Introduction
Godsend Concierge Service, (GCS), is a full-service concierge who primarily serves the untapped corporate market in Eugene. The company can complete almost any task requested by clients. This allows them to spend more time developing their employer’s value. Employers will enjoy our service as an additional compensation tool to attract qualified workers.
The most important objectives for the first three years include: the utilization of GCS in at least four of the top 10 local companies, and to increase our number of clients served by 20% per year through superior performance and word-of-mouth referrals.
The Company
It will be a home-based company with Taylor Gogetter the sole proprietor. Mr. Gogetter will be the sole proprietor. The company plans to hire three full-time employees by the end year 1. GCS is committed to offering higher wages in order to ensure high-quality performance. GCS will provide ongoing training for its employees.
Services
Godsend Concierge Service offers a variety of services to our customers. There will be many tasks that employees have to do. However, the basic need will be for services/errands during normal business hours. The employees are usually at work during these hours. The company prefers employees being productive rather than running an errand.
The Market
Companies recognize that employees are less free than ever, and have started to work with concierge companies to offer their employees a variety of services. Some of the large corporations that we will target in Eugene are Hyundai, Sony Disc Manufacturing, Levi Strauss, etc. Medium-sized companies include Burley Design Cooperative and Palo Alto Software. Bike Friday is a larger law firm.
Although some corporations already provide a concierge service to employees, most do so through their in-house staff who handle the errands. The concierge service is viewed as a perk by the employee but is not as efficient for the company. GCS offers concierge services at a reduced rate to companies.
Individuals who see the value of having someone else complete tasks they don’t have time for, or after a cost/benefit analysis decide that it is not worthwhile to them, will be served by us. This market segment will be reached through word-of–mouth advertising.
Two concierge companies currently operate in Eugene. They are primarily focused on individuals. GCS is targeting companies as this market has been overlooked. It provides greater volume and more consistent services.
Financial Considerations
Godsend Concierge Service will charge a start-up fee that includes all the equipment required to set up a home-based office, legal fees and website creation. GCS’s projected growth rate is more than 100% per year with strong operating margins. GCS plans to generate $156,000 in sales by 2013. The company plans to bill its clients on an hourly rate.
Objectives
These are the objectives for the first three year of operation:
- To create a service-based organization whose primary goal it is to exceed customers’#8217 expectations.
- GCS use in at minimum four of the top 10 companies in your area, as listed by the local newspaper in its annual listing of local businesses.
- Superior performance and word of mouth referrals will allow us to increase our client base by 20% each year.
- You must be able to sustain your home-based business by generating its own money.
Mission
Our mission is to offer the customer any type of legal service that he/she needs. We exist to maintain and attract customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We will foster a workplace where employees take pride and ownership in their contributions, which empowers them to do their best.