Cafe Bistro Coffeehouse Business Plan


Cafe Bistro Coffeehouse Business Plan


Opportunity

Problem

Sweet Auborn District is in Atlanta Georgia and needs a cafe to provide food for residents and employees. The area is rapidly growing in population, and many places that offer food are full. The cafe that was serving the function, Cafe Apres/Diem moved out of the area leaving a opening.

Solution

The Watertower is an Atlanta full-service cafe/restaurant. It’s located in Atlanta’s Sweet Auburn District. The restaurant features a full menu of moderately priced “comfort” food influenced by African and French cooking traditions, but based upon time honored recipes from around the world. The Watertower’s cafe section features a coffeehouse, magazines, and a space for live performers.

Market

The US’s full-service restaurant and casual dining market is worth $100+ billion. Annual revenue increases exceed 5% annually. It is becoming more popular to eat out. One of the most common reasons cited by restauranteurs and industry associations is that women have joined the workforce in record numbers. The fact is that the dollar spent on food outside of home increased by nearly 20% between 1955 and 1995, which coincides with the increase in women joining the workforce. Two income earners per household means that neither one of them may have the time or ability to cook. The number of people who prefer to eat out rather than cooking has increased since the 1950s.

Competition

The competition’s general structure is a 70-150 seat restaurant with outside seating. The menu prices for entree’s range from $7.00 to over $25.00. All nearby establishments provide beer and wines at a minimum. Most of the establishments also offer liquor-spirits.

Why Us

The Watertower provides affordable and accessible high-quality food, coffee-based products and entertainment for thousands of residents and visitors to hotels within a five mile radius. In time, The Watertower will establish itself as a “destination” of choice to the many residents of the greater Atlanta metropolitan area, as well as numerous out-of-town visitors.

Expectations

Forecast

We expect income to approach $2.1 million for calendar for the first year in business. By the end of the third, it should rise to $2.57million.

Financial Highlights by Year

Financing Needed

We will start with getting $214,000 dollars to get going. That is $124,000 from investor 1 and $64,000 from investor 2. We will also be getting a $30,000 loan. The loan and investment will be paid back in three years.


Coffeehouse Business Plan


Coffeehouse Business Plan


Opportunity

Problem

Millions of Americans make the daily habit of stopping for espresso-based coffee drinks every day. People are willing to pay $3-$5 for their mocha latte, cappuccino, or vanilla blended coffee drink that they would never have imagined a few years ago.

The specialty-coffee industry is expanding at a steady pace. There hasn’t been a single year in the past 20 years when specialty coffee sales have not increased, despite recessions and wars. Many years, the growth has been double digits. Despite the fact that no coffeehouse chain has failed in this period, there are many casualties in other industries.

Solution

A niche exists that has yet to be filled for a high-volume, upscale, quality-driven coffeehouse with a warm, inviting atmosphere. Dark Roast Java fulfills this need and fills the niche. We offer high-quality products in an upscale environment. Pleasantville’s prominent location means that there is a wide customer base. This will ensure that business continues to grow in any season and every day.

Market

The specialty coffee industry has been resilient to economic downturns. Many businesses, in many different categories, are experiencing low sales, negative balances and even bankruptcy. However, coffee chains are continuing to grow.

It’s clear that America’s love for good coffee continues during good times and bad.

Pleasantville is the Perfect Launch Market

We maximize our success potential by launching Dark Roast Java on the Pleasantville Market.

  • The high-affluent local population
  • You can go on a year-round trip to tourist attractions
  • Ever-evolving upscale student population
  • Excellent auto and pedestrian traffic by our location
  • Low media costs
  • High number of local special events
  • Prime site location

Dark Roast Java is situated in Pleasantville, in one of the best areas for a coffeehouse. It’s right next to the Egyptian Theatre, and only steps from the busiest intersection.

Dark Roast Java Coffee offers all the ingredients for immediate success.

Competiton

Howard Schultz purchased Starbucks in 1982, and the Starbucks chain was established. Starbucks used to sell whole bean coffee before Schultz transformed the company.

Coffeehouses in America have existed since the 1600’s, and the coffeehouse concept is more than 400 years old. American coffeehouses are largely independent businesses that have operated since the 1970s.

Why Us?

We aim to be the best coffeehouse in Pleasantville for tourists, local business workers, students and tourists. We plan to build coffeehouses that are profitable quickly and offer attractive rates of return (20% annually or more) for our investors.

We are also committed to contributing to the well-being of the local community through charitable and civic activities. When possible, we will support farmers who grow coffee by supporting them with Fair Trade, Sustainable Production, and Organic products.

Dark Roast Java awards its business as often as possible to local suppliers, keeping it in the community or the state at minimum.

Expectations

Forecast

Pleasantville’s Dark Roast Java idea is anticipated to be well received by the company. It expects revenues to reach $750,000+ in its first fiscal year, rising up to over $1,000,000+ in year 3. In year 4, investors will start receiving dividends.

Financial Highlights for the Year

Financing Required

To get us started, we will need investors to invest $250,000