Opportunity
Problem
There is a growing demand for quick, snack-style fast food to be consumed while you shop in a mall or window shop.
Solution
Fresin Fries is a great place for kids to bring their family and friends. We offer a unique environment, fresh-cut Belgian fries and a variety of signature dipping sauces.
Market
Fresin Fries is a company that caters to large numbers of young people in Singapore. This group is important to us for many reasons. Our goal is to be “the extraordinary fast-food place”, and the age group between 15 and 25 is where we think the most brand building opportunities could occur. They are low-income or have fixed incomes. They want to be able to choose a value/price relation that won’t cost them too much.
The 25-37 age group is our secondary target. They are heavy restaurant/lounge users. They are more flexible on budgets and look for more than just a value/price relationship.
Competiton
The main competitors in this category are all food outlets located within a 300-meter radius of Orchard Road. In our location, there are Tori-Q, Pizza Walker, Starbucks, Bread Talk, and Rotiboy.
Why Us
As they learn about the fascinating new pop culture, our customers will experience the full experience at both our outlet(s), and on our website. All merchandise will come with our brand attached, including t-shirts and pre-packaged sauces.
Expectations
Forecast
This plan has been prepared to secure a site for the initial launch. The cost of financing the project will be covered by two $100,000 investments, one at startup and one at the start of the second year. We expect strong growth over all three years with profitability beginning in year 3.
Financial Highlights for the Year
Financing is Required
The original 4 founders will each contribute $25,000 towards the initial share price, 25% and $100,000 respectively. This will cover all startup costs. We expect to contribute a second $100,000 at the beginning of the second year.