Opportunity
Problem
This business launches in the right climate. There are increasing concerns about terrorist activity and a growing political climate. The business will target large retail stores and building management companies first in order to establish a strong base of clients in Coastalburg.
Solution
Batten-Hatchez Security removes the concern for clients who need security guards for their events, buildings, or facilities. The company provides exceptional customer service and in-depth training of their employees.
Market
[Note – Marketing info is out of date. It is only included for illustration. Dates have been altered.
According to IBISWorld there were 41,000 security service firms in the U.S., with 56,000 locations. The average size of a firm was $700,000 revenue per year based on these numbers, meaning that the industry includes both small and larger companies. As long as you meet the basic legal requirements, there are no barriers to entry. Capital investment is also very low. The industry depends on a supply of labor, often using retired police officers as security guards.
As security guard services are sold business-to-business, marketing and advertisement is generally targeted on the markets and industries the security companies seek to serve. Businesses generally search for security guard providers on the Internet or through referrals from other companies they trust.
Competition
[Note – Marketing info found here is out of date. Dates have been changed.]
Top players in the industry include Securitas AB, Allied Security LLC, The Brink’s Company, and G4S plc. Huge players provide services for a huge range of markets, including governments, chemical and petrochemical, colleges and universities, commercial real estate, financial institutions, health care facilities, manufacturing and industrial, residential communities, shopping centers, and temporary security services.
Why Us
Batten-Hatchez Security removes the concern for clients who require security guards at their events, buildings, or facilities. The company provides excellent customer service, as well as in-depth training and support for employees.
Expectations
Forecast
The business expects respectable revenues of in the initial year, nearly doubling by the end-of-the third year. Based on the ratio of guard labor costs to billings, gross margins will be comparable to the industry average. After the initial funding and launch, the business will have a lean second year. The establishment of an office in the second and training space the third year will allow it to expand via its own financing. Once the business has proven to be viable in additional cities, it may be sold to the founders and investors.
Financial Highlights Year-by-Year
Finance is required
The $76,700 investment in the following:
Louis Giordano $15,000
Jared Case $15,000
Unspecified friend/family investment: $46,700