Direct Mail and Shipping Business Plan


Direct Mail and Shipping Business Plan


The Shipping Centre provides full-service shipping, fax transmission, and private Mail Box companies. It is an Oregon corporation, privately held and lead by Steve Freighter. The competition is fierce in the current business of package shipping centers. The competition acts like their services are a commodity, just simple shipping services.

The Shipping Centre will increase market share by leveraging their two competitive advantages of customer service and convenience. Superior customer service can be a significant way to differentiate yourself in an industry that is increasingly becoming commodity-like. Convenience is another benefit. The Shipping Centre’s hours of operation are extended to accommodate full-time customers who work, which is what The Shipping Centre prefers.

Innovative software allows The Shipping Centre to charge slightly lower shipping fees and make better margins than its competitors. The Shipping Centre will enjoy market share because of its innovative work flow efficiency combined with competitive advantages.

The Shipping Centre will reach profitability in 12 months and make a small profit by the end of 2013.

1.1 Objectives

The following objectives are set for the initial three years of operation

  • To build a service-oriented company that exceeds customers’ expectations.
  • To increase the number of transactions served by 20% per year through superior performance.
  • To be a viable service-based company that can survive without external cash flow.

1.2 Mission

The Shipping Centre’s mission is to provide the customer with whatever type of shipping needs they may have. We exist to attract and maintain customers. Everything else will follow this principle. Our services will exceed the expectations of our customers.


Direct Mail Business Plan


Direct Mail Business Plan


Arrow Mail is an innovative and high-quality personal mail business for financial service companies that are focused on small businesses.

Arrow Mail is different from other target marketing agencies because of a number of traits:

  • Quality Arrow Mail delivers high-quality mail pieces. To ensure that the mailing file contains the most accurate address block, the company follows rigorous procedures. The company creates a highly personalized piece that does not scream “junk mail.” The personalization is done on high-resolution (600 dpi) laser printers to produce a mailing piece that looks like personal correspondence.
  • Service – Marketing staffs are often limited in time and resources. Arrow Mail serves as an extension for the customer’s team and provides exceptional customer service. The team-oriented environment ensures that the mail is delivered on time and correctly.
  • Creativity. Direct mail must grab the readers attention and get the message across. Arrow Mail has the ability to design a unique direct mail program that suits the customer’s preferences and budget. The company can also modify existing programs to best suit the customer’s needs. Because “one size doesn’t fit all”, all of the designs, copy and copy are custom-made to the satisfaction of the customer.
  • Knowledge Arrow Mail is not a lettershop or printer that recently added personalization. The company is an agency for direct marketing. With more than 20 years of experience, it has gained valuable information about prospect selection and database analysis.

The company office and production facility is a 5,000 sq. Monroe, Oregon, 22 miles northeast of Portland.

Arrow Mail’s owner, Todd Graham, has authored a number of articles on direct mail that have appeared in industry trade publications. He has over 20 years of experience in the field.

Todd joined Johnson Communication 20 year ago and was a key player in the company’s response. They introduced new products that could be used for quality targeted marketing. Todd has gained his experience as an account manager for Reilly Marketing, Triumph Direct Mail and other companies.

1.1 Mission

Arrow Mail is a direct mail company that specializes in creative, innovative marketing strategies for financial companies. This will appeal to small businesses.

1.2 Objectives

Arrow Mail has the following goals:

  • 50 customers within the first year.
  • Sell more than $260,000
  • By the end of the second-year of operation, the customer base will have increased by 25%
  • Ensure that sales increase by 15% by the second year.