Gaian Adventure Fabric and Notions – A brick and mortar and an ecommerce company, based out Eugene. Gaian is an online retailer that sells outdoor fabrics as well as various notions. This company can help anyone complete any outdoor project. Gaian’s selection is the best on the Web. Gaian will make sure that the website is easy to navigate and engaging. Easy navigation and ease of use are key factors in converting potential customers. The entire Web inventory will be available at the brick and mortar store located in Eugene, a very outdoorsy town. While the majority of business will be from the website, the brick and mortar store will provide a nice source of revenue as well.
Gaian Adventure fabrics and Notions will rapidly grow market share with seasoned management and a professional-developed website. Gaian will reach profitability within the first one-year.
1.1 Objectives
These are the primary objectives for the initial three years of operation
- To build a start up business whose primary goal will be to exceed customers’ expectations.
- Superior performance is required to increase the number of clients being served by 20% annually
- To build a sustainable business, it must be able to survive on its own cash flow.
1.2 Mission
Gaian Adventure fabric and Notions’ mission it to provide customers with outdoor fabrics and notions of any kind they desire. We exist to attract and maintain customers. All else will fall in line if we live by this maxim. Our services will surpass the expectations of customers.