Herr Haar is a full-service salon which focuses on providing high quality services while also taking care to the individual. Herr Haar is unique in its approach to customer care and will make it stand out among other salons. Herr Haar is the only salon that offers innovative services in hair restoration and other salon services. There are no other businesses in Anytown that offer an effective solution to hair loss. Herr Haar’s experienced cosmetologists are committed to filling this niche.
Herr Haar is up and running since May 2003. However the limitations of the current site make it necessary for him to relocate. Herr Haar is looking for a $4,000 loan, which will be available for a period of 10 months. The talent and determination of the owner, with 27 years of experience, is sure to make Herr Haar a continued success.
Herr Haar’s hair services have risen to almost $47,000 over the past six months. This is more than $7,800 per month. We expect sales of hair services to rise to about $10,600 per months in our new facility. This is an extremely conservative increase. The new facility will also allow us to create new revenue streams by offering a massage room and booth rental from stylists. We also plan on increasing direct sales of products we recommend, which will bring our total sales goal for 2004 to $244,000. These forecasts have been based on comparable salon performance and research from other stylists and massage professionals in Anytown.
In the past, hair replacement has carried a stigma for many men. Herr Haar’s professionalism and integration in hair replacement with a wider range of hair, skin and body care products will make this service in Anytown a luxury for busy men. Herr Haar is the first to make sure you feel and perform your best.
1.1 Objectives
Herr Haar is more that a full-service salon. It offers excellent haircare and high quality products in an ambiance of peace and relaxation. Herr Haar will provide a welcoming work environment that respects diversity, creativity, hard work, and is open to all.
1.2 Mission
Our mission is to provide skilled services, through talented cosmetologists, that give our customers the dignity and self respect needed to be successful in the world today. Our customers will find all of their hair care and beauty needs in one location. We offer a range of complementary services, including hair styling and bodycare.
Success Keys 1.3
- Location – Provides easy access for clients as well as greater visibility to potential clients.
- Advertise Our name and the concept Herr Haar will be made public.
- Unique– Herr Haar excels in providing high quality haircare and solving more complex hair problems in private consultation.
- Reputation –: The stylists and owners enjoy a strong reputation with their existing clients
- Discreet “Our new location is more visible and is paired with a variety of hair-care services so that clients who come in can’t assume they are looking for hair replacement.
- Customer Happiness! This is the most important aspect of whether a once-off customer becomes a regular customer and refers us to friends.
The time has come for a salon with the expertise and knowledge needed to care for everyday hair and prevent hair loss. This business has great potential because of Herr Haar’s diligence and the desire of all the skilled cosmetologists to continue their education.