The education of our children must be started earlier. The school system is failing. Private tutors and teachers are available to assist with children’s education.
Solution
The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse is focusing on the high-end market segment: professional parents earning double income. These ambitious parents will often be eager to see their children develop and will pay for the best facilities.
Market
The Toddler Warehouse will offer child care/development for toddlers aged three to five years old. The Toddler Warehouse targets professional families with two incomes who cannot care for their child during work hours. The Toddler Warehouse will be targeting families that are interested in something more than simple baby-sitting facilities, they would like the children to be enrolled in a program that offers development of many different skills including: socialization skills, arts and crafts, large muscle group workouts, reading, numbers, etc. Professional parents, who are naturally ambitious, will often be eager to see their children succeed and willing to pay for the best care.
Competition
The Toddler Warehouse will compete in the child care market. The industry is large and well-populated. There are many companies in this sector, starting at the most basic level of baby sitting services to competing businesses like The Toddler Warehouse. There are service providers that offer standard business hours as well as services that offer night and evening hours. There are scheduled services and no reservation drop off services. Parents have many options when it comes down to quality, price, and gut feelings. The Toddler Warehouse believes focusing on one market is the best way to achieve success.
Why Us?
The Toddler Warehouse is committed to providing high quality child care. We are here to retain and attract customers. If we follow this maxim, all else will fall into place. Our services will exceed the expectations of our customers.
Expectations
Forecast
The first year will be profitable. We can hire more general staff that focuses more on care in year three.
Kid’#8217’s Community College(r), strives to train its students to become leaders of tomorrow. The college offers a unique curriculum designed specifically for children, as well as first-class childcare services. Our college offers advanced technology programs, tutoring after school, and other activities like arts and crafts, theatre, gymnastics, and dance.
Timothy Bernard Kilpatrick (Sr.) is the sole owner of Kid’s Community College. His computer science interest and advanced degree are the driving forces behind our technology component. He will be assisted in daily operations by an industry expert, a campus director and a Vice President of Educational Operations, all of whom have extensive experience with child care.
With inflation continuing to rise each year, the typical American family now requires dual or supplemental incomes. This trend has created the need for quality child-care services. The Riverview, Hillsborough County’s population growth rate is currently over 14.6%. We can anticipate an increase in market potential in this area. In the child care services sector, price, reputation, certification, quality, and service are key factors. Kid’’s Community College(r), is a competitive market player. We offer high-quality child care services at affordable prices and top-notch educational programs with college-educated teachers. We also maintain a great reputation among parents and the communities we serve.
This is Kid’8217’s Community College(r) daycare business plan. It will be focused on two subdivisions: “Lake St. Charles” and “The Villages of Lake St. Charles”, which are new, upscale communities within a 2-mile radius. They boast over 900 new homes. Our customers are middle-class, dual-income families that value the quality education and child care we offer their children.
Our first enrollment will be 13 students. We expect healthy revenues to be in place by the end the first year and nearly double that by the end the third. Our biggest operating expenses will be compensation at industry standard rates for our highly-qualified personnel, and rent on our facilities, improved for our purposes during the start-up period. We want to grow to four campuses but our plans are conservative and will be funded with cash flow. We expect a net income to begin in our second-year.
To these ends, we are putting significant investment in the business, and are seeking a matching amount in the form of an SBA loan.
Mission
“Some of the best years in life are the time spent as a child and later our collegiate years…” As working adults in a fast paced society, we sometimes forget just how precious and fleeting those years are.
With this in mind imagine an alternative for traditional infant, day, and after school care. A learning environment that is activity-based and reflects those at colleges, universities, vocational centers, and other institutions across the country. A college community of professional care givers with the credentials to not only enhance your child’s early social and motor skills, but to also teach them advanced studies in the arts and sciences found at institutions of higher learning. A fun and nurturing care-giving environment that teaches a college-based curriculum specifically for children.
Now, imagine that this is all you would pay for if you combined conventional daycare with specific interest-based children’s programs.
Kid’#8217;s Community College is a comprehensive, start-up community college for children ages 4 months to five years. It caters exclusively to children in the 1st-5th grades. The College is committed to providing top-quality caregiving services and a learning environment that encourages children of these ages. The College will respond to the needs of its parents and students with excellent care-giving and instruction, an advanced curriculum, flexible programs, local community involvement and business partnerships.
The College has a strong commitment to accessibility and diversity. Its open door policy embraces all who desire to provide a better quality of care, preparedness and education for their children. Through a wide range of services and programs, the College strives to offer affordable, top-quality caregiving and education.
The College is committed taking a leadership position in child care services as well as higher learning and community services. It also promotes cultural diversity. Kid’#8217’s Community College(r), focuses its activities on student success.
Objectives
By Year 2, sales had almost doubled in the first year.
Maintain a high gross margin of raw material by year end 1.
Open a second campus by the close of Year 1.
Begin franchise effort by end of Year 3.
Keys for Success
The keys to success for KCC are:
Marketing: Differentiating KCCՉ۪s education and caregiving services from traditional childcare programs and interest activity programmes
Service quality: care giving and educational programs provided by degreed and certified educators, child care workers, tutors and subject matter industry professionals in a technologically advanced first-class collegiate environment.
Reputation is maintaining a highly respected reputation for excellence caregiving, education and community involvement. It also means being the employer-of-choice in our market for childcare and educational talent.
Profitability: Controlling and managing costs in accordance to company goals.
