Rock climbing has become mainstream in recent years. Rock climbing is becoming more popular every year. Igneous Rock Gym will capitalize on this rapid growth to become the only climbing gym Igneous.
According to census.gov, the greater Igneous metropolitan area has a population in excess of 350,000 people. People in nearly all demographics can and do climb; therefore, it is realistic to use this figure as a starting point for the potential climbing customer market. Indoor climbing will appeal to the broadest possible audience to ensure Igneous Rock Gym’s success. Here are some ways to do this:
- With properly trained staff, creating a safe environment.
- Facilitating the fitness group.
- Encouraging and providing instruction to new climbers.
- It is essential to ensure that your ‘#8216’fun factor is high for word of mouth marketing.
More and more Americans are looking to pay for experiences rather than just products. Igneous Rock Gym wants to give each customer an experience that will inspire them to keep coming back.
Igneous Rock Gym will operate as a Limited Liability Company. All start-up funding will come from the owners Micah Quartz & Cole Granite. Quartz and Granite provide unique skills for the company. They have over ten year experience in the building industry and are experts in design and construction.
Climbing machines have high initial costs but are very affordable once they are established. Igneous Rock Gym will make strong profits its first year of operation because of these high margins. The company will make just over $250,000 in sales the first year, and it will have a high net profit to sales ratio. Profits are expected increase over the next two fiscal year. These projections are based on a modest annual growth in sales. The profits would be even greater if 10% growth was applied to the fitness industry.
1.1 Mission
Igneous Rock Gym’s mission is to provide patrons of all ages a fun, safe environment in which to exercise, socialize, and gain new climbing skills. Because they are focused on these basic qualities, friendly and knowledgeable staff can create an environment that welcomes both the novice climber as well as the more experienced climber.
1.2 Objectives
Igneous Rock Gym aims to achieve three goals:
- The first twelve months saw sales exceeding $250,000.
- Sales growth of at least 8% in the second and third years of operation.
- Become the primary center for indoor climbing in the greater Igneous metropolitan area.
1.3 Keys to Success
Four key factors are essential for the success of any climbing gym:
- Friendly, happy staff that creates an inclusive environment.
- Skilled route setters who take pride on their creations.
- Positive word of mouth.
- Ability to draw in groups