Opportunity
Problem
Washington DC’s Business Improvement District seeks a niche business that blends high-end gourmet fresh-made pastries with fast service to meet its needs on the way home or after dinner.
Solution
We are a quick-service restaurant, where customers can watch their desserts being made at the bar. The show, as well as the dessert, is our main selling point.
Market
Rutabaga Sweets’ focus is on local markets. They also cater to ice cream shop and restaurant customers. Washington DC offers a wonderful climate for our dessert shop as Washington DC households spend more money eating out than anywhere else in America.
Competiton
While we don’t have any direct competitors, we are still in competition with everyone. Our competitive advantage lies in our unique niche within an old market. Rutabaga Sweets may be a well-known brand in the market. We are offering the customers a completely new experience and far higher quality product. There is no other place where they can see a professional chef making gourmet desserts directly in front of their eyes. The Food Network’s popularity is proof of people’s interest in being in the kitchen.
Why Us?
Rutabaga Sweets, a hospitality company, is dedicated to providing high quality desserts in a relaxed atmosphere for customers who are looking for a fun “gourmet experience” outside of restaurants.
Expectations
Forecast
The chart below illustrates how profitable we can become in the second years. The first year’s loss is due to the high startup expenses.
Financial Highlights by Year
Finance Required
We’re looking for $300K total investment, us and close friends and family. This is not an opportunity to invest with outside investors.