Garden Nursery Business Plan


Garden Nursery Business Plan


Rose Petal Nursery strives to be a trusted source for garden and plant supplies. We also serve contractors who require reliable products. Our start-up costs are $41,500. This includes the cost to rent the land ($1,000) and the greenhouses ($38,000). Jim and Dan Forester will fully finance the start-up costs.

We will offer a wide selection of plants, trees, and vegetables along with a selection garden supplies. We will grow most of our plants in our greenhouses. With a convenient location Rose Petal Nursery intends to successfully market to the residential customer, as well as contractors and renters.

We hope to see an average five to ten-percent increase in our customer base every year. Our marketing strategy involves providing knowledgeable staff, great prices, great locations, and excellent customer service.

Rose Petal Nursery has been Jim and Dan Forester’s dream for many years. The project has been in development for the past five years. All aspects of Rose Petal Nursery operations will be managed by Dan and Jim Forester. Dan will oversee all staff and take part in the order of merchandise. Jim, on the other hand, will be responsible for ordering the garden supplies and tree stocks as well as maintaining the greenhouses.

Rose Petal expects to see a 20% increase in sales over the first year and will continue to grow as the company expands. Rose Petal Nursery will be known for its creative marketing and high-quality selection of garden supplies and plants for customers.

1.1 Objectives

  1. Maintain an average gross margin of at or above half-off
  2. On average, each month you will generate 1,000 sales per business day.
  3. In Year 2, you can achieve a 10% annual growth rate

1.2 Mission

Rose Petal Nursery aims to provide a variety of trees and plants in an attractive setting. Customer service and satisfaction are paramount. Every customer deserves a pleasant shopping experience. Our staff is trained to answer all questions with expertise, and offer advice whenever needed.

1.3 Keys of Success

These are the key factors that will ensure the company’s success:

  • You will sell products of the highest quality and provide excellent customer service.
  • Keep customers happy to make repeat purchases and refer others.
  • Continually increase our sales by increasing the number of plants we offer.
  • Create creative advertising that connects with customers


Lawn and Garden Services Business Plan


Lawn and Garden Services Business Plan


Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. In the past three decades, the cost of housing in the urban area has risen significantly. Many of our target income families have decided to purchase larger parcels in the countryside instead of spending large amounts on tiny lots in the cities. Many people are not ready to care for large lawns and end up with tiny gardens around their house and large areas of overgrown land further away.

Fescue & Sons Yard Care was founded as a partnership owned equally by Red Fescue (owner) and Kikuyu Fescue (owner). For the last five years, Red has worked as head landscaper at ABC Landscaping. He has the knowledge and experience to manage his own business. Kikuyu is a graphic designer and master gardener. Her design skills will prove to be very valuable in creating the look for our marketing materials. Red will manage the company’s day-to-day operations while she continues to work at her current job.

Red will be the principal employee for the first year, with Rye as a part-time assistant. Rye was a part of Red’s ABC landscaping team and will continue working at Fescue & Sons this summer.

We will be hiring an additional landscaper to do seasonal work in the spring. If necessary, we may also hire another. In the middle-of-summer in Year 2, we’ll purchase additional equipment.

As a business that relies on seasonal profits, the summer revenues will be used to support the business in the winter. While we will only make a modest profit in our first year, we anticipate profits of over $8,000 and more than $10,000 in our second and third fiscal years.

1.1 Objectives

The following are our goals for the first 3 years of operation:

  • You will create a service-oriented company with the primary goal of exceeding customers’ expectations.
  • Get yard service contracts in at least 30 residential properties.
  • Increase our number of clients served by 3% per year.
  • Establish a viable home business that will be supported by its own cash flow.

1.2 Mission

Fescue & Sons Yard Care’s mission is to provide high-quality commercial and residential yard care services. To provide 100% customer satisfaction, we will work hard to retain and attract customers. We will meet and exceed customer expectations.

1.3 Keys for Success

  1. Experienced landscaper with great customer service skills
  2. In all tasks and situations, professionalism and commitment to quality
  3. The company is small enough to allow direct supervision of all employees and projects.


Garden Products Recycling Business Plan


Garden Products Recycling Business Plan


Hair Recycling Technologies’ (HRT) area of business will be to: collect, sanitize, and market human hair to be used as a consumer good. The home gardener will enjoy hair’s many elements and strong scent. Our products for recycled hair will be beneficial to them.

The product’s ability encourage healthy plant growth and repel unwanted pests will bring benefits to the customer. Hair Recycling Technologies is initially going to manufacture three products: SMARTSOIL, HAREAWAY pest deterrent, as well as an organic plant food that’s specifically made for rose bushes.

Hair Recycling Technologies is entering the niche market. Human hair has never been sold in this way before. This business is unique and viable and will reach a high-growth market. Because of these factors, the venture is highly innovative and has high potential.

One of its most appealing aspects is that investors will be repaid within one year. The company also will have a positive cash position. The business is expected to break-even in month nine of the first year.

Our in-depth research pertaining to human hair’s positive elemental characteristics and its many potential uses is well advanced. Even though this research will be an ongoing process for the company, initial results have been shown to be positive.

The Horticulture Department at the University of Georgia has shown interest in this concept and HRT plans to work with the department to research and test the use of human hair as a plant growth promoter. Our product was also highly sought after by South Bend nurseries.

1.1 Keys for Success

For businesses that own barber shops or beauty salons, hair clippings have been an inconvenient waste problem. Human hair is commonly disposed at large volumes in municipal landfills, especially in cities that have a lot of waste. Over the past decade, recycling municipal solid refuse has seen an increase in both composting and recycling due to federal and State mandates. In 1997, there were over 9,000 curbside recycling programs and 12,000 drop-off centres for recyclable material in America. The EPA has set a target to recycle 35 per cent by 2005. However, the daily per capita solid waste generation is still at 4.3 pounds per individual per day. This allows you to recycle landfill-bound waste, and gives you the opportunity to give your hair the many benefits it can offer.

Our research has shown us that clippings of hair from humans have a very high nutrient-value and, when used with potting soil will make a higher quality fertilizer and plant food than what is currently available.

Human hair, along with silk, wool, and other organic material, has a high amount of nitrogen. Nitrogen encourages tissue development. An enormous amount of nitrogen can be recovered if the sweepings from a barbershop were used regularly to make compost heaps. Six to seven pounds of human hair contain approximately one pound of nitrogen, as much as found in 100 to 200 pounds of manure. Hair can also be disintegrated as quickly as feathers as long as it is stored in a well-moistened compost pile.

William Stafford, Austin Texas, has conducted experiments on 32 varieties of roses. These results show that human hair placed around the roots produces taller stems, bigger buds, and deeper tones. Stafford tested hair at the roots of roses and discovered that it could accelerate their growth. However, it did so slowly as it took the hair many months to die. Stafford created a plant recipe that HRT can reproduce from his experiments. Stafford’s rose recipe is not subject to patents.

1.2 Mission

Hair Recycling Technologies will provide a consumer with a valuable resource to recycle human hair. We want to encourage a positive outlook on recycling and the environment.

1.3 Objectives

The concept of recycling human hair to be used as a plant food, soil enhancer, and animal deterrent is unique and innovative to the plant and gardening industry. We believe this product will succeed in the market due to its unique feature and the many benefits it can offer to the gardener.

This product is appealing because it’s organic and growing in demand. But also because of its marketable advantages.

Garden Furniture Maker Business Plan


Garden Furniture Maker Business Plan


Garden Crafts Inc. has developed a new product, the Sit N’ Caddy, which it intends to produce and market. Garden Crafts has formulated a mission statement and strategy that will use value, quality, and a conscience in the development mix.

Garden Crafts will be incorporated in Georgia as a Chapter S Corporation. The stockholders for Garden Crafts are Rob Kane and Keith Jones. The administration offices and the operational facilities will be separated. It has been estimated that the start-up cost will be approximately $15,000, with the bulk of this amount being paid by John Houseman (ex-owner of Kustom Kabinets). He has agreed to hold the equipment cost as a private note.

The product, the Sit N’ Caddy, is a combination stool/tool caddy, constructed out of premium grade hardwood. Market research found several similar products in nature but none were wood-based and customizable as much as the Sit N&#8217’ Caddy.

Analysing several markets shows that Home Depot is the biggest national retailer of home and garden supplies. This market has seen steady growth over the past three year, with double-digit increases. Garden Crafts can expect a profitable future as the average homeowner spends $532 per annum on gardening products.

Since Home Depot was selected as our initial target for sales, our strategy will revolve around the Merchant that Home Depot uses as their regional buyer. Home Depot being our only customer, our sales price will be determined based on their merchant pricing system. We have determined that $20 is the lowest price we are willing to accept from Home Depot based on our costs. With one product and a standard pricing, the three-year projection shows a direct result from the projected 11% rate of growth.

It was calculated that labor would cost $5 per unit out of the $10 price per unit. It was decided that future employees would prefer a piece-rate rate rather than an hourly wage. As a dividend, the corporation will pay a portion to its founders. As retained earnings, the rest of the profits are placed in an aggressive-growth mutual account.

Our projection of a 11% annual growth rate has resulted in a rise in gross sales over the three-year period. The trend in operating expenses is also increasing, but not in line with it. This is due to the slight deviation in expenses that were paid in advance during the first year and additional expenses that did not occur after the fifteenth month. Given that Home Depot will sell the entire first-year production run, profits are healthy. The second and third years see modest growth. This business plan has a section called Highlights.

Garden Crafts will reap the benefits of a low investment while still delivering healthy returns. These factors include the experience and skills of the founders as well as a commitment from Home Depot. Unique design is also a key factor in Garden Crafts’ success.

1.1 Objectives

Objectives for Garden Crafts:

  1. Create and construct a workshop capable to handle 10,000 units of the SitN&#8217 Caddy each year.
  2. Prepare a brochure or specification sheet for Sit N&#8217 Caddy.
  3. Increase design efficiency to reduce production costs.

1.2 Mission

Garden Crafts will be committed to quality in both its production and shipping. We are focusing on one product: the Sit N&#8217’ Caddy, which is a combination gardening stool/garden caddy. We will ensure that our employees are safe and productive, making this a top priority over our profits.

We plan to use different marketing methods to reach a wide range of gardeners to provide what we consider a valuable tool for their shed. Garden Crafts will be open to considering new production methods and changes to our product lines, as well as custom orders from interested customers.

We will always keep our profits in mind, but never at the expense of our customers.

Success Keys 1.3

Our keys to success will be:

  1. Effective promotions; we can’t sell if we aren’t visible to the gardening enthusiasts.
  2. Efficiency in production will play a major role in our success.
  3. Flexibility. This product has been designed for gardeners.
  4. We are open to new ideas and will not be constrained by one idea.

We must be open to new opportunities that present themselves.

Home, Garden Gifts Online Business Plan


Home, Garden Gifts Online Business Plan


J-J Enterprises is owned by E. Jane Prenuer and her husband, John A. Prenuer. While primarily operating the Web store, Country Crockery at www.countrycrockery.com, the owners are also vendors at consumer gift shows, home and garden expositions, summer fairs and festivals; these events help us to promote the Web store. Despite the slow recovery in the national economy, online purchases and visits increased dramatically by the third season.

The owners of J-J Enterprises believe that continued growth of the business can be accomplished with:

  1. Major revamping of the Webstore (currently in progress) and increased promotional opportunities.
  2. Sponsoring special community events, and fund-raising for local organizations
  3. Renovation of an existing building for safe storage and efficient packing and shipping.
  4. Increasing the number/events targeted at upscale consumers.
  5. Buy seasonal and regularly-stocked inventory in larger quantities to obtain better price breaks

While the sales growth has been anticipated and welcomed, it has come a little late for financial recovery of debts incurred to reach this point. We need financing to fix our existing storage space (our barn), pay off outstanding debts, release credit lines for product purchases, and make advance payments required for space rentals at markets, festivals, and other events. Finance will allow us to seize opportunities to purchase and sell “ground floor” products before they are made available by other vendors on the circuit.

Young people are not able to find skilled jobs in the local community. High school students are expected to be employed for packing, shipping, stocking, and other business-related activities. Our experience and education can be beneficial to these students. We hope to be role models to them, encouraging them towards further education and pursuing their entrepreneurial ambitions. In addition, we will sponsor special events (e.g. Summerfest,â#8221; 4 th Of July activities) as well as fund raisers for local charities (schools and churches, etc.).

Our main suppliers make in America so our sales contribute to American jobs. We continue to seek out and direct-buy American-made products that we can offer at reasonable prices and receive a fair profit. We also have the potential resources to procure high-quality and easily sold merchandise for fundraisers if we have sufficient funding.

We are looking for $40,000 long-term loans to help finance the renovation of the barn and restore it to its original use as a warehouse. Also, to maintain positive cash balances over the period we are working on the renovation.

1.1 Mission

Company Mission

Country Crockery is about celebrating the home. Our mission is simple: to create unique and affordable home accents, gifts and gifts that will appeal to the stylish and quality-conscious consumer. Our products will be available online as well at many festivals and shows.

Customer Creed

Country Crockery is proud of its customer service and good communication. We guarantee satisfaction with all our customers’ purchases.

Employee Pledge

Employees will feel valued and respected in an environment that encourages hard work and provides training opportunities in a variety business activities.

1.2 Objectives

  1. Continue to provide unique quality home and gift products at reasonable prices on the Internet and at consumer home/gift shows;
  2. Minimum total revenue of $125,000 at the end of year 1
  3. In order to attract more customers, you need to grow and maintain your web store.
  4. In the second year, you can expect an increase of around 45%
  5. Realize an annual growth of approximately 20% in year three and each year thereafter;
  6. You can build a following by attending a set of road shows that run 24-36 times per year.
  7. Find additional quality products to add to our product range.

1.3 Keys to Success

These factors will make the company’s greatest success possible.

  • Home-based services that minimize overheads and maximize profit margins.
  • The products should be of high quality and provide value for the consumer, while also allowing consumers to express their personal style.
  • Spoontiques Pin Art, Ear Art, and other discontinued products can be obtained by customer service. Customers are also encouraged to make repeat purchases and refer others.
  • Email and postcard mail communications with our customer base.
  • A visible, accessible and welcoming Web store to position us as the preferred choice for our products and services within the marketplace on the Internet and local communities in our 4-state region.
  • It is important to practice daily management tactics in order to develop and sustain a business that is growth-oriented and profitable.