Opportunity
Solution
We are the solution. The dollar shop.
Market
As more people discover they can buy quality goods at a bargain price, we expect sales will increase steadily. We want to tap into retail markets with pricing that will encourage quantity shopping, and our pricing plans will attract consumers on fixed incomes.
Our target market is those with lower incomes in Bend and Redmond. This includes people of all classes, students and the elderly. They are often price conscious and seeking to find value for their money.
Concurrence
Consumers are looking for quality customer care, fair pricing, and a convenient place.
The competition is fierce, with location and customer service being key components. The selection of merchandise a store provides is also very important.
Why Us
The Dollar Store offers an assortment of exciting merchandise options at low prices. Dollar Store is dedicated to providing prompt and courteous customer service. Dollar Store employees will also receive professional treatment. They will enjoy a stimulating work environment and fair pay. Dollar Store wants customers to feel that they have received Fifth Avenue treatment at a discount price.
Expectations
Forecast
The Dollar Store will be able to successfully open and maintain operations through year one. The large capital investments of the owners will provide the public with a unique and innovative store that will cater to the needs of those on fixed incomes such as low income families, the elderly, and the large student population in the Bend area. The Dollar Store will have a loyal customer base, which will make it self-sufficient.
Financial Highlights by Year
Financing Required
We will receive $120,000, broken down as follows.
Ted Brinkman $60,000
Jim Spencer $40,000
Additional $20,000