Tricky Widgets Manufacturing is a manufacturer and distributor of heavy equipment machinery. It has one location in Spokane (Washington). TWM, a start-up manufacturer firm, is TWM. TWM will initially attempt to get start-up funding to fund its operations.
TWM intends to expand its operations to meet the increasing demand for heavy equipment machines. The company’s first product offering will be the “/Widget Basic; “/Widget Deluxe; and “/Widget Premier. These products are expected popular with commercial construction firms due to their versatility, control abilities, and ease of use. This market will be able to grow quickly due to strong contacts and referral networks between commercial construction company owners.
1.1 Mission
TWM aims to offer high-quality heavy equipment machinery for the commercial construction industry at a price which is competitive in comparison to other premium-quality commercial machinery manufacturers in the market. TWM’s management believes that there is an untapped market because 1) existing suppliers of construction machinery are too diverse to meet the increasing specialized needs for the commercial construction segment; and 2) greater precision control within such machinery will better serve this segment’s needs.
Success Keys
The keys to TWM’8217’s success include:
- High quality products.
- Assisting in the maintenance and growth of its referral networks to increase repeat and new sales.
- It is important to invest in research and engineering in order to produce precisely controlled equipment.
- Enhancing the efficiency of operations