Male Gear Wear (Gear Wear), is an online retailer for men’s aerobic sports. It is located in Ashland Oregon. Gear Wear offers the largest selection in town as well as arguably the best on the Internet/mailorder.
Gear Wear will quickly expand its market share through offering the most comprehensive selection and knowledgeable support personnel.
Ashland was selected for its active, diverse culture. It is not uncommon for people to make a job sacrifices in exchange for quality of life gains, and the active, outdoor lifestyle is the majority in Ashland. Gear Wear is an Oregon-based L.L.C. Stan Gearboy is the main owner.
Keys to Success
Gear Wear has identified three keys to success that they believe will be instrumental in reaching sustainable profitable. The first key to success is the need for customers to be satisfied with the products and services they receive. This requires a wide selection of staff who are knowledgeable. A second key to success is monitoring the competitive environment to ensure differentiation. This is related to the organization’s accounting systems. Gear Wear has recognized the need for strict financial controls.
Competitive Edge
Gear Wear’s competitive advantage lies in the unsurpassed selection and expertise of its sales staff. Gear Wear has the most comprehensive selection of multi-sport items. A variety of aerobic sports is a way of life for many athletes. It is an integral part of their daily lives. They enjoy it and look forward. While it may seem painful when you do them, depending on your intensity, it is overall quite enjoyable. This is one reason why they choose to participate in so many. While some sports are only available during the season, it is impossible to get enough of all of them.
Management
Stan Gearboy, an industry veteran in the outdoor sports industry, is leading Gear Wear. Stan was involved in two different sports while in undergraduate school. This was his first exposure to aerobically challenging sports.
Following his degree, Stan went to work for R.E.I., a successful outdoor retailer (both brick and mortar as well as mail order). Stan spent years at R.E.I. Stan learned from the best. Stan was comfortable working in retail, but he knew he needed to learn more if he wanted the opportunity to run a store. Stan pursued his Masters with the ambition of opening his store in the outdoor sector. Stan is the right person for leading Gear Wear to success through his passion, education, as well as experience.
Gear Wear expects to see explosive sales in the second half of this year and an even greater increase in the third. In year two, the net profit margin will be very low and modestly increase in year three. Gear Wear’s net profit margin appears low for a retail business. However, Gear Wear has enough cash to survive the first few years and build a solid foundation, with loyal customers.
1.1 Objectives
- You can be the leading retailer of men’s aerobic clothing in Ashland.
- By year three, increase market penetration to 10%
- Within the second year, reach profitability
1.2 Mission
Gear Wear’s goal to be Ashland’ the best men’s sport clothing retailer is to achieve this mission. The company will offer fair prices, the finest selection, and knowledgeable staff to assist customers in every way possible. Gear Wear will do everything possible to meet all their customers’ expectations.
1.3 Keys to Success
- Meet the customer’s needs by offering a comprehensive selection and knowledgeable staff.
- You can monitor the competitive landscape to ensure differentiation.
- Employ strict financial controls.