between 100,000 and one million, and Tier 3 operators are those with less than 100,000 subscribers.

  • Value-focus OSS Telecom Technology will target Tier 3 operators by providing fully featured, scalable, and reliable service and products at affordable prices. OSS Telecom Technology’s software products will have a lifecycle cost that is 20-40% lower than Tier 1 competitors like Kenan and LHS, but still offer all the services and features offered by these companies. OSS Telecom Technology’s features and services will outshine any Tier 3 competitor, Moscom.
  • Wireline & Product Portfolio OSS Telecom Technology’s product range will change from Global Systems for Mobile Communications. It will now include other wireless, fixed and Internet-based billing solutions. OSS Telecom Technology has already expanded its product offerings to include local loop billing, convergent billing, and other key customer needs.
  • Engineering Center of Excellence: OSS Telecom Technology will continue to develop its low cost, high quality software development and programming center in Taiwan, which provides significant cost advantages over U.S. and Europe-based competitors.
  • Consulting Services: OSS Telecom Technology will combine consulting services with products to develop strong customer relationships and advance its product offerings. The provision of consulting will allow us to be more specific and relationship-driven with our customers. OSS Telecom Technology will pursue those projects which can be made into products and marketed to other potential customers. OSS Telecom Technology uses strict criteria when deciding on which consulting service projects it will undertake. The project will be canceled if it is not possible to “productize” or replicate the solution that has been developed.
  • Selling Channels – A multi-national team of marketing and sales will establish both direct and indirect sales channels. OSS Telecom Technology established a network with experienced and incentivized marketing and sales personnel in order to maximize the opportunities in each area. These teams will create both direct customer relationships (through systems integrators and switch manufacturers, for example) as well indirect channels. OSS Telecom Technology will gain significant leverage through the indirect channel partners. OSS Telecom Technology will dedicate resources to developing its indirect sales channel partnerships. Partners such as Compaq will allow OSS Telecom Technology to gain geographic reach, credibility, and customers which would not otherwise be possible. Specific partner support programs will be put into place to ensure cultivation of these partnerships.

Marketing Strategy Business Plan


Marketing Strategy Business Plan


Opportunity

Problem

Consulting firms are needed to help start-up businesses in Cambridge decide how to market and grow their business. Research has shown that these businesses often fail because they lack the resources to make the right decisions. Helping them keeps people employed and the economy going strong.

Solution

The Cambridge Strategy Group, L.L.C. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.

Market

The market’s customer needs are what define the target market. There are also the forces that operate within the market. Market attractiveness is determined by market size, market growth and potential profit.

Concurrence

There are many competitors in the Cambridge area. They fall into four categories: segment rivals market rivals generic rivals structural rivals.

Why Us?

The Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success.

Expectations

Forecast

The market for Cambridge Strategy Group’s services are huge. In the beginning, the three founders will work part-time for this venture and keep full-time positions in other corporations. We will evaluate how we can expand our operations and consider expanding the business, as detailed in our strategy.

Financial Highlights by Year

Finance is required

The three managing directors will each contribute $115,000. John Gordon will contribute $40,000 while Todd Kuczaj will contribute $40,000 and Ben Cordell, $35,000.


Investment Company Business Plan


Investment Company Business Plan


This is a sample plan for an hypothetical investment company that invests in other companies. The hypothetical Venture Capital company starts with $20 million to start its initial investment fund. It invests $5,000,000 in each of its four initial companies within the first month of its existence. It receives a monthly management fee of two per cent (2%) of the fund’s value. It pays salaries and expenses to its partners and employees from the management fees.

The cash flow table lists investments as long-term investments. They are also included in the balance sheet as long term assets. These investments are visible in this sample plan for the first few months.

One of the target companies fails the third time, and $5 million is written off. You’ll see that the result is a $5m sale of long term assets in the cashflow and a balancing in of $5m in sales costs in the profit and losses. It results in a loss that year and a write-off. This results in a tax deduction and the investment balance is increased to $15 millions.

One of these target companies will transact $50 million for the fifth consecutive year. As you can see, there is a $45m equity appreciation in sales forecasts and a $5m sale of long-term assets. There’s now a $45million profit. Meanwhile, the balance of long term assets drops to $10million.

This is a simplified example. The business model holds long-term assets and waits for them to appreciate. It doesn’t track the value of assets and doesn’t record write-downs of assets after they are sold. Sales and cost-of-sales are the appreciation of assets and their write down, as well the management fees.

This explanation has been broken into key topics and copied to be linked to the tables. These are:

  • 2.2 Summary of the Start-up
  • 5.5.1 Sales Forecast
  • 6.4 Employees
  • 7.4 Projectioned Profits and Losses
  • 7.5 Cash Flow Projected
  • 7.6 Projected Balance sheet


Fish Breeder Business Plan


Fish Breeder Business Plan


The Company

Candlelight Cichlid Breeders, (CCB), will provide rare tropical fish for aquarists that cannot get them at their local pet stores. CCB ships live fish to its customers’ doors in just one to two working days anywhere in the continental United States. CCB also provides fish to local tropical fish retailers. CCB provides convenience and variety that are not found in the traditional industry of tropical fish selling.

Candlelight Cichlid Breeders’#8217 will have livestock watering systems and aquariums as their assets. The tanks and the troughs will be contained within an insulated steel construction.

Shawn Halsey will own CCB as a sole proprietorship. For the first two year, Shawn Halsey is expected to manage the business fully by himself. As the business grows, Mr. Halsey will add a general assistant to assist him in all aspects of operation.

The Product

Candlelight Cichlid Breeders can provide rare tropical fish in the Cichlidae family. They are well-known for their bright colors and aggressive behavior. CCB will breed up 30 different species, as well as import fish that are difficult to keep in captivity.

As CCB develops, we hope to offer more live plants, unusual cichlids as well, new South American catfish species and some of the more commonly-used cichlid species. We do not plan to offer sales outside of the U.S.

Market

Research shows that fish keeping ranks second in popularity in the U.S., behind photography. We estimate that there will be seven million people who live in the U.S. with an aquarium. Our site will be viewed by approximately 5% (350,000) of these internet users within a year. 2.5% (8.750%) of these potential customers will purchase fish.

CCB sees this opportunity as most people do not have the means to access fish shops that sell a variety of cichlid species. You won’t find some of the most fascinating and beautiful cichlids in these shops. Furthermore, the current online fish sellers do not have any background and care requirements information for the fish that they sell. CCB offers both information on the species and the option to order the researched fish online. CCB will be operating in a niche market where established customer loyalty provides significant competitive advantage. CCB will provide a site that is comprehensive and encourages customer loyalty.

The company targets two market segments in the fish hobbyist business. These are direct online sales to tropical fish collectors and fish retailers in the company’s local area. The largest market segment in CCB&#8217 will be Internet users that live in the U.S. continental and own an aquarium.

Projections Financial

The start-up expenses include costs for building and equipment. A bank loan, an investor and a small owner investment in the initial inventory or equipment will all finance the start up costs.

We anticipate that we will achieve our ultimate goal of selling 50,000 units by 2005’s first quarter, when our breeding stock reaches its peak maturity. Because of the industry’s high margins as well as high inventory turnover, this venture should be profitable.

1.1 Objectives

The CCB&#8217’s most important targets are:

  1. Get reliable and fast shipping services.
  2. Sales exceeding $10,000 per month
  3. Maintain an inventory turnover ratio of six.

1.2 Mission

Candlelight Cichlid Breeders (CCB), which will provide rare tropical fish from Cichlidae, to aquarists who are unable to obtain them at their local pet shops, will be available. CCB will breed up to 30 different species of cichlids. CCB will also import fish that are not easily bred in captivity. CCB can ship live fish anywhere in the continental United States to its customers within one to two working days. CCB will also supply fish to tropical-fish retailers within 100 miles of its breeding center. CCB will provide convenience and variety not found in the traditional tropical fish selling industry.

1.3 Keys to Success

  1. Efficiently breed several species of tropical fish.

  • Customers are delivered the fish quickly, and they are delivered promptly.
  • Establish a solid reputation in the fishkeeping community.
  • Assure that search engines large and small link to your site.