Sports Clothing Retail Shop Business Plan


Sports Clothing Retail Shop Business Plan


Male Gear Wear (Gear Wear), is an online retailer for men’s aerobic sports. It is located in Ashland Oregon. Gear Wear offers the largest selection in town as well as arguably the best on the Internet/mailorder.

Gear Wear will quickly expand its market share through offering the most comprehensive selection and knowledgeable support personnel.

Ashland was selected for its active, diverse culture. It is not uncommon for people to make a job sacrifices in exchange for quality of life gains, and the active, outdoor lifestyle is the majority in Ashland. Gear Wear is an Oregon-based L.L.C. Stan Gearboy is the main owner.

Keys to Success

Gear Wear has identified three keys to success that they believe will be instrumental in reaching sustainable profitable. The first key to success is the need for customers to be satisfied with the products and services they receive. This requires a wide selection of staff who are knowledgeable. A second key to success is monitoring the competitive environment to ensure differentiation. This is related to the organization’s accounting systems. Gear Wear has recognized the need for strict financial controls.

Competitive Edge

Gear Wear’s competitive advantage lies in the unsurpassed selection and expertise of its sales staff. Gear Wear has the most comprehensive selection of multi-sport items. A variety of aerobic sports is a way of life for many athletes. It is an integral part of their daily lives. They enjoy it and look forward. While it may seem painful when you do them, depending on your intensity, it is overall quite enjoyable. This is one reason why they choose to participate in so many. While some sports are only available during the season, it is impossible to get enough of all of them.

Management

Stan Gearboy, an industry veteran in the outdoor sports industry, is leading Gear Wear. Stan was involved in two different sports while in undergraduate school. This was his first exposure to aerobically challenging sports.

Following his degree, Stan went to work for R.E.I., a successful outdoor retailer (both brick and mortar as well as mail order). Stan spent years at R.E.I. Stan learned from the best. Stan was comfortable working in retail, but he knew he needed to learn more if he wanted the opportunity to run a store. Stan pursued his Masters with the ambition of opening his store in the outdoor sector. Stan is the right person for leading Gear Wear to success through his passion, education, as well as experience.

Gear Wear expects to see explosive sales in the second half of this year and an even greater increase in the third. In year two, the net profit margin will be very low and modestly increase in year three. Gear Wear’s net profit margin appears low for a retail business. However, Gear Wear has enough cash to survive the first few years and build a solid foundation, with loyal customers.

1.1 Objectives

  • You can be the leading retailer of men’s aerobic clothing in Ashland.
  • By year three, increase market penetration to 10%
  • Within the second year, reach profitability

1.2 Mission

Gear Wear’s goal to be Ashland&#8217 the best men’s sport clothing retailer is to achieve this mission. The company will offer fair prices, the finest selection, and knowledgeable staff to assist customers in every way possible. Gear Wear will do everything possible to meet all their customers’ expectations.

1.3 Keys to Success

  • Meet the customer’s needs by offering a comprehensive selection and knowledgeable staff.
  • You can monitor the competitive landscape to ensure differentiation.
  • Employ strict financial controls.


Womens Clothing Boutique Business Plan


Womens Clothing Boutique Business Plan


Opportunity

Problem

There is a need for a fashion boutique that caters to the busy female professional woman who lives in Los Angeles with a household income over $250K. She loves boutique fashions and is looking for a place to shop for services that fit her busy lifestyle. She has money to spend and a job where it is impossible to look good without being successful.

Solution

De Kliek provides services such as Style Assessments (alterations), personal shopping and special ordering to customers by appointment or during store hours.

Market

Research shows that women are busy, often have little time and don’t know what to buy and they need assistance in choosing clothes. With over 61 million U.S. women between the ages of 25-54 spending over $34 billion in apparel each year, there are sure to be some mistakes made in clothing choices.

Competition


Direct Competition

  • Fish
  • Fred Segal
  • Girl and her dog
  • Margaret O’Leary
  • Dress
  • Rabat
  • Riki
  • Susan of Burlingame
  • Grocery Store


Direct Competition:

  • Abigail Morgan
  • Ambiance
  • eLuxury.com
  • Her
  • The Designer’s club
  • Yoya Boutique
  • Other LA Boutique Retailers

Why Us

De Kliek provides unique services, including style assessments, alterations as well as personal shopping. Special ordering can be made for customers by appointment or during store hours. Customers can have style consultations with stylists who are professionals in the industry. The boutique’s unique style assessment and emphasis on education in helping women create their own styles will make it stand out.

Expectations

Forecast

  • Start-up costs include inventory for the first month, and are estimated at $117K. Finance including working capital includes the owner’s $40K, family members $45K, an SBA loan for $90K and a family investor $45K.
  • The annual gross sales are expected to increase from $650K+ the first year to more than $1M by year 3, with 10% coming from customer special orders. These forecasts represent three quarters of average sales for Los Angeles boutiques. Net profits are expected in the range of 6% to 2007, with a maximum of 5% being reinvested for growth initiatives.

Financial Highlights Year-by-Year

Financing Required

We will need 175000 in order to begin. The owner will lend 45000, the investor will give it 15,000 and there will be a SBA loan of 90,000. The investor will get the loan, and the owner will return it in year 4.


Maternity Clothing Business Plan


Maternity Clothing Business Plan


Malone&#8217, a start up company, is a boutique retailer of maternity, child and accessory clothing. Malone’s Maternity will provide a wide selection of high-end products for its customers. The business has been formed as an Ohio corporation by Sandy Malone. By offering a nice selection of upper-end merchandise with benchmarked customer service, Malone’s Maternity will quickly gain market share.

The Market

Malone’s Maternity has identified two distinct market segments to target. The first segment is the actual parents, those that are buying the products for themselves or for their spouses. This segment has 135,457 potential customers and is growing at a remarkable 9% annually rate. The second group includes friends who buy gifts and other people who do so. This market segment has a 8% annual growth rate with 299,454 potential customers.

The Concept

Imagine this. It is like walking into an elegant boutique on Fifth Avenue. Wait, these clothes aren’t for the most upscale models. They are for expecting mothers and their babies/kids. While this may seem a bit unusual, it is truly needed. It is important for fashion-conscious women to find upscale boutiques where they can purchase chic clothes for themselves, as well as stylish clothes for their toddlers. Although there is a boutique in the Cleveland Metropolitan Area that sells clothing at a similar price, it does not feel like an exclusive boutique. Malone’s Maternity will prosper by selling upscale products for upscale clients.

Management

Sandy Malone, founder of Malone&#8217’s Maternity. Sandy holds a bachelor’s degree in Sociology. Sandy was a graduate of Sociology and began working for Saks Fifth Avenue. Sandy was one the major buyers of the entire chain for four years, which gave her unique insight in the retail industry. Sandy spent many years in this position and gained valuable experience. Sandy gained the necessary experience and had three children. Sandy was acutely aware of the limited high-end offerings in Cleveland for expectant mothers and small children. With this insight, industry experience, and important skill sets, Sandy will lead Malone’s Maternity to become the premier boutique in the area. Malone&#8217’s Maternity is expected to achieve strong sales in the second and third years, as well as a moderate net profit.

1.1 Objectives

  • To create a maternity clothes and accessory boutique.
  • Gain market share quickly by addressing the high-end price points of infant and maternity clothing.
  • To become profitable within two years.

1.2 Mission

Malone’s Maternity aims to be the top maternity boutique for upscale expectant mothers and their children. The boutique will offer the most current fashions and customer service at its best.

1.3 Keys for Success

  • We offer the best maternity clothes and accessories for both mothers and their children.
  • Pamper the customers
  • Establish a financial control system for your business.


Kid’s Clothing Store Business Plan


Kid


Popular culture does not have to be local anymore. Cable television, syndicated radio stations, and the Internet have made it possible for a New York fashion statement to be available in a small Midwestern town within days. The rapidity of our telecommunication system has raised young customers&#8217s expectations and increased their demand for products that express their cultural identity.

This clothing store business plan describes how SmokeJumpers offers young customers youth-oriented merchandise and clothing that is popular in large urban centers but not available locally.

The target customer is Generation Y, aged 11-18. This generation listens to alternative music and takes part in youth sports such as skateboarding and snowboarding. It also looks for alternative clothing trends in large cities for inspiration. SmokeJumpers will provide the distinctive clothing, shoes and products that are just ahead of the fashion curve.

Mission

SmokeJumpers’ mission it to offer youth-oriented fashion and products for its target customers.

Keys to Success

  • Accessible store, where you can always find the new thing you are looking for.
  • A strong vendor relationship will enable you to ship your orders quickly.
  • Effective advertising strategies to reach our target customer base are essential.
  • Design a store image that is both trendy and attractive for our customers.


Surf Clothing and Sportswear Business Plan


Surf Clothing and Sportswear Business Plan


Hang Toes Surfing will become a major player in America’s activewear and surf wear industry. Hang Toes Surfing is a group of surfers and designers who create quality products for skateboarding, surfing and other active lifestyles. Hang Toes Surfing hopes to become an apparel and logo brand and gain market penetration.

Hang Toes Surfing, a Florida-based corporation, has its products made in South America. Because Florida is the United States’ Hispanic South American Blend Capital, Hang Toes Surfing was strategically selected to provide credible product feedback.


Products

Hang Toes Surfing is currently offering active-wear clothing and surfing lines. These will soon be available in the United States.


Market

Hang Toes Surfing has the capability to supply high-quality activewear from their South American producer. The clothing lines can be broken down into five segments: surfing, recreational, fitness, speed (cycling), leisure, and extreme skaters.


Management Team

The company’s management team is made up of people who are passionate about sports and design products that fit their active lifestyles. Hang Toes Surfing’s President is also the President of the South American company. He has 25 years experience surfing and is dedicated to the sport and its competitions. His love for surfing was passed to his kids, who also participate at surfing competitions. The Vice President of the United States and CEO was inspired by their support for skateboarding and ice hockey.

Hang Toes Surfing is an exciting business that will leverage their individual sports passions for the greater good of the company as well as for all sports-active people and their lifestyles.

In year one, sales are expected at $765,000 Hang Toes Surfing expects to generate strong profits by year three.

Objectives

  • Top-quality activewear for specialty surfing shops
  • Develop and manufacture new products and create brand awareness
  • Expand and develop a sales team throughout the United States
  • Our first year of business saw us reach sales of $700,000. We also reached sales in excess of $50,000 each month.
  • Sponsor local community sporting events
  • Develop products that sell to buyers.
  • Develop a solid e-commerce market and to maximize our profit margin

Mission

Hang Toes Surfing caters to the needs of after-market customers. Based on the many specialty stores that are being opened in the United States, we believe this market is important.

Hang Toes Surfing will be able to adapt their product line for a variety of recreation activities, including sports, leisure, and casual lifestyles. Our mission is to:

  • Our product lines should be the best sellers in order to compete with other companies like Reef, Quicksilver/Roxy and Billabong.
  • For specialty stores, we can draw customers in by our surf industry experience

Keys to Success

  1. Seek out feedback from our customers (kids, teens and young adults) to develop a successful clothing line that meets their needs and tastes
  2. Create a niche market to sell our unique apparel (bags/beanie/hats, and surf boards).
  3. Sell online to maximize profits
  4. Monitor and schedule production to keep overhead costs low
  5. A successful marketing campaign is necessary to inform existing clients and the public about the new image.
  6. Marketing can help build brand equity and image.


Clothing E-Commerce Site Business Plan


Clothing E-Commerce Site Business Plan


Opportunity

Problem

Outdoor activities are enjoyed by women just as much as they do by men. They can hunt, hike, fish and so on. Why should men be denied all the joy? Women don’t like ugly clothes, corsets and tools that rely on men’s strength. Women are equal to their male counterparts. They do not need be identical to men.

Solution

Liquid Culture offers women&#8217s outdoor clothing that is both functionally designed and beautifully made online. Larry Wilson and Maggie Granger are co-owners and operators of Liquid Culture. This operation will reduce inventory costs by having Magic Clothing Company handle manufacturing and shipping. Liquid Culture will handle the order and take payment online. Magic Clothing Company will take the order, fill it and ship it. Liquid Culture will be focusing on the design and marketing its products.

Market

Women’s outdoor wear is now a $1.2 billion market. Online shopping has made it easy to find a variety of outdoor wear for women. But, there is no online store that only sells women’s apparel. Yet.

Social media can amplify word of mouth, especially when it comes to outdoor fashion or women’s health and fitness.

Our messaging will focus on the eliminating the compromises others make and stepping up to the distinctive style of Liquid Culture. Of course, social media will play an important role in marketing our website to customers.

Competition

  • These are the major online outdoor brands for women, such as Columbia, Patagonia or LLBean.
  • Amazon.com and major online retailers of generalized apparel offer outdoor clothing for women.
  • We have also a women-specific competition, titlenine.com.

Why Us

Liquid Culture’s mission is provide clothing that can be used to energize any outdoor activity. Liquid Culture provides comfortable, durable clothing that is both stylish and practical.

Expectations

Forecast

Liquid Culture’s Year 1 line consists of the best fabric, designs and styling on the market. Larry Wilson and Maggie Granger, co-owners of Liquid Culture, have fifteen years of experience between them in the outdoor garment industry. Maggie has been a Senior Clothing Designer for Manic Woman Clothing over the past seven year. Larry has been South Face’s website administrator for eight years.

Our projections here indicate we are generating unrealistically high cash balances. For now, we will leave this out. But we know that the actual results will come using much higher expenses than what is projected here. It will happen, we know that. We therefore leave the estimated costs as-is and create a substantial cushion for more realistic expenses.

Financial Highlights Year-by-Year

Need to Finance

$460K funding includes $260K starting at $130K each, plus a $200K loan.

We estimate $58.5K startup expenses and $401.5K cash reserve to support deficit spending over the first few weeks.


Family Clothing Business Plan


Family Clothing Business Plan


ReHabiliments was founded in Sandybar Harbour, as a Limited Liability Corporation. The company sells trendy apparel and clothing, including active wear, casual, active, head gear and work-out gear. ReHabiliments sells its product line under the name ‘#8220: ReHab Your Wardrobe, &#8211, ReHab Your World. The company commits a portion to programs that transform lives and end the exploitation and scavenging of children who are forced into marginal economic activities on the streets, drug trafficking and criminal activities.

L. Owerd Emlynes created &#8220 ReHabiliments’. While managing musical performance group, Mr. Emlynes developed the idea of promoting the group and increasing revenue by selling tee shirts and sweat shirts bearing the group’s name, logo, and slogan – “There is Strength in Harmony.”

After having purchased $500 worth of clothing (e.g. sweat shirts and tee-shirts), Mr. Emlynes had his apparel designed and silk-screened. Then, he negotiated with two Sandybar Harbour clothing stores to be the sole seller. Both stores sold out in less than a week.

Mr. Emlynes had the idea to take the marketing strategy of the music group one step further by developing a whole clothing line around the concept ‘#8220’ harmony. After some negotiations with the group it was agreed that Mr. Emlynes would own the clothing line ‘#8220’ReHabiliments and the company (e.g. ReHabiliments).

The underlying foundation of ReHabiliments, and its clothing line is based upon the principle of harmony – harmony of thought, harmony of purpose, and harmony in humility. When people are one mind, they can support their purpose and be accepted despite their shortcomings. The purchase of “ReHabiliments” is a conscious decision by consumers to become an integral part in a community that works for the greater good.

Recently, Mr. Emlynes explored the potential of the “ReHabiliments” concept. He has expanded the line to include a variety apparel. Based on personal marketing efforts, out-of-pocket money, and personal marketing, he has sold more than $6,000 in products at various venues, including the New York City Jacob Javits Convention Center and the Atlanta ‘Black Expo’ in Atlanta, GA.

We are seeking funding to expand ReHabiliments’ operations, establish a reputable storefront, and to further develop the business, business infrastructure, internal systems, product and service development, and extensive marketing and geographic positioning. Based upon conservative market growth projections, once start-up funding is secured, the company expects to generate very healthy sales revenues in Fiscal Years 1, 2 and 3.

1.1 Mission

ReHabiliments, (ReHabiliments) is a clothing and apparel business with principal offices located in Sandybar Harbour. The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life. ReHabiliments refers to its product line as “ReHab Your Wardrobe-ReHab Your World”, and pledges to support programs that improve the lives of those less fortunate.

The company’s first responsibility lies with the women, children, and men who use its products. ReHabiliments understands the importance of customer satisfaction. It strives for the highest quality customer services and the finest products. ReHabiliments is committed to the success of its employees and community. It will ensure that its operations are prudent to provide adequate funding and resources to meet future business goals. The company promotes a spirit of sharing and caring, where people eagerly contribute their time, knowledge, and experience towards a successful community.

ReHabiliments is a socially responsible business that contributes to the protection of the natural environment around the world, as well as contributing to economic growth and corporate citizenship on a local, regional and global level.

1.2 Objectives

ReHabiliments&#8217, management recognizes the importance of setting clear goals for the company that will help management determine whether or not they are achieving their corporate objectives. ReHabiliments’s chances of achieving those goals depend on the management’s ability track progress and measure results. Management has set the following corporate goals to ensure the achievement of company goals:

  • Securing start-up funding and subsequent funding through a combination of investment and debt strategies.
  • To expand the company’s clothing line and to capture 10% of the urban apparel market, we will be implementing marketing and sales activities.
  • Based upon market growth projections. Generating very healthy sales results in Years 1, 2 & 3.
  • Reinvesting corporate profits for market share growth in the international apparel industry.

1.3 Keys for Success

ReHabiliments believes that the idea behind keys to success rests on the need for focus. For a company to become a global leader it must show extraordinary competence and be able to see the future. ReHabiliments’ success can be ensured by its management who make the corporate vision the key to its success.

The management of the company will ensure its success.

  • Be the industry leader in branded urban apparel.
  • Create a brand that is as American as Wrangler and Levis.
  • Clothing for sizes between toddler and 5XL.
  • Establish and agree to &#8220best practices#8221 in all significant business processes. This includes ethical production (no child labor) through extensive training programs and tools, measurement, and sophisticated self evaluation reporting systems.
  • Through problem and opportunity awareness, evaluation of goals and results, routines, and communication that reinforce customer relationships, you can create, nurture, or enhance customer relationships.

Lingerie Retail Clothing Store Business Plan


Lingerie Retail Clothing Store Business Plan



Introduction

This plan describes the financial and promotional strategies of Bravo intimates, which will be located downtown Royal Oak, Michigan. This exciting venture will bring an intimate apparel shop for women to the metro area. The second year will include products for mastectomy. No major mastectomy store is available in the metro to serve this customer. Bravo Intimates can be expected to gain the highest market share by supporting local women’s clubs and organizations. This will allow Bravo Intimates to link events with in-store promotions. Our ultimate goal to be Michigan’s best swimwear and intimate apparel shop is to fit every customer in the most flattering bra or swimsuit.

A portion of our profits will go to a fund that we use to purchase our own building. This is tentatively planned for year four.


The Company

Bra~vo has a very strong, experienced and professional management team, with over 35 years of combined experience. Every member is a specialist in their field, and we can cover all aspects of the company.

Rebecca Autumn will become: Owner/Operator, with 55% ownership. They will be responsible to buy, customer sales and fit-outs.

Lucille winters (Co-owner) will be: Part-owner with 26% equity and will act merchandising consulting, employee training, sales and part-time.

Deborah Summers will be: Co-owner with 19% ownership and will act as Operation Manager responsible for payable and receivables, inventory control, in store promotions, billing and sales.

The store is located in Royal Oak, Michigan’s downtown Shopping District. South Washington street is the most upscale street in town. The space is 2,000 (10 x 200) square feet.


The Products

Only brands we believe meet our quality and fit requirements will be sold in our shop. We will be introducing new brands to our customers.

Bravo will stock quality American and European products such as Rigby & Peller and Prima Donna. Our specialty is bra fitting for full-figured women. Bras and intimate apparel will comprise the bulk of our merchandise. Next, swimwear, nightwear/At home-wear, and accessories will be included.

As Bra~vo achieves its sales and profitability goals, upon our first year anniversary, we will expand in the following categories; bra/intimate apparel, swimwear and accessories, nightwear and at home-wear, and hosiery.


The Market

During the last three years the total women’s intimate apparel, or innerwear, market grew by 10%, to $11.8 billion. All product categories saw strong growth during this time, with the most notable growth being Bras (17%) or Bottoms (12%) For the past eight years, consumer awareness has increased about the importance of bra fitting. Over the last five-years, there have been double-digit sales growth in many independent stores. This is due to two reasons. The clothing industry has featured more skin-exposing fashions that need speciality foundation garments. Fashion column writers have also stressed the importance bra fitting and referred to the speciality shops in the area.

Bravo Intimates was able to capture $304 million from the $10,702m market. This is in addition to $341 million of $11,797 millions that Bravo Intimates had accumulated over the past two years. Direct mail merchants have dominated the market with a 914 million share last year. Internet sales were the main reason for this rise.

We have estimated that the Royal Oak area has 94,201 potential customers. Knowing the missed opportunities of competitors, this strongly suggests that there is still a market for prospective customers. This is why we believe there is a market niche for an intimate apparel shop that can cater to the needs and wants of all Tri-county ladies.


Projections Financial

Bra~vo Intimates’ financial goals are the following:

  • To achieve a net margin of 15% or more in the third year.
  • To earn a net profit over $100,000 the second year, and $41,000 the third.

These figures are possible because we have start-up needs of approximately $196,000. This includes $80,000 in initial stock.

We will work with National City Bank Royal Oak to obtain a five year loan. This will allow us to make the first-year’s payments as flexible as we can.

1.1 Objectives

  • To create a point of destination shop for premier lingerie, swimwear and personalized fitting service.

  • To attain the largest market share possible in the region for speciality garments foundation clothes.

  • To be active in supporting women’s and community organizations, connecting events to in-store promotions.

  • To achieve a net profit margin of over 7% the second year of operation and 15% the third.

  • For the second and third years, to achieve a net profit exceeding $41,000 and over $100,000 respectively.

1.2 Mission

To be Michigan’s best intimate apparel and swimwear shop, fitting every customer in a trendy bra or swimsuit, giving her exceptional support and shaping, thus enhancing her entire figure!

1.3 Keys of Success

To succeed in the intimate apparel business we know we must:

  • We carry a wide range of foundations in quality brands, in different sizes, styles, colors and colors.

  • Carry fashion and basic brands that are a point of difference from our competitors.

  • Assist customers in fitting and building a wardrobe for all fashion needs.

  • Continuously monitor our sales and adjust inventories accordingly.

  • Customer service excellence in a positive environment for body image.

  • Advertise in areas where our potential customers are likely to learn about us.

  • Keep updated about the latest technology and brand news.

  • Consider a variety price points because women come from all walks of life.

Maternity Clothing Online Business Plan


Maternity Clothing Online Business Plan


ExpectingU.com, a brand new online business, offers fun, comfortable and easy-accessible collegiate maternitywear via an eBay store and our own website.

Mary Lenton, Mary’s owner, has over ten years of experience in high-level sales, channel marketing, business management and business management. Because she believes in the product, Mary Lenton will finance the business with her own personal capital. ExpectingU.com was actually founded by her after she searched for the product herself while pregnant. Over 500 expecting mothers have conducted market research and found that these products are highly sought-after. ExpectingU.com has received ad space commitments for several online expecting websites, as well as dozens of leads to direct sales and public relations.

Our target market is made up of both women in their early stages who are sports fans or spouses to those who are.

ExpectingU.com’s sales projections for the first fiscal year are projected at $1,094,635 in the first year. Net profit is projected at $343 5,517.

On products purchased directly through our website, we expect a gross margin of approximately 71.5% and 67.2% for items purchased through our eBay store. This is a substantial increase in gross margin than the Industry-standard gross margin for maternity clothing. Our product’s simple design allows for outsourced manufacturing that is both cost-effective and efficient. We can also charge premium prices because of our unique concept.

We will spend $48,000 on eBay fees in the first 12 months (roughly $1.30/item sold), but this amount will more than compensate for marketing costs and the cost of maintaining our site. The popularity and brand success of eBay, combined with its built-in tools for new merchants, will help us to build a solid customer base for our new product.

1.1 Objectives

  1. You can create a unique maternity product and have them available in 75% Division 1 football schools’#8217s collegiate logos by year one.
  2. In year one, generate retail sales exceeding $1,000,000 on both our website and our eBay store.
  3. Maintain a gross profit margin of more than 65%
  4. To reach 100 positive feedback comments from eBay customers within a year.

1.2 Mission

To provide fun, comfortable and readily accessible maternity collegiate apparel for women who wish to support their favorite college teams, even while they are pregnant.

1.3 Keys To Success

  1. ExpectingU.com will launch a new line of maternity shirts featuring the logo and/or mascot from NCAA Division I football teams. These products are currently in demand today but do not exist in mainstream commerce.
  2. ExpectingU.com will fulfill the demand for maternity collegiate shirt by maintaining an inventory level that allows for immediate shipping.
  3. ExpectingU.com is going to run a targeted advertising campaign to raise awareness of the website’s products.


Clothing Manufacturer Business Plan


Clothing Manufacturer Business Plan


Opportunity

Problem

New Look plans to strengthen its position as a retail men&#8217s clothing business and become a manufacturer of upscale clothing for men aged between 20- 40. New Look is responsible for the development of the clothing line and supports it with promotional campaigns and advertising. The company plans to strengthen its partnership with retailers by developing brand awareness. New Look wants to market their line as an alternative and unique to existing clothing lines. They also plan to distinguish themselves through high brand awareness, marketing strategies and exclusiveness.

The New Look collection is synonymous with elegant, sophisticated, fashionable, and luxurious clothing. The company’s marketing plan is varied and includes a variety advertising communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include jewelry, perfume, eyewear, watches and cologne/perfume.

Solution

New Look is responsible for developing the clothing range and supporting it with advertising campaigns and promotions. The company plans to strengthen its partnership with retailers by developing brand awareness

Market

Our customers are males between the ages of 20 and 40 with a disposable household income. There are no color restrictions within this group and customers come from many backgrounds. The New Look customer is a versatile man who can fit into any environment and is willing to pay a high price for quality clothing.

Concurrence

Companies are reorganizing to make them more efficient and to adopt new technologies. This industry has seen consolidation in the last few years. Larger companies have more market share and can cut costs. In the apparel industry, companies can operate as retailers or manufacturers (wholesalers) or both. Gap, Inc., a vertical retail company, manufactures its own clothing and accessories and markets them. VG Corporation is a producer and sells only to retail channels. Tommy Hilfiger is a company that does both: it sells its products both to retailers and consumers (through outlets).

Why Us?

We offer an alternative to the existing clothing lines. Our lines are unique, so your coworkers and other fashion-conscious friends won’t be able to buy the same thing. We are also highly aware of trends and brands, you will be the envy of all your friends because you found us first.

Expectations

Forecast

The company’s goal was to grow its retail business into online sales, using its own branding. It will be available for sale by the end the period in other retail outlets as well as online.

Financial Highlights by Year

Financing is Required

We want to expand our design portfolio so that our owner can invest $65,000. We are also looking for a $115,000 loan to fund our business. Both will be repaid within the second year. We have a strong customer base and established relationships.