The Pacific Valley Sport Medicine Center, which will be serving the greater Southerlin region, will soon open. Dr. John Meeks is a former chiropractor who worked at the Nichols Wellness Center. He will open his own office in the Center. Dr. Meeks is joining the Center that will have the city’s best and most respected sports injury specialists. The Center’s team of sport injury doctors sought his addition.
These physicians are responsible for 70% of Dr. Meek’s referrals. Dr. Meeks will now be able to solely focus on sport injuries, which will increase in the Center’s new location.
1.1 Mission
Sports Chiropractic’s mission is to promote the health and well-being for Southerlin athletes by providing quality, accessible chiropractic care. We use a service that emphasizes trusting, respect, confidentiality, compassion. We are committed to providing high-quality chiropractic care that is delivered in collaboration with a medical professional. We are further committed to the philosophy that we exist for the customer/client.
1.2 Objectives
To continue developing, strengthening, and improving the Center’s chiropractic services.
To reinforce the Center’s dedication to chiropractic services.
Increase the number of referrals from physicians at the Center.
Recommendations can be made into repeat customers.
Accurate Chiropractic LLC, a clinic that specializes providing natural healthcare for people who have been injured in motor vehicle accidents or work-related accidents, as well as those suffering from chronic pain. Dr. Angelo M. Rubano, Jr., D.C., is its owner.
Dr. Rubano has a strong track record in his profession. He sold a New Jersey office for $124,000 three years ago, after purchasing it at $20,000. Since graduating at Life Chiropractic College 11 year ago, he has been a private practitioner and business owner. His leadership abilities are evident in both the professional, civic and personal arenas. He has served as an executive board member for many successful and growing organizations. He has a wealth of experience in managing large-scale events and networking. He is also an accomplished public speaker. This has made him a qualified medical witness and lecturer in various health-related topics.
His business philosophy focuses on creativity and not being competitive. Since nearly 80% have never heard of Chiropractic Care, he is well aware that there are many potential clients. In the end, his plan of growth will include other doctors within the area who can take advantage of Accurate Chiropractic’s corporate approach to providing safety consultation and health services to the service market and construction companies. With this in mind, Dr. Rubano is primarily a marketer of chiropractic service. Accurate Chiropractic LLC will connect emotionally with the target market by using direct mail advertising. We will assist the injured directly, and indirectly through corporate clients. Through outreach events that are geared towards safety for children and workers, we will contribute to the community.
1.1 Mission
Our mission: To educate and adjust as much families as possible to optimal chiropractic care. This is done in an environment that supports personal growth and development as well as respects the basic human need for control.
Success Keys 1.2
Establishing and maintaining a consistent, organized method of lead generation, tracking leads, and following up to convert leads into prospects
A repeatable system to convert prospects into patients.
Reliable office staff must be hired and retained.
1 see Addendum, Personnel Plan
1.3 Objectives
Collections of $420,000 within the first year
Maximize Gross Margin to 55%
300 total cases were completed by the 1st of January
Betcher Chiropractic, an Oregon L.L.C. Tarri Betcher is majority owner. Betcher Chiropractic, a start-up company, will be profitable within the second year.
The Market
Over the last few years, chiropractic medicine has seen a rise in demand. This is due to increasing acceptance by insurance policies and published research that shows the effectiveness for patients. Betcher Chiropractic has identified two distinct customer segments: individuals ages 45-65 and individuals ages 20-44.
Services
Chiropractors diagnose and treat patients whose health problems are associated with the body’s muscular, nervous, and skeletal systems, especially the spine. Interference with these systems can cause impairments in normal functioning and decrease resistance to disease, according to chiropractors. The chiropractors also believe that vertebral or spinal dysfunction can affect important body functions through affecting the nervous systems and the skeletal imbalance via joint or articular dysfunction.
This holistic approach to health care by this chiropractor emphasizes the patient’s overall well-being and health. Betcher Chiropractic understands that many factors can impact one’s health, including diet, exercise, rest, environment, genetics, and other personal factors. Betcher Chiropractic provides natural, drugless, nonsurgical health treatments, relying on the bodies inherent recuperative functions.
Competitive Edge
Betcher Chiropractic focuses on each patient according to the holistic philosophy of individualism, holistic medicine. Most wellness issues are affected by multiple systems that work together. It is important to treat them accordingly. Success is achieved by addressing and managing the problems that prompted the patient to visit the doctor.
1.1 Objectives
To create a facility for health care that meets or exceeds the patient’s expectations. As a feedback mechanism, patient surveys will be used to track this.
To increase the client base by at most 25% each year.
To set up a business which can survive off its own cash within 20 months of operation.
To establish a solid referral and repeat client base.
1.2 Mission
Betcher Chiropractic is a chiropractor whose mission it is to maintain and attract clients. They offer the best individualized, professional care and promote the well-being and quality of life for all patients.
1.3 Keys to Success
1. Patients with physical limitations may find it difficult to get around and there is ample parking.
2. Environment: Provide a relaxed and professional environment.
3. Convenience: offering patients extended business hours.
4. Reputation: establishing an excellent reputation within the community.
