Computer Laser Accessories Business Plan


Computer Laser Accessories Business Plan


Brilliant Points, Inc. (or the Company), is a software- and services company that employs unique software designs and configurations in order to transfer information between users and computers using innovative applications of laser, optical, or video technologies. The Company currently holds a U.S. patent for optical control of computers. computer-based presentations) has been applied for and received one U.S. patent. Patents from abroad have been also applied for and are currently pending.

The Company’s mission, according to its website, is to discover and create intellectual property, protect intellectual property through international Patent Applications, aggressively defend patents against infringement, and then enter into licensing agreements for optical, laser and video components manufacturers and vendors. Multiple products have been developed by the Company that turn its intellectual property into revenues. These products can be immediately used in home, corporate and educational settings as well as gaming and government environments.

Brilliant Points is a new player in the computer presentation space. It has innovative and cutting-edge technology that can be used in real life. The Company believes that its technologies are now ready to be used. The Company has the opportunity to secure marketable patentable technologies and then to achieve licensing agreements with current solution providers. This will allow it to expand its product line and offer solutions for common problems.

Brilliant Points created the first patentable technology in the United States, U.S. Pat. #6,275214 &#8211′ Computer Present System and Method With Optic Tracking of WirelessPointer. This software allows full control of computers via standard laser-pointing equipment and drivers, giving the high-end laser pointer device the functionality a keyboard or mouse. This makes presentations easier, opens up new opportunities for gamers and entertainment, and increases the potential for presenters. By combining the functionality of two necessary peripherals, the mouse and the keyboard, into the already useful laser pointer, Brilliant Points allows the presenter or user to focus more on the art of the presentation or application, rather than the technology enabling it. A three-minute demo video is available for download from http://kchansen.home.att.net/.

The computer presentation market is large, and is growing rapidly. Stanford Resources estimates that in 2012, there were approximately 1.4 million worldwide business projectors. Each one is a system to present a conference or board room. It reached 1.4m units and $6billion in revenue. They also forecast this market to approach 4.5 million units and $10 billion in revenue four years from now. Recent announcements by Hewlett-Packard, Dell and others indicating their interest in the market show that PC manufacturers are also interested. InFocus is a large manufacturer of business projectors and has set a goal to achieve 4% attachment rate for its laptop projectors. These devices are also expected to see a boom in the at-home market. InFocus forecasts that its projector system shipments for home entertainment systems could exceed 2.5 million units by next year. For more information, please visit:

http://news.com.com/2100-1040-878277.html

http://media.corporate-ir.net/media_files/NSD/infs/presentations/2002shareholdermeeting/sld032.htm

http://media.corporate-ir.net/media_files/NSD/infs/presentations/2002shareholdermeeting/sld041.htm

Brilliant Points intends to be a major player in the market for presentation system technology. It will do this by aggressively marketing and licensing the technology through the sales of “upgrade” kits (consisting a Webcam, pointer and Company Software) to existing projector owners and the sales/licensing Brilliant Points SDK tool tools that allow other companies to build applications and drivers based on Brilliant Points technology.

The Company will initially concentrate on retrofitting current owners of presentation hardware through ‘#8220’ upgrade kits.

Brilliant Points hopes that Brilliant Points will create the latent demand to get presentation hardware manufacturers to include Brilliant Points software, laser pointers and other hardware to replace the limited functionality of a remote control or other controlling device. Brilliant Points has developed software solutions that can be used to enhance business presentation systems.

This forecast proliferation of computer-based projection systems, coupled with the expected demand for Brilliant Points technology, alone makes a strong case for investment in the Company, but there are other opportunities under development which have as much or more potential but will take more time to develop and realize.

Brilliant Points is currently developing patent pending products that make it possible to (1) securely transmit data through the laser-pointing device (secure pointer technology), (2) use a complex laser emitter head capable of forming distinct colors and/or patterns (complex pointer technology), and/or (3) use stabilization mechanisms in the pointer device to reduce “pointer jitter” during a presentation (stable pointer technology). Brilliant Points’ secure technology allows users confidence in using the technology in multiple devices. Secure pointer tech also offers military personnel new opportunities. It can be used to improve laser target identification devices, or to create undetectable secure optical communications lines that can be detected directly user-touser or indirectly via reflections from walls, clouds, or any other obstacles. Complex pointer tech allows the creation of multi-user interfaces that each user can use their own secure/complex points device. Complex/secure pointer technology allows for presentations that involve audience interaction. Each audience member has a distinct secure/complex pointer from the presenter. It also has applications in the military community. Stabilized pointers allow the average user to navigate the presentation with ease, clicking buttons, selecting menu items, etc. and also reduce distracting hand or finger movements that can cause the pointer to jump around.

Each of these development areas ((1) secure pointers; (2) complex and (3) stabilised pointers) opens up new sales channels for laser pointers industry while simultaneously creating additional revenue streams. These technologies are expected to be of significant interest to laser pointer manufacturers. They will allow a paradigm shift in market from one that is commodity-based to one that is based on products tailored to specific applications and requirements. This will significantly increase profits for both the manufacturers and Brilliant Points. Although the laser pointer market is in decline, this opens up new revenue opportunities for Brilliant Points. Laser pointer manufacturers are large companies with a wide product range. With the help of the Brilliant Points product, the Company could be able increase its licensing revenues by partnering with other companies that offer new products. Management believes that the Brilliant Points presentation product will allow licensees to add functionality to laser pointers. This will help to increase sales and decrease the market for commodity-type laser pointing devices.

Brilliant Points intends to aggressively pursue licensing agreements with large manufacturers who are already in this market, as well as defend its patents against infringement by competitors. The Company will pursue this strategy to reduce costs and generate significant income for its owners.

Because it is a true start-up, Brilliant Points does not have historical financials, and due to the course it is pursuing, it is very difficult to project revenues with certainty.

The Company made some assumptions to show that licensing revenues would be based on licensing only a small portion of the business presentation systems industry. The company is expecting to generate significant revenues in its first year of operations if it can license approximately one-half of the sales forecast for business projectors, and/or the sales of 60,000 “upgrade” kits for existing presentation installation on the market. While the analysis of this plan is based on these projections, “blue-sky” optimistic projections, assuming significant licensing penetration and higher per-unit nets, show potential revenues to the Company in the hundreds of millions per year within five years. Should the anticipated penetration of (1) home entertainment, (2) gaming, (3) military, and (4) pointer manufacturer markets occur, even these highly optimistic estimates may turn out to be low.

Brilliant Points is looking for major capital investment and a line to credit to recruit critical talent, launch aggressive marketing, license sales and licensing of Brilliant Points’ technology. Brilliant Points envisions a five-year investor liquidity event. This will include (1) IPO, (2) Acquisition, or (3) Full Intellectual Property acquisition by one the larger companies in this area.

1.1 Objectives

Initial three months

  • Recruit marketing, sales, and operations directors.
  • Recruit software and hardware development staff.
  • Get office space
  • Software/hardware design and implementation.
  • Enhance your website.
  • Design marketing/sales campaigns.

First six months:

  • For a simple pointer, release-candidate-1 hardware is available. (Multiple dots or colors.
  • Driver software for Win platform(s).
  • Beta-1 LaserBoard(tm) SDK.
  • Preliminary licensing negotiations with manufacturers/resellers
    • Projectors
    • Webcams
    • Here are some tips
    • Computer manufacturers
    • OS
  • Begin advertising campaigns (under the supervision of a marketing director).
  • Increase website for downloading and placing direct orders
  • Shipment of “Upgrade” kits to business projector owners in-place (e.g. boardrooms, conference rooms, lecture circuit)
    • Webcam
    • Simple pointer
    • Simple control application

First Year

  • Multi-button optical pointers can be developed and sold. Options for headset, external keypad, and secure pointer are available.
  • Alpha-1 hardware/software for enhanced pointer. Display head using DLP and other technologies.
  • Negotiating first licensing deals with pointer, projector, and Webcam manufacturers/resellers.
  • Continue R&D investigation of related technology areas.
  • Continue your pursuit of IP protection via trademark, copyright, and patent.
  • Shipping/Licensing simple tiper, simple driver and enhanced driver
  • 10,000 ‘#8220’Upgrade&#8221’ kits were shipped.

Eighteen months:

  • Develop and market secure pointer, with options.
  • Develop a gaming interface SDK
  • Close first licensing deals.
  • Shipped 50k ‘#8220’ Upgrade kits.
  • Cash flow positive

Secondyear

  • Achieve 1.5% licensing penetration of business projector market.
  • Attained 10% penetration of the pointer market licensing
  • 60,000 “Upgrade” kits shipped in year.
  • Preliminary licensing negotiations between gaming device manufacturers.
  • Continue R&D research in related technology fields.
  • Continue to pursue IP protection via trademark, patent, and copyright.
  • Profitable.

Third year:

  • 2.5% license penetration in the market for business projectors
  • At 20% license penetration in the pointer markets
  • 90,000 &#8220/Upgrade&#8221′ kits shipped each year.
  • Continue R&D investigation of related technology areas.
  • Keep pursuing IP protection via patent, trademark, or copyright.

Fourth Year

  • Achieve 4% licensing penetration of business projector market.
  • Achieve 40% licensing penetration of pointer market.
  • Gaming device manufacturers close first licensing agreements
  • 150,000 “

In Year, Upgrade Kits were Shipped

  • Continue R&D investigations in related technology areas.
  • Continue to pursue IP protection via patent, trademark, or copyright.

    • Ongoing:

    • You can explore and obtain additional licenses.
    • To increase licensing penetration in each market area, with a goal to achieve 50% or more each year.
    • Software and hardware should be simple to use, safe and ‘#8220’idiot-resistant.
    • Brilliant Points will be known as a household brand so that people remember Brilliant Points when IP protection ends.
    • Continue R&D research in related technology fields.
    • Continue to pursue IP protection via patent, trademark, or copyright.

    Investment Strategies

    • In the fifth year, go public.
    • Purchased by another company

      • Input device manufacturer/reseller
      • Projector manufacturer/reseller
      • OS manufacturer/reseller
      • Manufacturer of PCs
      • Laser pointer manufacturer/reseller
      • Webcam manufacturer/reseller
    • Exclusive full-rights licenses to specific areas with guaranteed income stream for the entire term of the Patent

    1.2 Mission

    Brilliant Points specializes in information transfer from users to computer systems using innovative applications of laser and optical technologies.

    Our mission is to create and protect new applications in order to improve their quality and integrate them into all aspects human/computer interaction, from corporate boardrooms to the home user to the gaming arena.

    Our applications will provide users with “cool” yet cutting-edge technologies which are simple to use and robust in operation.

    This will be achieved while providing superior quality to customers and excellent customer service. We also aim to create a stimulating work environment that is mentally stimulating for all our employees.

    1.3 Keys To Success

    • Patented technology involving significant and useful enhancements of existing presentation techniques, providing 15-17 years of monopoly environment.
    • Aggressive IP protection through copyright, patent, and legal enforcement
    • To improve visibility for potential buyers or acquirers, we need to develop, market, and penetrate the market quickly.
    • Instead of being the sole-source of hardware/software, licensing technology is better.

    SOHO Computer Consulting Business Plan


    SOHO Computer Consulting Business Plan


    Introduction

    Creative Concepts Computer Design will provide computer and technical consulting to local small businesses as well as home PC users. The company will be focusing on quality, marketing, responsiveness, and customer retention.

    The Company

    Creative Concepts, at first, will be a sole-proprietorship with little outside financing. Creative Concepts, which will be located in Eugene, Oregon, will serve local customers from a studio room within the owner’s home.

    Bram Ekstrand will own Creative Concepts in the beginning. The company could expand and add employees, depending on its growth.

    The Market

    Market research indicates that additional businesses could fill a niche in the market. Due to the extraordinary pace of technological innovation in the computing industry, there is a constant demand for businesses that are skilled at updating and advising customers regarding computer-related issues. Most of our business revenue comes from PC owners at home. These jobs will typically consist of minor upgrades services and advising. Business Week projects that the computing industry will grow at a rate in excess of 12%, and that processor speeds will continue to increase for many years to provide a rich resource for sales.

    Creative Concepts is focusing primarily on the home-PC market. These customers are more likely to request simpler, quicker and less resource-intensive jobs than their small business counterparts. This market also offers more flexibility in service times, which allows for a more productive work day.

    Eugene and its surrounding areas will be our target market. Creative Concepts is a small business that has been able to access a lot of business through market research. Promotional mediums such as radio and print ads can be used to promote your business if there is a demand.

    Two major competitors compete in the computer upgrade market in the greater Eugene/Springfield. VOS Computers (and Suntech Computers) are two of the major competitors in the computer upgrade business. These companies have rates that are higher than Creative Concepts. We expect to be able attract the price-sensitive market quickly.

    Considerations for Financial Planning

    There are very low start-up expenses. The start-up is a service-oriented business that does not focus on product development. This means that operational costs are likely to remain low.

    Fixed costs have been established at a fair monthly level. This should provide for equipment maintenance and the purchase or replacement basic tools needed to deliver our services. Variable costs per unit have been established to account for extra expenses like gas and other travel costs that are specific to each job.

    1.1 Objectives

    1. To provide a service in enough demand to generate profit for the community.
    2. To maximize growth, gain a loyal customer base.
    3. Be a positive force in your local community.

    1.2 Mission

    To contribute to society while providing exceptional quality, value, timely delivery. Each customer will be treated like they are our only customer.

    1.3 Keys for Success

    • Marketing and Networking (being visible to the public).
    • Being a computer paramedic on-call with quick response times.
    • Quality (Getting the job done right, 100% guaranteed).
    • Relationships are about building loyal repeat customers.


    Computer Support Business Plan


    Computer Support Business Plan


    I Tech Solutions is a consulting-oriented company, intending to fill in the market need for a professional, customer-focused computer company. To differentiate itself from other price-oriented computer companies, I Tech Solutions emphasizes support and service. We are close to entering a lucrative sector in an industry that is expanding rapidly. I Tech Solutions has the opportunity to enter this market due to the current trend toward increased competition and an increase in entrepreneurs.

    We are located at (discussion left out), and we recognize that to succeed, we must be flexible and responsive to our clients. This will allow us to delight them by giving them what they need, when and where they want it, before the competition. The company intends to achieve this through a solutions approach that is customer-centric, and in which the customer’s business objectives enjoy top priority.

    Once the client understands and describes their business, they will use industry-leading products and the best industry skills to create a custom solution to help them succeed.

    Our marketing strategy is based on helping clients identify the needs of the service(s) and making the appropriate information and service available to them. We plan to develop a market penetration strategy that will help our services be well-known and respected within our respective industries. The strategy will communicate a feeling of quality and satisfaction through every photo, promotion, and publication. Our promotional strategy will involve traditional advertising, Internet marketing, personal selling, public relations, and direct marketing, details of which are provided in the marketing section of this plan.

    It is important to recognize that make our intangible resources, such as our ability to relate to customers regarding their needs and wants, management style, corporate culture and commitment. These characteristics will make us different from our competitors and allow us to build a sustainable competitive edge.

    We don’t just want to market and sell our products and services. Instead, we intend to offer customized services and products to our clients that will optimize their output and help them achieve their goals and objectives. However, for us to attain the above stated we shall need funding from outside investors.

    NOTE: All currency amounts in the tables and charts are expressed in the Botswana Pula(P).

    1.1 Objectives

    Our business strategy will revolve around the need to provide quality products and services to our various target customers. This will be achieved by establishing a professional team, and providing quality services that are customized to meet the clients’ needs.

    We intend to attain the following objectives:

    1. We should develop a strategy for following up with clients to assess their performance.
    2. To ensure that all departments work together towards achieving company goals by establishing and measuring cross-functional communication.
    3. To foster a culture of continuous improvement to achieve customer satisfaction and efficiency.
    4. We are committed fully to supporting economic growth.

    1.2 Keys to Success

    Efficient market segmentation by identifying niche markets and implementing strategies will be the key to success of projects. These will be the key success factors.

    1. Excellence in fulfilling the promise. Complete confidentiality, reliability, trustworthiness, expertise, and service(s). This requires that we have the best technology, hardware and software as well as highly-trained staff to be able to deliver on our promise.
    2. It is important to respond quickly to clients’ orders. We can’t afford to delay our clients, for any reason. This could have negative consequences on our image, reputation and future business. To provide solutions that are tailored to the client’s needs, we must communicate with them constantly.
    3. Expertise and depth of understanding: Given the nature of our services, and the relative newness of their market, it is crucial that our staff have the necessary skills and knowledge to provide the service(s), if any, to end-users.

  • Clear product and marketing positioning. We don’t want our company to be associated with all the vendors in the marketplace. Therefore, we will aggressively market the business and services we offer to make sure we remain at the top minds of our clients.
  • Utilizing a broad range of expertise: The company&#8217s diverse alliances will be a great asset to its technological and training partners. I Tech Solutions will reap the benefits of the intellectual and technical skills of its partners in the areas of product support, design, system integration, implementation, execution, lifecycle support, understanding, training, as well as in the application and support of new technology.

    • 1.3 Mission


    Company Values

    I Tech Solutions is committed in fair and ethical dealing with employees and other stakeholders. This will be achieved through the implementation of these company values:

    • We aim to be responsible corporate citizens and fulfill our obligations as a member of society. Our business decisions will give appropriate weight and consideration to social and environmental impacts.
    • We aim to offer products and services that are uncompromising in quality.
    • We want to establish lasting, mutually beneficial relationships with all of the commitments we make. This will ensure that they remain honest and transparent. Our communication will be open and accurate, both internally and externally.
    • We will strive to live up to all the above values and promote our employees to do the same.

    We believe that the implementation of company values will help us achieve our goals and objectives, particularly for the benefit of those in the communities we will work.

    I Tech Solutions was built on the assumption of business management being similar to accounting and legal advice. Smart business owners need to find reliable suppliers of software, hardware, services, and support. These vendors should be treated as trusted partners, just like their professional service suppliers.

    I Tech Solutions plans to be this solution provider. We will serve our clients as trusted allies, providing them with the loyalty of a business partner and the economics of an outside vendor. We want to make sure our clients have everything they need to run the business with maximum efficiency, reliability, and effectiveness. Because many of our information applications can be extremely critical, we will make sure that our clients are able to rely on us when they need. The mission statement of our company summarizes the above in these words:

    “The company is committed to using emerging technologies to provide the highest quality products and services, customer support, and security.

    Outsourced Computer Support Business Plan


    Outsourced Computer Support Business Plan


    Austin Kinetic, an information technology consulting company serving Austin Metro Area, has top-quality engineers who are passionate about customer satisfaction. It’s a great time to grow consulting businesses. With recent gains in the stock exchange, capital is becoming more readily available for IT infrastructure improvements. Austin Kinetic will have the opportunity to secure a substantial share of this promising business. The company was established in Nevada and obtained an operating permit for Texas. Austin Kinetic predicts a dazzling cumulative net profit for the third year.

    The Market

    Due to the high concentration of technology firms, Austin is sometimes called “the little Silicon valley”. Austin promises to continue being a strong and affordable market in the future due to its high cost of living and abundant growth potential. There are more than 7,000 companies within the Austin Metro area that can meet the Austin Kinetic’s criteria. Only four other major competitors exist. This combination is a great opportunity. It’s also bolstered in part by the upturn in the national and local economies.

    Business Model

    Austin Kinetic will benefit from the industry experience of its founders to provide exceptional customer service. In its initial stages, Austin Kinetic will operate with minimal overhead. Its founders will work from their homes, and use their personal transportation means to reach customers. In order to establish acceptance and a positive name in the industry, the company will develop with a “customer satisfaction and service first” mentality.

    The Management Team

    In order for the company to be successful, Austin Kinetic must fully leverage the experience and insight of its management team, which includes Adam Authortisement, Bob Borgware, Cary Curry, Dean Dri, and Edgar Extension. Over forty-eight years cumulative experience in service operation management and support IT technology. They hold numerous vendor certifications across a variety of technology disciplines, including management and logical network structure. Over the course of their careers, the team has served in various technical roles with Fortune 500 companies and has been successful in both large and small environments.

    1.1 Objectives

    Austin Kinetic’s objectives for the first five years:

    1. Maintain at least twenty-four customers on a full-time basis.
    2. You can open an Austin office.
    3. Break the Big M Revenue mark.

    1.2 Mission

    Austin Kinetic was established in the belief that one company could make a significant impact on business.

    1.3 Keys for Success

    • Depth and depth of knowledge.
    • The breadth of your ability.
    • Development of a strong business relationship with customers to gain an understanding of their business and business needs.
    • Ability to network in the industry.


    Computer Hardware Reseller Business Plan


    Computer Hardware Reseller Business Plan


    American Management Technology will increase its sales by over $9 million within three years by focusing its strengths, key customers, and the fundamental values they require. This will allow American Management Technology to improve its gross margins on sales, cash management, working capital, and overall profitability.

    This business plan shows the way. It renews our vision and strategic focus: adding value to our target market segments, the small business and high-end home office users, in our local market. It provides a step-by-step guideline for increasing our sales, gross margins, and profitability. We plan to borrow $100,000 more long-term to help us implement these changes and increase profitability. This amount seems to be in-line with the capabilities of our balance sheets.

    AMT is based on the idea that information technology management for business is similar to legal advice, accounting, and graphic arts. It is not a do it yourself job. Business people need to look for reliable vendors that can provide quality support, hardware, software, and service. These vendors must be trusted as well as their professional service providers. AMT seeks these requirements and is striving to be the leading regional provider of business information technology.

    AMT provides small business with both computer products as well as services. We are especially focused on providing network systems and services to small and medium business. The systems are available in both minicomputer-server-based and PC-based networks. Our services include training, support, design and installation of network system, as well as training.

    Our keys to success for the next three year to achieve our objectives are:

    • By offering support and service, and charging for it, you can distinguish yourself from price-oriented and box-pushing businesses.
    • Increase gross margin to greater than 30%
    • Our non-hardware revenue will be 20% of total sales in the third year.

    AMT was established as a value-oriented reseller (VAR) in consulting. It became a reseller to meet the demand for personal computers on the market. AMT emphasizes service and support to distinguish itself from its price-oriented rivals.

    One location, a 7,000 square-foot store in a suburb shopping center is located near the downtown. It has a training area and a service department. There are also offices, offices, and a showroom.

    AMT is a privately held C corporation that is majority owned by Ralph Jones, its founder and president. Six people are part owners of AMT, which includes four investors and two employees. Under the leadership of the president and four others, there are 21 employees. Our major management divisions are service, sales, marketing, and administration. The service division handles support requests, training, development, and training. At present, we are weakest in the area of technical capabilities to manage the database marketing programs and upgraded service and support, particularly with cross-platform networks. We also need to find a training manager.

    Recent changes to the computer reseller market have adversely impacted AMT. Margin squeezes, longer collection periods and lower inventory turnovers are just a few of the factors that have adversely affected AMT. All of these concerns are part of the general trend affecting computer resellers. The margin squeeze is happening throughout the computer industry worldwide.

    Only way to stand out is to make the company an information technology ally for our clients. We will not be able to compete in any effective way with the chains using boxes or products as appliances. We need to offer a real alliance that includes such intangibles as confidence, reliability, and knowing that somebody will be there to answer questions and help at the important times.

    Our support services, with which we hope to capture market share will include such services as; training, upgrade offers, installation services, network configuration services, etc. The company will seek to aggressively pursue new opportunities.

    AMT focuses on local markets, small business and home office, with special focus on the high-end home office and the 5-20 unit small business office.

    We last saw a study that showed retail sales increasing at 5% per yr, while web sales are increasing at 25% to 30%.

    There are several different kinds of computer retailers within the industry including:

    1. Computer dealers often focus on a handful of major brands of hardware. They usually offer minimal software and variable levels of support.

    Their service and support are generally not very good. Also, their prices are often higher than those at larger stores.

  • Computer superstores or chain stores offer decent walk-in services, but very limited support.
  • Mail order offers aggressive pricing for boxed goods. For the purely price-driven buyer, who buys boxes and expects no service, these are very good options.

    • No one of these competitors offers the kind of personalized and personal service small businesses like our clients really want.

    Small business buyers are more comfortable buying from vendors who visit their offices. They expect copy machine vendors, office product vendors, and office furnishings vendors to visit their offices in order to make sales. Many small businesses immediately go to superstores (office supplies, electronics, and office equipment) to get the best price. They don’t realize there is an even better option at a fraction more.

    We need to effectively compete against the idea that businesses should buy computers as plug-in appliances that don’t need ongoing service, support, and training. Focus groups showed that the home office market is not focused on price. However, they would consider quality service if the offer was properly presented. Because they only see price, they think about it. We have very good indications that many would rather pay 10-20% more for a relationship with a long-term vendor providing back-up and quality service and support; they end up in the box-pusher channels because they aren’t aware of the alternatives.

    We rely on newspaper advertising to reach new customers. However, as we shift strategies, we must also change the way that we market ourselves. We will be focusing our efforts on our core message of service via radio, cable TV and sales brochures. We must sell our company, not the products. We sell AMT, not Apple or IBM, Hewlett-Packard and Compaq.

    Our ambitious sales forecast is summarized in the Yearly Total Sales Chart. Sales are expected to rise from $5.3 million lastyear to more than $6million next year, and to more $9 million in this last year.

    1.1 Objectives

    1. Sales increasing to more than $9 million by the third year.
    2. Keep the gross margin at 30%.
    3. Selling $1.5 million worth of support, service, and training services by 1998
    4. By 1998, increase inventory turnover to six turns

    Success: 1.2 Keys

    1. By offering service and support, and charging for it, you can distinguish yourself from box-pushing and price-oriented businesses.
    2. Gross margin to 30%
    3. Our non-hardware revenues will reach 20% of our total sales in the third fiscal year.

    1.3 Mission

    AMT is based on the idea that information technology management for business is similar to legal advice, accounting, and graphic arts. It is not a do it yourself job. Business people need to look for reliable vendors that can provide quality support, hardware, software, and service. They should use quality vendors just like they use professional service suppliers as trusted friends.

    AMT is an example of such a vendor. AMT serves its clients as an ally and trusted friend. It provides them the benefits of both a business partner, and the economics of an external vendor. We ensure that our clients have the tools they need to operate their businesses efficiently and with reliability. We give our clients peace of mind because many of our information applications are critical.

    Computer Consulting Business Plan


    Computer Consulting Business Plan


    Calico Computer Consulting is in the process of being formed as a sole proprietorship owned and operated by Doug Burham. This plan is designed to guide you in starting and running your new business. Following is a summary of the main points of this plan.

    • The objectives of CCC are to generate a profit, grow at a challenging and manageable rate, and to be a good citizen.
    • CCC has the mission to provide small office computer users with reliable technical assistance.
    • CCC’s key to success is marketing, networking, responsiveness, quality, and generating repeat clients.
    • Although the initial service will only be technical assistance per hour, retainer contracts and projects may be offered in the future.
    • While the local market for this business is not new, it’s still open for new and growing consulting firms.
    • The viability of this venture was evaluated initially using financial data. It showed great promise and excellent results. Many sources claim that the computer consulting industry is very easy to set up, requires very little upfront capital and can be very profitable in today’s highly tech world.

    As you can see, the plan is projected to grow rapidly and generate high net profits over three years. Calico Computer Consulting can quickly become a profitable business by implementing this plan along with a detailed marketing strategy.

    1.1 Objectives

    These are the objectives of the business plan:

    1. Provide a written guideline for the management and start-up of this computer consulting firm; a strategy framework for developing a comprehensive marketing plan.
    2. The intended audience of this business is the only one; the plan is , not for obtaining financing from other sources.
    3. This plan will provide monthly projections for the current year as well as summaries each year for the two following years.

    Calico Computer Consulting aims to:

    1. Profit To make enough profit to finance future expansion and provide the resources needed for the company’s other objectives. (A net profit of at minimum 45% from sales during the first year.
    2. Growth To grow the company at a pace that is both challenging yet manageable. Leading the market with innovation, adaptability and flexibility. Grow from 24 to 35 billable hours/week by the end of Year 1, to 35 hours/week by Year 3.
    3. Citizenship Contribute 5 Hours per Week as a Volunteer, and give 5% of the pretax profits back to charity

    1.2 Mission

    Calico Computer Consulting’s mission has been simple and straight-forward:

    • CCC’s primary purpose is to provide rapid, reliable technical assistance for local businesses/small offices/home-office computer users. CCC provides solutions and results.
    • Vision – By providing fast response, informed expertise, and consistently high quality solutions, CCC generates enough satisfied repeat customers to provide a stable retainer base. This allows the owner to make a comfortable living.
    • Mission – The short term objective is to start this company quickly and inexpensively, with a minimum of debt. The long term objective is to grow the company into a stable and profitable entity that the owner can easily and comfortably manage.
    • Marketing Slogan: #8211 &#8220Calico Computer Consulting can be your computer paramedic &#8230&#8221.

    1.3 Keys to Success

    Calico Computer Consulting is a success story because of these keys:

    • Marketing and Networking: Getting your name out there. -TOMA
    • Respondentness (being a computer paramedic available 24/7 with quick response time).
    • Quality (getting the job done right the first time, offering 100% guarantee).
    • Establishing relationships (regarding repeat customers and retaining them).


    Computer Programming Business Plan


    Computer Programming Business Plan


    Gaming Futures, LLC, provides Windows /r support, PlayStation2 /r developers, XBox /r developers, 2D, 3D and visual effects, project guidance, and /r HTML3_ development. Gaming Futures was founded by Modicum On-Line veterans and Axiomatic InterRational veterans. Gaming Futures’s talented core team includes five of the most popular and critically acclaimed ‘#8220’DreaemWhyrks titles. Additionally, they have worked with hundreds more. Gaming Futures is committed in creating innovative, high-quality, and successful games.

    The following are our offerings:

    • Game concepts and development for PC, PS2(r), XBox(r), Pocket PC(r).
    • Game platform ports: PC/PS2/XBox/Game Boy(r).
    • 2D and 3D art, programming, libraries to spec.
    • Software enhancement and interface design.
    • Talented, cohesive development team with many years of experience shipping together products.
    • Proven track record: DreaemWhyrks series has over 3 million units sold to date.
    • We ship on-time and within your budget.

    This company has been formed from the remains Axiomatic InterRational’s defunct business. Gaming Futures was the core group for the DreaemWhyrks last project at Axiomatic. The DreaemWhyrks Line has shipped over 3,000,000 units. The four-year-old product development team is a success story. Collectively, the team has more than 30+ years of experience and contributed to more than 40 software products.

    Bill Kerl is the Project Manager for Gaming Futures. He believes that the company is well-positioned to serve as a valuable resource to companies in gaming who are looking for cost-effective solutions to implement a gaming design project that meets their projected completion dates. The production team’s ability to work efficiently and without wasting effort is one of the biggest obstacles. Gaming Futures has a history of successfully completing its projects on time and within budget.

    The company is currently in the process of acquiring the following contracts:

    • Clear Mountain Productions
    • Weaver Farm, Inc.

    Notice: Windows(r), PlayStation2R, PS2R), Xbox2R), Xbox2R), Xbox(r), Pocket PC(1), and Game Boy (r) are trademarks of respective corporations.

    1.1 Objectives

    The following are the Gaming Futures’#8217 objectives:

    • First year of operation: Sales goal of $200,000
    • To build a client base of 40 companies
    • During the second year, increase sales by 15%

    1.2 Mission

    Gaming Futures strives to be the best in the industry by providing innovative, high-quality products and services to the interactive entertainment business.


    Computer Repair Business Plan


    Computer Repair Business Plan


    Opportunity

    Problem

    Our computers are our lifeline. For anyone who doesn’t have access to reliable expertise through a company, friend, relative, employer or employer, this is a problem. That is what we do.

    Solution

    PC Repair will offer computer and technical consultation (repairs or training, networking, upgrade service, etc.) to both small businesses and homeowners. The company will concentrate on marketing, responsiveness and quality as well as creating and maintaining customer relations.

    Market

    Due to the extraordinary pace of technological innovation in the computing industry, there is an ever-growing demand for businesses who can advise and update customers about computer-related issues. The majority of potential customers in town are unhappy with the existing options. This creates an opportunity for innovative start-ups. Our business will generate the largest share of revenue from small businesses that use PCs. Business Week predicts that the computing sector will grow at a pace of 12%. Additionally, the processor speeds will continue expanding for years to make it an attractive resource for sales.

    PC Repair will be focusing on small businesses because these customers often don’t have the resources to hire a full-time IT professional but do have IT needs. PC Repair will provide an affordable and on-demand service to these customers. We offer maintenance agreements which can help you generate extra monthly income. We offer residential customers a friendly, affordable service with flexible scheduling to meet their requirements. Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. According to market research, there are plenty of businesses for small companies such as PC Repair.

    Competiton

    Secondary market research shows computer service customers tend to be very loyal to providers that do good work and satisfy their needs. Our local competitors are weaker than ours, so PC Repair’s strengths do not seem to be overwhelming.

    There are a few big, national companies in the computer repair and maintenance industry, but many smaller, local businesses. The majority of computers are repaired in-store near customers. Parts for the repair come directly from the major manufacturers or distributors. However, delays in receiving the necessary parts can dramatically slow down repair times. This has been achieved by large chain stores that have huge inventories. Local shops, however, offer customers the chance to interact with their local staff and gain trust.

    PC Repair has established a partnership with a distributor in order to expedite special-ordering. Although this is more costly than other channels, it will allow us to quickly establish a reputation for being efficient and responsive to customers’ needs, especially small businesses. This customer loyalty will help us grow our business through word of mouth and steady growth.

    Why Us

    PC repair will set a new standard for on-site computer solutions. We offer fast, local service and a prompt response. Our customers will receive individual attention and very reasonable prices. We will provide the highest level of customer service to our customers. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgement to solve customers’ problems.

    Expectations

    Forecast

    Because of our cost control, we will still see a modest but steady net profit in the first 12 months. Even after moving into a lease space and hiring more technicians. We make some losses in the second year and third, but we still pay the salaries of the owners and cover the loss with cash flow. Additionally, there will be tax advantages. We expect to be financially profitable over the long-term.

    Financial Highlights for the Year

    You will need financing

    To get started, we will receive $43,000. It will cost $20,000 to borrow the money and $23,000 to buy it from the owner.


    Computer Software Business Plan


    Computer Software Business Plan


    FoodFun Lifeskills Instructional Software (FoodFun LIS) is a start-up organization whose vision is to create the finest education/entertainment software for non-reading individuals with developmental disabilities. The software product has been designed and created by a Ph.D. veteran of the special education industry, to meet the needs of this special customer segment. It will teach life skills and be useful, while also being fun to use. FoodFun LIS began as an Illinois L.L.C. Sue Altamirankow is the founder, and she will be based in Chicago.

    The Market

    FoodFun identified four market segments that would be interested in the software product. These are the most likely buyers of the software. These segments are:

    • Centers for Independent Living‘#8211 These centers help individuals with developmental disabilities to live independently. The curriculum usually focuses on four key life skills that the individual must possess in order to live independently.
    • School Districts All states must provide education for students with special learning needs until the age 21. FoodFun’s software will interest students who are in school districts. They provide essential life skills and are often the educational providers for the student until they turn 18.
    • Proactive Parent Parents who want to be involved in their children&#8217’s education will search for tools that can be used at home to aid their child’s learning.
    • Agency Several states have created agencies to act as intermediaries between service providers and individuals. These agencies were usually formed following a settlement of a lawsuit (including in a class action).

    Parents will only be required to buy one copy of the program. Other segments will purchase multiple licenses/site licenses, and may also purchase upgrades to later versions.

    The Product

    Grocery shopping and socialization/leisure are two of the main lifeskills which individuals with developmental disabilities are taught. FoodFun developed a software product that can be used as a teaching tool for these essential skills. The software’s first component is grocery shopping. This software is in the form of a digital book of recipes. Each recipe can be represented by a picture. The student can choose the photo they want and then see a list that includes the ingredients and tools needed to create the dish. The student can print out the photos and bring them to the grocery shop, where they can shop independently.

    The second component is the socialization/leisure time module that provides the user with a choice of many different social events/parties for which they can prepare food. This module allows students to plan for a party (and we know EVERYONE loves to plan for parties) and incorporates music linked to each type of social event to provide entertainment for the user. Many people with developmental disabilities, or most of them, will feel a sense of joy when they click on the social event and hear the music.

    Competitive Edge

    Many companies are selling educational products to this market segment. FoodFun LIS will leverage their competitive edge by incorporating entertainment into their software product, a means of creating interest and joy while using the software. This interest and joy will increase the amount of time that the students use the software, thereby increasing the effectiveness of the program. FoodFun believes that students will use the software more often if they enjoy it than if they have to force them to.

    Management

    FoodFun is Dr. Sue Altamirankow’s creation. Sue has a Masters degree and a Ph.D. in special Education and has been teaching in the university environment for eighteen years. Her groundbreaking thesis, “Implications In Lifeskill Training For Individuals with Autism” was published. This paper carefully studied every aspect of lifeskills. This was the foundation of her vision to start a business in software development. She was able to create a study tool that would be both fun and useful. It would be fun because the students would enjoy using it, it would be effective because it taught important necessary lifeskills

    people with developmental disabilities to help them live more independently. FoodFun for the years two through three has projected revenues of $400 397 and $490 000, respectively.

    1.1 Mission

    To create fun and easy-to-use educational software to assist non-readers with developmental disabilities. Our software will provide lifeskills training that empowers the individuals and make them more independent. We exist to produce products that the market wants and to have a positive effect on society.

    1.2 Keys to Success

    • Create educational software that is fun and constructive. If it is not fun, it likely will not be used.
    • You should run a strong campaign to spread awareness about the software among all the schools, brokerages, training centres, and parents.
    • For your organization, establish strict financial controls.

    1.3 Objectives

    • In the first two years, sales will increase by three times.
    • Achieve 20% market penetration by year four.
    • Assist over 10,000 individuals with developmental disabilities.

    Computer Engineering Business Plan


    Computer Engineering Business Plan


    Todd, West, and Associates specializes in modifications to inventory management systems of all types. The company’s connectivity and network engineering expertise assures a complete wireless solution to warehouse management issues. Todd, West, and Associates brings over 15 years of industry experience to the ADC(Automated Data Collection).

    The staff of Todd, West, and Associates were previously employed by major companies in the industry that provided special wireless modification services for customers before starting this new company. Two of the industry’s leaders, CDS and Symbol, have already outsourced special modification orders to Todd, West, and Associates because of their unique perspective.

    1.1 Objectives

    These are the objectives of Todd, West, and Associates:

    • Position the company as a leader for warehouse wireless connectivity.
    • Every year, increase your client base by 20 percent
    • Create packaged solutions for warehouse management.

    1.2 Mission

    Todd, West, and Associates’ mission is to help customers improve their warehouse management systems. The improvement, modification and/or expansion of the warehouse data infrastructure will ensure that the business runs efficiently and smoothly.