Problem & Solution
Problem worth solving
People want vegetables and foods with high nutritional values and great taste. Our national diet can be described as a shame. The problem of obesity is huge.
Our Solution
We use the best agricultural technology available to produce tasty and nutritious vegetables. We start with an existing farm that has custom-innovated equipment. We add horticultural technologies to produce strawberries. This will allow double the utilization of the climate controlled overhead.
Target Market
Competition
Current Alternatives
Alabama is one the top farming regions in the eastern United States. This creates a highly competitive environment for many industry participants. Because almost all produce is commodities and large-scale buyers are more organized than farmers, overall margins are low and competition for wholesaler contracts is fierce. Competitive threats come from three main segments:
- Imported vegetables of lower quality
- Mississippi pounds raised vegetables
- Alabama vegetable producers.
Three farms are directly competing in the individual buyer market segment: the Anniston farm and Organics-To-You vegetable farm. Each of these competitors has produce stands as well as selling to local farmers’ markets. Organics-To-You Farm is the only one that focuses on a niche, while the rest rely heavily on federal subsidies.
Our Advantages
Farmers Group is committed to maximizing the use of current and future agricultural technology in the production and sale of vegetables. A profitable vegetable farm will be acquired by the company. The equipment was custom-designed and manufactured to give it a competitive advantage in the market. Additional use and utilization of horticultural technologies in the production strawberry will enable double the utilization of the climate controlled portion of the overhead. Farmers Group will consolidate the goodwill that has already been established by allowing the possibility of not adding another high production facility to the current supply-demand situation.
The company’s initial goals for the first one year are:
- Prepare for the future.
- Green Acres vegetable production system should be relocated and expanded in order to make it functional.
- Incorporate greens culture in the system.
- The composting system must be in full production by the beginning of the second year.
The company plans to replace the least profitable products with practical, cost-efficient products in the long-term.