Gentle Touch Creations, a start up business that specializes in hand-made herbal products, was founded by Joanne Lovejoy. These products include herbal therapy packs, soaps, Saint-John’s-wort oil, balsam eye packs, salves, moisturizers, herbal bath bags, and bath powder. Gentle Touch Creations contain herbs that have been harvested in their prime, or grown locally.
In the last ten years, herbal products are gaining popularity. Herbal products industry exceeded $4.3 billion dollar in sales last year. A customer used to have to go to a specialist shop in order to purchase herbal products. But now, the same product can be purchased at a local supermarket. A cottage industry has emerged to supply herbal products to companies, who then market them under their own brand.
Gentle Touch Creations will market its product line to herbal products companies that sell baskets featuring specific themes (e.g. balsam salve or eye packs).
Joanne Lovejoy brings seven years of experience to the herbal product industry. She has been a Product Manager at Jerry’’s Herbal Products, Safe Soap and Safe Soap. She has maintained contacts within the industry and has signed contracts for herbal therapy packs, salves and balsam eye pack supplies with Forest Meadows Products.
1.1 Mission
Gentle Touch Creations has one mission: to create natural products that are soothing, healing, and cleansing for our customers.
1.2 Objectives
Gentle Touch Creations’ objectives are:
- In the first 12 months of operation, we achieve our sales goal at $120,000
- Ten companies are your regular customers.
- Increase sales by 15% in the second-year of operation