Resort Hotel Ski Lodge Business Plan


Resort Hotel Ski Lodge Business Plan


The Silver Bear Lodge, located just three blocks from Crest Valley Resort, is accessible via the free shuttle. Silver Bear Lodge offers customers 12 units in the Crest Canyon area. These units include underground parking, fully-equipped and equipped kitchens, laundry areas, stone fireplaces, and fully-equipped bathrooms. Silver Bear Lodge offers a common-area outdoor spa, as well a store and front desk.

Over 150,000 nature-lovers and skiers visit Bear Valley Resort each year. On average, visitors spend over $250 million, annually, for lodging, food, and recreational activities at Bear Valley Resort.

Marty Snyderman and Luke Roth, co-owners of the Silver Bear Lodge, will operate the lodge as a ski resort during the months of November to April. During the Spring and Summer months (May to August), the Silver Bear Lodge will operate as a summer resort. The lodge is closed for the months of September through October.

1.1 Objectives

The objectives of the Silver Bear Lodge for the first three years of operation include:

  • Execting customer’s expectations for luxury accommodations at the slopes.

  • During peak times, maintain a 90% occupancy rate.

  • Assemble an experienced, competent staff.

1.2 Mission

Silver Bear Lodge’s mission it to be the preferred lodge for Bear Valley Resort visitors is to make Silver Bear Lodge their number one choice.