Cafe Bistro Coffeehouse Business Plan


Cafe Bistro Coffeehouse Business Plan


Opportunity

Problem

Sweet Auborn District is in Atlanta Georgia and needs a cafe to provide food for residents and employees. The area is rapidly growing in population, and many places that offer food are full. The cafe that was serving the function, Cafe Apres/Diem moved out of the area leaving a opening.

Solution

The Watertower is an Atlanta full-service cafe/restaurant. It’s located in Atlanta’s Sweet Auburn District. The restaurant features a full menu of moderately priced “comfort” food influenced by African and French cooking traditions, but based upon time honored recipes from around the world. The Watertower’s cafe section features a coffeehouse, magazines, and a space for live performers.

Market

The US’s full-service restaurant and casual dining market is worth $100+ billion. Annual revenue increases exceed 5% annually. It is becoming more popular to eat out. One of the most common reasons cited by restauranteurs and industry associations is that women have joined the workforce in record numbers. The fact is that the dollar spent on food outside of home increased by nearly 20% between 1955 and 1995, which coincides with the increase in women joining the workforce. Two income earners per household means that neither one of them may have the time or ability to cook. The number of people who prefer to eat out rather than cooking has increased since the 1950s.

Competition

The competition’s general structure is a 70-150 seat restaurant with outside seating. The menu prices for entree’s range from $7.00 to over $25.00. All nearby establishments provide beer and wines at a minimum. Most of the establishments also offer liquor-spirits.

Why Us

The Watertower provides affordable and accessible high-quality food, coffee-based products and entertainment for thousands of residents and visitors to hotels within a five mile radius. In time, The Watertower will establish itself as a “destination” of choice to the many residents of the greater Atlanta metropolitan area, as well as numerous out-of-town visitors.

Expectations

Forecast

We expect income to approach $2.1 million for calendar for the first year in business. By the end of the third, it should rise to $2.57million.

Financial Highlights by Year

Financing Needed

We will start with getting $214,000 dollars to get going. That is $124,000 from investor 1 and $64,000 from investor 2. We will also be getting a $30,000 loan. The loan and investment will be paid back in three years.


Internet Cafe Business Plan


Internet Cafe Business Plan


Opportunity

Problem

The public needs (1) access and access to all communication channels and information on the Internet. (2) access at a fair price and without being economically, politically or socially isolated.

Solution

JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet’s purpose is to offer a forum for communication and entertainment that is social, educational, and fun.

Market

JavaNet caters to new users as well as those who have been using the Internet for a while and want to share their enthusiasm in a friendly environment. JavaNet will also be a hub for professionals, both local and international, who want to collaborate or check email in a relaxed environment. JavaNet’s computers will be used by these professionals, as well as their laptops to connect to the Internet. JavaNet’s target market is a broad range of ages. It includes members of Generation X, Baby Boomers, and those who grew to be surrounded by computers.

Competiton

Cafe Paradisio Coffee Corner, Full City Coffee Corner, Allann Bros. are the major competitors in retail coffee. These businesses are located in or near the downtown area, and target a similar segment to JavaNet’s (i.e. Business people and students who are educated and upwardly mobile.

Why Us?

JavaNet will adopt a differentiation strategy to be a market leader in cafes. JavaNet stands out from other Eugene cafes by providing Internet service. JavaNet offers Internet service in Eugene and a pleasant environment that includes coffee and baked goods.

Expectations

Forecast

In year 1, we expect to sell more than 500,000 units and nearly 1,000,000 in year 3. Earnings will be in year 2 and 3

Financial Highlights per Year

Need to Finance

Our financing has already been secured as follows:

  1. $24,000 from the Oregon Economic Development Fund
  2. Cale Bruckner: $19,000 in personal savings
  3. Three investors invest $56,000
  4. Short-term loans up to $10,000


Convenience Store Cafe Business Plan


Convenience Store Cafe Business Plan


Luna’s convenience store is located in Jenniville, near Aspen Estates. Aspen Estates, a new housing development for young couples and individuals with high incomes, is located in Jenniville. This is a fantastic opportunity for the retailer. The average household income in this area is $85,000 to $100,000. The only food store within two miles from the housing estate, it also serves as a grocery.

It’s a start-up owned by Thomas Renner. Thomas and Heidi make the perfect business team. Heidi has fifteen years of experience in the retail food industry and Thomas is a certified public accountant. He will be responsible for the financial aspects of the business, while Heidi will handle the day-to-day operations.

Luna’s will have a wide selection of fresh, organic produce, prepackaged fresh food and pastries, newspapers and pet foods. Luna&#8217’s plans to convert a portion of their store into a cafe. It will offer breakfast, lunch, and coffee as well as cold drinks and pastries.

Luna’s competitive edge lies in its location, its customer service focus, and the extensive experience and knowledge of its owners.

1.1 Mission

Luna’s Convenience store is dedicated to providing convenience stores, packaged food, fast food, beer, cigarettes, groceries and some nonfood items for residents of Aspen Estates. It will offer fair prices to customers and make a healthy profit for its owner.

1.2 Objectives

1. To make Luna&#8217 the preferred convenience store among the residents of Aspen Estates.

2. To reach break-even within the first year.

3. To earn a net loss of 5% in the third and fourth years.

1.3 Keys for Success

Keys to success

1. Residents of Aspen Estates were convinced that Luna’s is a ‘#8220’ convenience.

2. Turn over inventory at an average rate of 158211; 20 per year.

3. To provide a broad supply of groceries, food and necessary household items.