Aztec food imports (Aztec), will supply Mexican food product imports to meet the increased demand by the city’s Hispanic/Latino communities in the greater Richmond area. This community, which now accounts for half the Richmond Metro population (255,000), has seen a 70% increase in its size over the past five years. Aztec has been successful over the competition in supplying imported mexican food products to the area’s two PriceRight supermarkets. From this base, Aztec will build a successful business serving the area’s large and small markets.
1.1 Objectives
Establish Aztec Food Imports as the number one importer of mexican food products in Richmond.
In the next two years, we will see a 20% increase in the number mexican food products sold on local markets.
Build solid working relationships with the purchasing agents of the local stores serving Richmond’s growing Hispanic/Latino population.
1.2 Mission
Aztec’s mission will be to import Mexican food from Mexico to Richmond stores that aren’t being served by the importers more than 150 miles away. Raymond Garcia, Aztec’s co-owner, will use his import experience, his knowledge in the food retail industry, and his contacts in Mexico in order to deliver products that customers in the area are looking for.
1.3 Keys for Success
Success in Aztec’’s business is possible by these keys:
Offering high-quality, unique products that are not readily available elsewhere. This is critical to maintain the niche market segments mentioned in our mission statement.
Reliable, timely delivery. Aztec must make good on its delivery promises. Because of the nature of doing business in Mexico, this requires long-range planning in scheduling orders, taking into account Mexican business practices.
A reliable administration who is available to help customers, prepare accurate bills, follow up on orders, and keep a close watch over expenses and collections of accounts receivables.
Justin Seafood Market has been providing high-quality seafood to customers for five years. The business is primarily wholesale to area restaurants. We purchase seafood directly at local fishermen and from contacts all across the Florida panhandle. This allows us to pick from the finest selection of seafood available anywhere. Currently, our products are sold to more than 60 restaurants. This represents an increase of 10% over last year. We anticipate that we will also have additional customers next year.
Justin Seafood Market will expand its storefront to sell directly to the public. Our expanded market will allow us to deliver our commitment to quality, freshness, and great prices. We can pass on the savings to our customers by purchasing large quantities.
The planned renovation will cost $150,000. Customers will also be assisted by additional service personnel. Justin Seafood Market owner Bill Justin will contribute $50,000 to the expansion. He also secured a $100,000 short-term loan.
1.1 Objectives
Justin Seafood Market has been established as the leading seller of fresh seafood to the general public.
Justin Seafood Market hopes to double the number and quality of its customers over the next two year.
For customers who are looking to build loyalty, create a Seafood Discount Club.
1.2 Mission
Justin Seafood Market was established to offer the highest quality seafood and the lowest prices.
Since 2007, Jean’s Tofu Delight has been a popular product brand in Richmond. The company’s tofu pate has grown in sales by 15% each year, for the past three years, and is now available in over 100 store outlets in the greater Richmond area. Jean’s Tofu Delight will be selling $580,000 this year. This was made possible by a $100,000 investment.
Jean’ s Tofu Delight intends to expand its business to include distribution to retail stores in the northwest. Most of the expansion will be funded by owner financing and internal cash flow. The company will also receive a $100,000 short term loan. Sales projections for the next three years are based on current sales success with the target customer base in Richmond. Initial contacts have been made with retail outlets throughout the state and the potential target markets have been identified.
This will allow sales revenues to grow to $1.1million by the end year 2.
1.1 Mission
Jean’#8217s Tofu Delight’’s Mission:
Quality: Our tofu pate products are the highest quality, most nutritious food products…because we will accept nothing less.
Innovative. Our products have always been at the forefront for the health and nutrition industry. We are proud of our achievements in the past and the future thanks to innovative products, state-of-the-art manufacturing, quality control, and industry expertise.
Integrity – Our customers rely on the quality and safety of our tofu products. Jean’, Tofu Delight’s customers trust us because we are committed to the highest standards. The ability to deliver freshly made tofu pate directly to customers depends on the cooperation between suppliers and retailers. We stand behind the quality of our products, our services and our word.
1.2 Objectives
Jean’s Tofu Delight’s objective is to:
Create a regional sales staff.
In Year 2, increase sales in the five metros of the region.
Ensure tight control over costs and operations during expansion.
There is a growing demand for quick, snack-style fast food to be consumed while you shop in a mall or window shop.
Solution
Fresin Fries is a great place for kids to bring their family and friends. We offer a unique environment, fresh-cut Belgian fries and a variety of signature dipping sauces.
Market
Fresin Fries is a company that caters to large numbers of young people in Singapore. This group is important to us for many reasons. Our goal is to be “the extraordinary fast-food place”, and the age group between 15 and 25 is where we think the most brand building opportunities could occur. They are low-income or have fixed incomes. They want to be able to choose a value/price relation that won’t cost them too much.
The 25-37 age group is our secondary target. They are heavy restaurant/lounge users. They are more flexible on budgets and look for more than just a value/price relationship.
Competiton
The main competitors in this category are all food outlets located within a 300-meter radius of Orchard Road. In our location, there are Tori-Q, Pizza Walker, Starbucks, Bread Talk, and Rotiboy.
Why Us
As they learn about the fascinating new pop culture, our customers will experience the full experience at both our outlet(s), and on our website. All merchandise will come with our brand attached, including t-shirts and pre-packaged sauces.
Expectations
Forecast
This plan has been prepared to secure a site for the initial launch. The cost of financing the project will be covered by two $100,000 investments, one at startup and one at the start of the second year. We expect strong growth over all three years with profitability beginning in year 3.
Financial Highlights for the Year
Financing is Required
The original 4 founders will each contribute $25,000 towards the initial share price, 25% and $100,000 respectively. This will cover all startup costs. We expect to contribute a second $100,000 at the beginning of the second year.
What’s for Dinner? is an exciting, new business with a unique approach to helping people enjoy home cooked meals with their families. Customers will visit our Plano, TX office to prepare 12 meals. They will have enough meals for a month in less than two hours.
We are able to focus on our competitive advantage (no direct competitors within the Dallas/Ft. The Dallas/Ft. Worth area, our customers and their needs. will increase sales to a point that exceeds $1.3M in three years.
What’s for dinner? Kim Kirby and Alan Kirby own the S Corporation. Kim and Alan have combined 15 years of experience as party planners and personal chefs in the entertainment and food service industries. They know the kinds of food preparation available in the Collin County area. Two teenage children have lived the struggle of feeding their family healthy, affordable food. From the beginning of the first year, high sales can be generated by Kim’s relationships with specialty grocers and food distributors as well as Alan’s contacts in local communities.
What’s For Dinner offers several advantages to its target market:
It’s quite affordable to prepare meals for four: it costs $15
A fun, social, and party atmosphere
Convenient: Your prepared meals can be delivered to your home at any time you choose.
Saves time: no shopping, no prep, no clean up.
Seniors will find special menus and transportation assistance easy to eat.
Best of all, you don’t have to decide “What’s for Dinner?”
The plan has two main purposes. The first is to secure funding of $259 708. The second is to create the foundations for our vision, philosophy, strategy and mission to make sure we know where we are and how to get there.
1.1 Mission
What’s for dinner? A specialized business that gives people the chance to prepare healthy yet delicious meals that they can freeze and take home. This process optimizes the time and effort required to prepare high-quality meals for What’s For Dinner? Clients will be able to recognize the importance of this process within their current schedules. They will also be able to adopt the healthy lifestyle that is becoming the norm in a society with poor health.
What’s for dinner? We will offer a unique and memorable service that will blend a party-like ambience with professional food prep that will attract a growing number of repeat customers. What’s for dinner? It will give busy professionals and families the opportunity to make a variety of dishes quickly in a fun environment, away from their homes, giving them more time for what they want.
Our goal is to be a self-sustaining corporate enterprise within 3 years from the company’s inception to begin expanding our menu offerings within 3 months and its location offerings within 4 years. What’s for Dinner It will hire 4 people full-time within three years and reach net profit goals in excess of $100,000 by its second year.
We are here to help you relax by giving you a great selection of dishes to prepare for your family.
1.2 Keys for Success
The keys for success in this business include:
Our goal is to provide high levels of customer satisfaction and retention through our services and products.
Marketing: Get our name out there. This involves an intensive marketing campaign driven mostly by our customers (wordof mouth), and a supplement vehicle of standardised and conventional marketing tactics.
Customers will appreciate the high product quality and variety. This will allow them to retain and grow.
Finances: As our customer base grows, we’ll be able to lower supply costs by purchasing more bulk food through food service distributors.
Variety of menus offered based on seasons, trends and customer preferences.
Exceeding our customers’ expectations by offering them a higher quality of food for a competitive price.
Customers will find it easy to register for and pay for parties on What’s For Dinner’s website.
1.3 Objectives
What’s For Dinner has three years of operation. These are the objectives for What’s For Dinner in its first three-years of operation
To exceed customers’ expectations for food service and food service products.
To increase the number clients served by superior service by 25% annually
To build a sustainable, profitable start-up.
To make an after tax profit of $134K within the third year.
To realize a net revenue of more than 10% in the third-year.
Sarrica’s Market is a new business located in downtown Moab, Utah. The store is an upscale international grocery and delicatessen with a distinct menu that includes authentic, hard to find ingredients from around the country and the world. It will house a sixteen-person dining area, a kitchen with counter and check out, a grocery/gift area, as well as a public restroom.
Sarrica’’s Market has one mission: to provide Moab with a mix of quality, authentic, difficult to find grocery items, prepared foods, and friendly service. Our store motto is, “eat and enjoy.”
The deli will provide sandwiches, salads or specialty drinks. Gift items will complement the international theme of the store and include a limited selection of kitchen wares, cookbooks, picnic items, and original hand-sewn items and jewelry. Gift baskets are also available at the store and online. All the recipes used in the deli will highlight the grocery items sold in the market.
The country’s specialty and gourmet food market is growing rapidly. Consumers are looking for quality food coupled with a quality shopping experience. Large cities often have sections dedicated to ethnic food and culture. More people are moving to Moab as rural America shifts away from agriculture, natural resources, and to tourism as its main economic source. These new populations are starved for the fine ingredients they were able to purchase in big cities and are looking for a rural solution to this problem. Many Moab residents and visitors expressed their desire for a local gourmet foods store.
Sarrica’s Market has formed alliances with local farms and restaurants as well as international distributors to offer its customers a mix of ‘#8220/shopping local’ and a wide range of gourmet products previously unavailable in this highly-visited rural area. Sarrica’’s Market offers residents a more convenient and appealing alternative to ordering online or carrying fancy groceries back from infrequent trips (a few hours away), especially in the winter.
Sarrica’s projections for net profits rising over the first three year is a good indicator. We expect that the wide seasonal differences in sales in the first two years will be lessened as we grow our local clientele base. This partly accounts for the increasing profitability. These forecasts are based upon the performance of comparable cross-market upscale shops in Moab and general trends within the gourmet food store industry.
To achieve our objectives, the owners of Sarrica’s Market are contributing $24,000 and seeking a $100,000 small business loan. These loans will pay for the start-up costs of the business. They will also be repaid using the cash flow from the business in five years.
1.1 Mission
Sarrica’s Market was established to provide Moab, Utah residents and visitors with an upscale grocery shop, gift shop, or delicatessen that specializes in authentic, high-quality, rare, and hard-to-find grocery items.
1.2 Goals, Objectives
The following are the goals of SarricaՉ۪s Market:
Get the necessary financing ($24,000 in personal/investor loans and $100,000 in small-business administration loans).
A service-oriented company should exceed customers’ expectations. This will increase repeat clients by at minimum 20% annually through superior performance, word-of mouth referrals and customer satisfaction.
Become an established community destination with a customer satisfaction rate of 90% by the end of the first year.
By the end, you will be cash flow independent.
Sales of $461900 were achieved in the first year. They increased to $484735 in the second and $508,000 in their third years.
Allow the founders to earn an income by the end the second year.
Repay the original loan debt by the end if the fifth year.
1.3 Keys to Success
These are the keys to Sarrica’s Market success:
Reputation: Every customer who visits our store will return to us and recommend us to friends and family.
Our business will benefit from word of mouth marketing.
Superior Customer Service: Friendly, knowledgeable service is of the utmost importance.
Location: Provide easy access for customers. This includes walk-by and drive by traffic.
Product/Environment
Convenience: Our customers know they can find the items they want at our market at a fair price. Customers will be able to order online or reduce the need to travel for their desired items.
