Acme Consulting, a marketing company specializing in high-tech products for international markets, will be created. Its founders have been marketers in consulting services, market research and personal computers. Acme was created by them to formalize the services they offer.
1.1 Objectives
- Sales of PS550,000 in Year 1 and PS1 million by Year 3.
- Gross margin greater than 70%
- Through Year 3, net income has remained above 5% of sales.
1.2 Mission
Acme Consulting offers high tech manufacturers a reliable, high quality alternative to in house resources for international business development, market development and channel development. Acme Consulting, a true alternative for in-house resource, offers a high degree of practical experience, expertise, contacts, privacy, and confidentiality. Acme is more professional and safer than working in-house. Acme must be able to keep its financial balance. It must charge a high amount for its services and deliver an even greater value to clients. The United Kingdom market will have the first focus, with the European and Latin American markets being the main focus.
1.3 Keys of Success
- Excellence in fulfilling the promises.
- Create visibility to increase business leads.
- Retainer consulting, project consultancy, market research and published market research reports are all ways to leverage a single pool’s expertise into multiple revenue-generating opportunities.