UK Furniture Manufacturer Business Plan


UK Furniture Manufacturer Business Plan


Fulham Furniture Mfr. Since discovering high-end Direct Mail channels, Fulham Furniture Mfr. has experienced rapid growth. We were encouraged by our appearances in specialty catalogs and were able develop an additional channel through distributors who sell office equipment directly to larger companies.

This annual business plan calls for another three years of accelerated growth. Because our sales growth has brought some working capital implications, we are carefully planning to manage growth and provide for steady cash flow.

We also anticipate to be financially sound like never before. All in all, we see this as a healthy company, with strong growth prospects. We plan to manage our orderly growth in near future.

1.1 Mission

Fulham Furniture Mfr. Fulham Furniture Mfr. helps to create productive and pleasant office environments by incorporating new technology into the traditional office mode. This allows real people to work comfortably. We care about the appearance and feel of fine wood, fine furniture, and high-powered personal computers. Customers who are concerned about high quality offices will find us to offer the best value. We also create and nurture a healthy, creative, respectful, and fun office and workshop environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce. We aim for responsible and fair profit to ensure the company is financially viable over the long term. This also allows us to fairly compensate our investors and owners for their investment and their risk.

1.2 Keys to Success

  • Uncompromising commitment towards the quality of the final product: quality wood and workmanship, quality design, quality result.
  • Niche marketing can be successful: We must find quality-conscious customers in the right channels. Customers need to be able to find us.
  • Assembly that is almost automatic: Although we cannot afford to ship desks fully assembled, the assembly should be so simple and automated that the customer feels better about the quality of the product, not worse.

1.3 Objectives

  1. To increase sales significantly by Year 3, focus on new channels
  2. Despite an increase in sales, you should maintain a high Gross Margin.
  3. In Year 3, increase net profit/sales ratio proportionally


Furniture Manufacturer Business Plan


Furniture Manufacturer Business Plan


Trestle Creek Cabinets, a cabinet business, will be established to specialize in custom cabinets. They are available for residential, commercial and resort customers. Its founders have extensive construction and cabinet industry experience. Trestle Creek Cabinets is part of Trestle Creek, Incorporated, a construction firm that shares staff, office spaces, and administrative costs. Trestle Creek Cabinets will still be considered a separate company for business planning purposes.

After many years of involvement in the construction of luxury homes the owners of the company saw a need to create a line of cabinets that offers a wide range of design options, high-end finishes and top-of the line organization, quality, and customer service. Trestle creek Cabinets will fulfill these customers’ requirements. The company is building a strong market presence in the high-end residential and resort development segments. Revenues are expected to rise substantially between FY1 & FY3. The company anticipates making handsome net profit by FY3 with a gross margin average of over 25%

The capital was provided by the company’s owners to pay for the initial expenses. The company currently seeks a 3-year commercial loan to cover the operating expenses.

1.1 Objectives

The company objectives are:

  • To be a top cabinet supplier to luxury homes in the regional market.

  • Revenues exceed Year1 levels by year end

  • Target 70% in high-end residential customers segment.

  • 20% of residential sales are in the mid-range customer segment.

  • 10% of sales will go towards commercial development.

  • To have a showroom within 3 months in a prominent retail space.

1.2 Mission

To deliver a high-quality product on time, within budget and with minimal errors.


Retail Furniture Manufacturer Business Plan


Retail Furniture Manufacturer Business Plan


The $12 billion furniture industry is in production and sales. The industry’s primary focus is on wealthy customers who can spend up to $3,000 on furniture. In Richmond, there are fifteen furniture stores that are competing for these customers with deep pockets. Those customers who can’t afford these high prices are left with a poor selection of inferior products.

Richmond Metro has around 50,000 residents living on modest incomes who don’t have access to quality furniture shops to help them. The area furniture stores have not responded to the growing population of people with low incomes over the last five years. Targeting customers of modest income is a smart business move. They are expected make up half of the metro population by 2023’#8211; this makes them the fastest-growing segment in the city&#8217s housing market.

Richmond has three housing renovations for modest income that are currently in progress. Together, they will produce 1,500 units which will be used as affordable housing.

The House of Pine is offering ready-to–finish, customized pine furniture in the Richmond Metro region. The furniture will be handcrafted and extremely affordable. We offer:

  • Truly Personalized Furniture: Custom-made furniture for customers. We’ll customize any piece or create a whole new piece from a customer’s rough sketch.
  • Heirloom Quality Furniture This furniture can last for generations. Each piece of furniture is handmade, making each one unique.
  • Handmade from Quality Pine. Every piece of furniture is handmade by professional craftsmen using the finest pine. Every piece made from pine is thoroughly checked for any imperfections in texture or grain before being used.

1.1 Mission

The House of Pine’s Mission is simple. The customer gets what they want; furniture (either one or all) that matches their space, taste, budget, and style preferences, from top to bottom.

1.2 Keys to Success

These are the keys to success for The House of Pine:

  • Provide quality furniture for our customers that is affordable and durable.
  • Customers can customize any piece they want.
  • If customizing a piece doesn’t work out, you can make a new one from scratch to meet your needs.


Furniture Import Business Plan


Furniture Import Business Plan


Poppi Designs, an importer of Italian furniture in New York, is Poppi Designs. Over 10 years ago, the business was founded in New York. Since then, there have been many changes to its business strategy. The refined model is to import a wide range of Italian furniture and sell primarily to designers and unfinished furniture retail stores. The company has two principals, Kate Jackson located in N.Y., and Luca de Febonio located in Rome, Italy.


The Concept

Poppi is aware that the market for quality furniture can be very competitive. This is why they will focus their efforts on niches. They also recognize the importance of avoiding the big furniture superstores by focusing on remote areas. Poppi Designs will have full control over the import process by leveraging Luca&#8217’s expertise in Italy. Poppi Design will have Luca in Italy as both the principal and agent.

Poppi Designs has three keys for success. The first is to build a relationship of high quality and high value with its vendors. A second key is to make sure that their products are delivered on time. Reliable administration is the last requirement for success.

Poppi was set up to be a home-based company with additional warehouse space. This will allow for the most cost-effective arrangement while still providing the required support and service.


The Market

Poppi Designs will target 3 market segments. Their primary market segment is specialty retailers, which makes up around 80%. This segment is growing at 2% and there are 16 potential customers. Poppi will reduce their dependency on this niche by focusing its marketing efforts. This market is more competitive and Poppi will target targeted marketing to increase their reach. The second is designers. They also enjoy a 2% growth rate and have 44 potential customers. The final targeted niche is the unfinished furniture retailer, with a potential 50 participant market and growing at 2%.

The market is less about brand equity and more about the actual product and the service provider. It is very important to the customer to touch and feel the product. The salesperson plays an important role in the transaction. These realities are beneficial to Poppi as they can pick and choose from a variety of manufacturers instead of being able to sell products from only known companies.


The Marketing Strategy

The sales strategy relies on direct sales calls to all market segments, except interior designers. Kate Jackson is the owner and must make the sales calls based on her expertise and knowledge of competitors and the products. Experience has shown that more time is spent on sales leads to more sales. A full-time team member needs to be found and added as soon as possible. Kate’s main task of selling is being diverted from her time by this person.

Poppi Designs with its well-focused business plan will reach profitability by month two. Based on conservative forecasts, sales could almost double between years one and three. The net profits will be proportional.

1.1 Objectives

Poppi Designs aims to:

  1. To put in place adequate, and reliable, administrative machinery, allowing the owner to spend her time selling and maintaining major accounts.
  2. Poppi’s efforts will be concentrated on certain market sectors that have been identified as promising.
  3. To improve the reliability and timeliness of shipments from Italy.

1.2 Mission

Poppi’s mission is to provide chairs and other furniture items in niche markets that are not served by large domestic manufacturers. Poppi Designs’ owner uses her interior design experience, her knowledge in furniture retail, and her connections in Italy to customize her products for these market niches.

1.3 Keys To Success

Poppi Designs&#8217s key to success are:

  1. Offering products of high quality and value that aren’t available anywhere else. This is important for maintaining the niche market segments mentioned in our mission statement.
  2. Reliable, timely delivery. Poppi must deliver on its promises. Poppi must keep its promises due to the fact that it does business in Italy. This requires long-term planning, including consideration of Italian holidays and business practices.

  • A reliable administration who is available to help customers, prepare accurate bills, follow-up orders, and keep an eye on expenditures and collections of accounts receivable.

    • Office Furniture Manufacturer Business Plan


    Office Furniture Manufacturer Business Plan


    Willamette Furniture Mfr. We have been experiencing a surge in growth since we discovered high-end direct mailing channels that allowed us to expand our potential volume through other channels. After being featured in specialty catalogs we were able build another channel through distributors who sell office equipment directly to companies.

    This business plan anticipates that we will continue to grow our business for three more years. Our sales growth has created some working capital implications. We are planning to manage this growth and provide steady cash flow.

    We also believe we will be more financially successful than ever before. This plan is a healthy and profitable company with good growth prospects. The company plans to manage its growth orderly in the near future.

    1.1 Objectives

    1. You should be focusing on the new channels that will increase sales to $1 million or more by Year 3.
    2. Despite sales growth, maintain a gross margin of at least 60%
    3. Increase the net profit significantly by Year 3.

    1.2 Mission

    Willamette Furniture Mfr. Helps create comfortable, productive offices with well-designed furniture. We care about the appearance and feel of fine wood, fine furniture, and high-powered personal computers. We provide the best value for our customers, who are concerned about high quality office environments. We create and maintain a fun, creative, respectful, safe and happy workplace. Our employees are paid fairly and encouraged to respect customers and the quality of our products. We aim to make a fair and responsible profit that will keep the company financially sound over the long-term and fairly compensate investors and owners for their risk and money.

    1.3 Keys to Success

    • Uncompromising commitment towards the quality of the final product: quality wood and workmanship, quality design, quality result.
    • Successful niche marketing: we need to find the quality-conscious customer in the right channels, and we need to make sure that customer can find us.
    • Assembly that is almost automatic: Although we cannot afford to ship desks fully assembled, the assembly should be so simple and automated that the customer feels better about the quality of the product, not worse.


    Office Furniture Store Business Plan


    Office Furniture Store Business Plan


    WorkChairs a Studio City business selling ergonomic products. It is located in California. Jake Wilson and Lisa Wilson own WorkChairs, which is a corporation that has one employee, Peter Wilson.

    WorkChairs will utilize two sales channels and concentrate on niche products that solve ergonomic issues. These problems have become more common since people use computers more often in their day to work. WorkChairs will use traditional local marketing and sales methods to establish a strong local customer base within the home office, small businesses, and large business community. To supplement the business and take advantage of manufacturer relationships that include drop-shipping, WorkChairs will have a website that has both an online store and an educational section to teach people about ergonomic problems.

    WorkChairs adheres to a conservative financial plan that includes low expenses, low payroll and conservative sales forecasts. WorkChairs will always maintain a positive cash balance while slowly growing the total cash and company net worth.

    1.1 Mission

    WorkChairs is a specialty ergonomic product retailer in both the local market and in the online space. Our mission is to supply quality products to fulfill our customers’ desire for a work environment that is injury- and pain-free. Our goal is to keep customers happy and solve their problems through great products at an affordable rate.

    We take great pride in educating customers about ergonomic issues they may not be aware of. This will help prevent future pain and discomfort. This is something we find rewarding both personally and professionally.

    1.2 Keys to Success

    • You can only offer specialty products that aren’t available at large box retailers like Office Max and Office Depot. We are looking for niche products that cannot be found in these stores because they can’t compete on price.
    • Provide excellent customer service. It can be difficult to find customers who are well-aware of the health effects of normal office work. We need to make sure they are happy, and keep them coming back for more products.
    • We need to keep our growth organic and slow so that we can operate efficiently and reduce expenses.
    • A website that educates and sells our products to potential customers and customers is simple to build.

    1.3 Objectives

    • After six months of operation, it is possible to become financially independent.
    • Be the market share leader of specialty ergonomic products in the local market. Although there is no standard measurement, it should be easy to estimate the performance of our competitors.
    • Your website must be ranked amongst the top five websites offering specialty ergonomic products in terms of both sales and traffic. We cannot provide sales statistics for any other sites. However, we can assess their traffic levels using their search engine placements, pay per click advertising, links into their sites and Google Pagerank. It is possible to estimate how easily their site converts visitors into customers by using these data.
    • Enjoy helping customers to work in a more safe and comfortable environment.


    Garden Furniture Maker Business Plan


    Garden Furniture Maker Business Plan


    Garden Crafts Inc. has developed a new product, the Sit N’ Caddy, which it intends to produce and market. Garden Crafts has formulated a mission statement and strategy that will use value, quality, and a conscience in the development mix.

    Garden Crafts will be incorporated in Georgia as a Chapter S Corporation. The stockholders for Garden Crafts are Rob Kane and Keith Jones. The administration offices and the operational facilities will be separated. It has been estimated that the start-up cost will be approximately $15,000, with the bulk of this amount being paid by John Houseman (ex-owner of Kustom Kabinets). He has agreed to hold the equipment cost as a private note.

    The product, the Sit N’ Caddy, is a combination stool/tool caddy, constructed out of premium grade hardwood. Market research found several similar products in nature but none were wood-based and customizable as much as the Sit N&#8217’ Caddy.

    Analysing several markets shows that Home Depot is the biggest national retailer of home and garden supplies. This market has seen steady growth over the past three year, with double-digit increases. Garden Crafts can expect a profitable future as the average homeowner spends $532 per annum on gardening products.

    Since Home Depot was selected as our initial target for sales, our strategy will revolve around the Merchant that Home Depot uses as their regional buyer. Home Depot being our only customer, our sales price will be determined based on their merchant pricing system. We have determined that $20 is the lowest price we are willing to accept from Home Depot based on our costs. With one product and a standard pricing, the three-year projection shows a direct result from the projected 11% rate of growth.

    It was calculated that labor would cost $5 per unit out of the $10 price per unit. It was decided that future employees would prefer a piece-rate rate rather than an hourly wage. As a dividend, the corporation will pay a portion to its founders. As retained earnings, the rest of the profits are placed in an aggressive-growth mutual account.

    Our projection of a 11% annual growth rate has resulted in a rise in gross sales over the three-year period. The trend in operating expenses is also increasing, but not in line with it. This is due to the slight deviation in expenses that were paid in advance during the first year and additional expenses that did not occur after the fifteenth month. Given that Home Depot will sell the entire first-year production run, profits are healthy. The second and third years see modest growth. This business plan has a section called Highlights.

    Garden Crafts will reap the benefits of a low investment while still delivering healthy returns. These factors include the experience and skills of the founders as well as a commitment from Home Depot. Unique design is also a key factor in Garden Crafts’ success.

    1.1 Objectives

    Objectives for Garden Crafts:

    1. Create and construct a workshop capable to handle 10,000 units of the SitN&#8217 Caddy each year.
    2. Prepare a brochure or specification sheet for Sit N&#8217 Caddy.
    3. Increase design efficiency to reduce production costs.

    1.2 Mission

    Garden Crafts will be committed to quality in both its production and shipping. We are focusing on one product: the Sit N&#8217’ Caddy, which is a combination gardening stool/garden caddy. We will ensure that our employees are safe and productive, making this a top priority over our profits.

    We plan to use different marketing methods to reach a wide range of gardeners to provide what we consider a valuable tool for their shed. Garden Crafts will be open to considering new production methods and changes to our product lines, as well as custom orders from interested customers.

    We will always keep our profits in mind, but never at the expense of our customers.

    Success Keys 1.3

    Our keys to success will be:

    1. Effective promotions; we can’t sell if we aren’t visible to the gardening enthusiasts.
    2. Efficiency in production will play a major role in our success.
    3. Flexibility. This product has been designed for gardeners.
    4. We are open to new ideas and will not be constrained by one idea.

    We must be open to new opportunities that present themselves.