Bauman’s Frozen Custard, and Italian Ice will be located on a busy street downtown Eugene. Bauman’s is a start-up shop and has long-term presence plans in the Eugene/Springfield market. Bauman’s Frozen Custard has received a $15,000 funding investment from Matthew Bauman. This will allow them to start a successful venture to secure start-up financing via a combination of debt and investment.
Bauman’’s is looking to introduce Frozen Custard & Italian Ice to Eugene’s market. The company’’s initial offering will consist of rich, creamy Frozen Custard mixed with bright, sweet Italian Ice. It will offer different sizes. Through selective marketing we intend to create a loyal customer base that will see Bauman’s Frozen Custard and Italian Ice as a high-class, yet affordable scoop shop with a prestigious product offering.
Our first year sales will be approximately $66,000. We expect to increase our sales to over $90,000. The second year will see an increase of more than $90,000. Despite a first-year loss, we expect to become financially sound by year two. These sales should be possible for any start-up scoop shop, according to our marketing research. Our overall financial model emphasizes long-term potential in the local marketplace over short-term returns favored in hip new restaurants with shorter life spans in larger cities.
1.1 Mission
To make the finest quality frozen custard and Italian Ice with the highest quality ingredients. We are committed to using the finest, creamiest and most natural ingredients in order to produce a product that is world-class.
To provide the best service possible in a relaxed, friendly and relaxing environment.
To actively seek and respond the customer’s needs.
1.2 Objectives
Bauman’’s Frozen Custard (and Italian Ice) have two objectives.
- In the first year, you will have more than $65,000 of sales.
- Increase annual sales in the second year by 30% or more over the initial year.
- Make sure at least one out of every five people within 10 blocks of our store is aware of the unique flavor benefits Frozen Custard has over traditional ice cream within our first six (6) months of operations.
- Established the business as Eugene’s premier Frozen Custard retailer.
1.3 Keys to Success
Bauman will reveal the keys to his success.
- Presenting a high level of quality in its product line.
- To develop and maintain strong relationships with customers and generate repeat and new business,
- Significant investment in grass root marketing
- Innovation of new products that will distinguish us from our competition