Educational Software K-12 Business Plan


Educational Software K-12 Business Plan


Introduction

Curriculum Companion Suites is a small software development and consulting company that focuses on improving the education process for K-12 schools. CCS software acts as a virtual assistant to the educational process. Through a central computer terminal located in the classroom, students can follow the curriculum online.

The Company

CCS keys to success are the company’s commitment to market awareness and future potential direction of the educational process, and CCS’ relationships with a large number of educational institutions and districts.

Curriculum Companion Software is a startup company with six executives and 76 workers. They have combined 70 years of experience in the software industry. Andrew Christiansen & David Fields own 80%. A minority stake is held by other investors. The company has no plans to go public at the moment as the majority of its financing is internal. CSS is incorporated in the state of Oregon by the two majority shareholders.

Products

CCS offers a variety of educational software, from kindergarten through 12th grades. These educational software are created in collaboration with major curriculum publishing houses with whom CCS has formed strategic partnerships.

CCS provides full installation, initial and ongoing consulting support. These services come as part of every software package.

The Market

There are only a few competitors in the learning information system vendors segment. These companies provide software products, installation and systems integration services for schools from kindergarten through 12th grade (K-12) in the United States. CCS is mainly competing against traditional methods of education training and testing such as pencil and paper testing. In addition, CCS competes with other companies offering educational software products to schools, such as International Business Machines Corporation, Apple Computer, Inc., and Mattel, Inc.

Schools and educational institutions have not been actively involved in seeking out technological enhancements for the educational process. CCS, for example, has a more push-oriented marketing strategy. The educational community has had to be “educated” themselves on the opportunities of utilizing technical infrastructures to enhance learning processes.

Since only a handful of other companies are competing directly with CCS in this market, the company plans to develop a healthy level of market share, with a goal of 10% at the end of three years.

CCS targets the urban/metropolitan education market as it offers the greatest opportunity for revenue. Software customizations and software installation in this market are easier to do technical logistics and more efficient. Profitability is thus much more probable in this market.

Numerous educational institutions and school districts throughout the U.S. have established relationships. CCS has invested significant resources to study and understand the specific needs of current education.

Considerations for Financial Planning

CCS plans to raise substantial amounts of owner capital and borrow comparable amounts in a guaranteed SBA 10-year loan. This will provide the majority of the current financing.

CCS expects to generate large sales in the first year. The plan will continue to grow steadily in the second and third years.

1.1 Mission

Curriculum Companion Suites is a company that offers software curriculum suites to schools in K-12 across the U.S. CCS will offer solutions to schools that enhance their educational capabilities.

1.2 Keys to Success

These are the keys to success for CCS:

  1. The company’s commitment to being keenly alert to the current educational environment and future potential direction of the educational process.
  2. CCS has relationships with many educational institutions and districts.


Educational Website Business Plan


Educational Website Business Plan


Frank Williams, the owner and operator of One Week At A Time website business in Lexington Kentucky, is responsible for its operation. The website’s goal is to educate people about how they can help the Earth, and reduce their environmental impact. Each week, one task will be completed. This lasts 52 weeks. The tasks are simple and will show people how easily they can make small changes in their life to make a difference in their world. This website will earn revenue through commissions from the sale of Earth-friendly items that match our weekly tips. These products will be offered by affiliates. We won’t be manufacturing them nor carrying inventory. Instead, we will earn commission on each sale.

Our financial strategy is focused on being profitable while keeping our expenses very low. We will use the profits to help environmental causes that we believe strongly in. We are more concerned about keeping cash flow positive and cash balance positive. Our financial plans are highlighted in the accompanying chart.

These keys will help us achieve our goals:

  • We must develop quality content in the form of our tips which engage the readers, empower them, and inspire them to share the tips with others, and so, grow our user base.
  • Because we are not going to spend money on marketing, but maximizing our online exposure, it is important that we execute our plans well.
  • We must keep our expenses low. We don’t have a long-term goal of generating large revenues, so it is important to control our expenses.
  • Pre-selling product recommendations is necessary in order to encourage users to buy from our site and earn our commissions.

1.1 Mission

One Week At A Time is a website dedicated to teaching busy people how they can make a difference for the environment. This site teaches them simple weekly tasks that can be done over the course of a year. We want to make people more conscious about the environment, to encourage retailers to sell Earth-friendly products and to use our commissions for our expenses and to contribute to environmental causes.

1.2 Objectives

  1. You can teach people simple weekly tasks that will help them to protect the environment and lower their personal environmental impact.
  2. Register 5,000 subscribers for our weekly environmental tips newsletter at the end the first year.
  3. Our website receives 10,000 visitors per month.
  4. To achieve profitability in six month.
  5. To contribute all company profits to environmental organizations and causes

1.3 Keys to Success

  • Quality Content Provide good weekly tips that are simple to read, easy to understand, and incite people to complete their weekly tasks.
  • Marketing:Increase link-building, search engine optimisation, word of mouth and word of hand to spread the word on our website and email tips.
  • Expenses To make it easier to reach profitability, keep your other expenses as low as possible. You don’t need to spend a lot to achieve your goals faster.
  • Promote and presell Earth-friendly products. This will encourage our users to use our site&#8217’s links to make purchases so we earn our commissions.


Educational Software Business Plan


Educational Software Business Plan


Third Degree I.D. A limited-liability corporation (LLC), located in Savannah Georgia, with three founding members. The company develops, markets, and distributes instructional products and services to the corporate, education and government e-learning sectors. It is committed towards high quality instructional design, educational new media development, as well as providing a core deliverable, which includes programs, courses, learning objects, and other products for distance education and distributed learning markets.

It uses an object-oriented design method that produces flexible, scalable and reusable content. This supports clients with rich, targeted solutions that can be easily replicated and maintained. It seeks a balanced client portfolio from different industry sectors. The company plans to mitigate business fluctuations through a appropriate number of local, national and international clients.

Third Degree I.D. Third Degree I.D. builds strategic relationships and its business on returning customers and an accumulation educational content that can easily be re-purposed.

Three founding partners founded Third Degree I.D. They will each invest $35,000 to the company and are seeking a $30,000 additional loan over two years to complete the start up funding. Roughly $19,000 of this initial funding is required for start-up expenses and assets; the remainder will provide a cash basis for the initial year of operations, during which Third Degree I.D. Influential clients will receive some at-cost work in exchange for a solid reputation. This reputation serves as the basis for sales and marketing strategies.

Our market research shows that the $360,000 target for first year sales is conservative for a start-up educational technology company. Based on comparable businesses within the same industry, growth estimates for years 2 and 3 will be different.

1.1 Objectives

Key objectives for Third Degree I.D. These are the main objectives for the Third Degree I.D.

  • Licenses are required to establish a legal entity.
  • Complete business planning and pursue funding–via venture capital, bank loans, grants, and contracts.
  • Establish a web presence. List your products and services on industry-relevant sites and publications.
  • Six to eight clients may contract for consulting, training, design, or development work in a suitable scope ($50,000 and more).

1.2 Mission

Third Degree I.D. Instructs in corporate, education, government, or healthcare e-learning. It offers cost-effective and flexible solutions that are both progressive and flexible to e-learning and instructional design needs. Its primary goal is client satisfaction. The company operates as a for-profit entity and creates an environment that is fair and productive for all its owners, employees, or contractors.

1.3 Keys To Success

Success is dependent upon:

  • persistent and creative client development efforts
  • High quality products and exceptional service
  • Processes for developing software that are efficient and cost-effective.
  • Management with expertise and a knowledgeable staff
  • Cash-savvy growth strategies


Children’s Educational Toys Business Plan


Children


ToyLearn is a new start-up company. It has developed a series of educational tools for kids that are engaging and fun. Jen Funster and David Funster founded the company. They are registered as Ohio S-Corps. ToyLearn is expected to be profitable in year one. In the next few years, they will experience a significant increase in sales.

ToyLearn initially offers three educational toys. NumberToy, a toy that teaches numbers skills, is the first. LetterToy, as its name suggests, is a product that helps children learn the alphabet quickly. PhonicToy is the final product. This device looks like a miniPC and helps with math and phonic skills. While the products serve as educational tools to develop core skills in youngster users, the toys are fun to play with and encourage children to use them often. Current products are being developed by the in-house team.

ToyLearn identified three key factors that will ensure the company’s sustainability. The first is to create educational and engaging toys. Second, financial controls are essential. The last last key to success is the need to listen to customer, effectively creating a feedback mechanism for product improvement.

ToyLearn is targeting two customer segments. Individual customers are the first. These are the parents and grandparents who buy the product for their child. This market is currently growing at 8% per annum and has 3,354,430 potential customers. Wholesale purchasers, which are usually organizations that buy the products for clients, is the second market segment we will address. These organizations are typically some sort of care center or nursery/pre school. This segment is experiencing a 10% increase in annual growth with 702,335 potential customers.

The likelihood of success of ToyLearn is ensured by its strong management team, lead by David and Jen Funster. David, in charge of the product engineering, graduated from the University of Rochester with an Engineering Degree. David was employed by HP for a number if years in the product development department. David left HP to work for Nintendo in the game development department. These experiences, in addition to his education has provided David with valuable skills to use to help ToyLearn gain market penetration based on the quality of its products. Jen, who is half of the management team received her Masters of Education degree from Case Western Reserve University. Jen has extensive experience in the development of educational tools for ToyLearn.

ToyLearn forecasts sales of $367,000 for year two. Year three will see sales of $475,000. ToyLearn’s success is due to its combination of experienced management, product development excellence, and the ability to see a great market opportunity.

1.1 Objectives

  • A profitable company is possible.
  • Create innovative educational toys.
  • Interactive toys can be used to enhance children’s learning.

1.2 Mission

ToyLearn’s goal is to provide the best educational toys. We will be more successful if we can help more children to learn basic functions through our toys.

Success keys 1.3

  • Develop creative, educational, engaging toys.
  • Adopt strict financial controls.
  • Pay attention and listen to your customers.