Opportunity
Problem
Meat is the staple of almost everyone’s diet. It is essential that meat be raised in a natural environment and not be contaminated with chemicals. It is clear that there is a lot of concern about the welfare of the meat industry. What can people do to ensure the safety of the meat they eat.
Solution
Parkdale Meats strives to be a leading specialty butcher in the Parkdale, and is committed to providing the highest quality meats.
Market
<br>The largest sector of U.S. agriculture is meat and poultry. In 2007, its total production exceeded 91 billion pounds. The U.S. consumed 55% of its red meat in 2007 (beef and veal, lamb and pork, as well as mutton and mutton), and 36.8% poultry and 8.2% fish. There are many retail outlets that sell meat. These include restaurants, grocery stores and butcher shops. Over the past ten-years, the number of independent butcher shops has decreased as more meat is sold through grocery stores and large box retailers. This opens up the possibility for specialty butcher shops to sell meat from markets that do not offer more basic options than larger retailers.
Concurrence
Parkdale Meats Competitors fall into these categories:
* Grocery shops: seven locations in the Greater Parkdale area
* Costco and Walmart are big box retailers
* Butcher shops Red’#8217’s Meats, Bay Avenue Butchers
Parkdale Meats will be able to capitalize on the experience of its founders Eryka Auroch and Robert Suidae. Robert has established relationships with top meat suppliers and an understanding of the art of butchering. Eryka has a solid understanding of food service management and financial acumen. The combination of the two will provide the town with an advantage over other butcher shops, grocery stores, and others in the local niche market.
Why Us?
Parkdale Meats specializes in specialty butchery. They strive to offer the highest quality meats that are cut to order and also to be the leading specialty meats provider for the greater Parkdale region.
Expectations
Forecast
After its initial launch, the business will be able to grow on its own cash flow. There is room for significant growth in the initial target markets before the shop needs to take on additional staff or move to a larger facility.
Financial Highlights by Year
You will need financing
Robert Suidae (the founder) and Eryka Aroch (the CEO) are each investing $65,000 to start the company. This totals $130,000.