Today’s world is defined by the term “Information Age.” All businesses, small and large, need efficient and effective business communication solutions to be able to satisfy customer needs and gain a competitive advantage. No matter how large or small a company may be, it is clear that even with the best financing, resources, talents, and experience, they cannot succeed without a solid communication system that facilitates smooth transaction sealing. Botswana’s success as a global market leader in regional and international integration depends on its communications infrastructure. It must develop a cost-effective, efficient, and technologically sophisticated communication infrastructure. As the economies of many countries become more sophisticated and information-intensive, it is becoming even more important to establish a network that allows decision-makers access to accurate and timely data in order to make informed decisions and seal transactions.
We are close to capturing a lucrative market in an industry that is rapidly growing. Aero Technologies can capitalize on the increasing number of entrepreneurs and fierce competition within the existing market. We will position our services and products carefully. These services/products will be of exceptional quality to ensure client satisfaction and will be supported by outstanding customer service. Aero Technologies will provide the knowledge and expertise necessary for a market-oriented company to maintain and develop a strong communications system. We intend to provide a number of necessary services the business community and to the public. Initial plans call for five major lines of services to be introduced, including Multimedia, Call Centre facility and Data Communications and IT. Financial Services and Knowledge Consulting are also part of the plan.
We recognize that to succeed, we must be flexible and responsive to our clients. This will allow us to delight them by giving them what they need, when and where they want it, before the competition. The company will accomplish this goal by adopting a customer-centric strategy that places customer needs first. This requires both skill and depth, as well time spent on understanding the needs of customers. Aero Technologies will view the provision of value-added services over the entire scope of our customers’ requirements as not only essential, but as a competitive advantage which the company protects as a key asset; from service concept to service provision, the intention will be to ensure that every policy and procedure, system and process has the objective of improving the flexibility and response of the whole company. Interaction is key to achieving the full potential of a project. This includes marketing as a strategic weapon.
Once the needs and processes are understood and described, leading edge products and best-of-industry skills will be applied to design and develop a fitting solution to satisfy the need and enable the client’s business in the most cost effective way.
Our marketing strategy will be based mainly on ensuring customers know what need the service(s) is able to fulfill, and making the right service and information available to the right target client. Our market penetration strategy will make sure that our services are known and well-respected in our industry. Our marketing strategy will convey the quality and satisfaction of our services in every photograph, every promotion, as well as every publication. Our promotional strategy will include traditional advertising as well as breakfast seminars, events, Internet market, personal selling and direct marketing. Further details are included in this section.
We will correctly build our team of project managers. We need the right people in the right place at the right time if we are to ensure optimum growth. We plan to develop our employees so that we can both grow and benefit from our relationship with each other.
It is planned to partner with NNN Limited, which is a QQQ-registered company, to provide IT and financial consulting services to the industries involved in the application and usage of new technologies, such as wireless application protocol (WAP) and data communication, to enable cellular telecommunications.
We do not believe that we can be trusted with our data.
Our goal is not to simply market and sell the service. We want to ensure that our client’s satisfaction and ease of communication are met. This will help us to maintain a good corporate image. It should be noted, however, that timing and information delivery will be of paramount importance in the project’s introduction to the market. We are also aware that it is not easy to enter such a market, especially as it is still a new concept. This is where the need to aggressively market the idea to individuals and organizations through various channels. Therefore, the goal is to leverage the technical and financial know-how from technical partners to help us achieve our business objectives.
NOTE: All currency amounts in this plan are expressed using Botswananpula [P].
1.1 Objectives
Our business strategy will revolve around the need to provide quality service and products to our various target clients, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional telemarketing, sales and technical team and the provision of good quality custom-designed services, catering for the clients’ particular needs.
With time our marketing campaign will increase the knowledge of our services to the various market segments we shall be targeting. This is particularly so with organizations looking at establishing a competitive advantage(s) on the market due to increased competition, hence providing them with the opportunity to focus on their core activities whilst procuring increased business from new and existing customers. Professionally designed marketing material should reflect our brand and image. We will position ourselves as a high-quality provider of total communications solutions. We will establish good relations with all the stakeholders.
These are our objectives.
- Continuously provide professional quality services on time and on budget.
- Create a follow-up strategy with all our clients to measure performance.
- Incorporate and maintain a quality policy and control system.
- To continuously formalize and measure cross-functional working communication so as to ensure that the various departments work harmoniously towards attainment of company objectives.
- To instill a culture that is constantly improving in order to surpass customer satisfaction standards and improve efficiency.
- We are committed fully to supporting growth, development and economic prosperity.
1.2 Mission
Aero Technologies, Ltd. is a marketing-oriented company that offers a reliable, quality alternative to internal resources for local and regional business development, market development, channel development, and other activities. A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Aero Technologies’s communication methods are more professional and risk-free than those of its clients who work in-house. Aero Technologies must keep its financials in balance, charge reasonable rates for its services, deliver better value to its customers, and maintain a healthy cash flow. Initial focus will be development in the regional markets, or for international clients in Botswana. Aero Technologies is also an excellent place to work, a professional environment that is challenging, rewarding, creative, and respectful of ideas and individuals. Aero Technologies offers its customers excellent value and its employees fair compensation.
Internally we intend to create and nurture a healthy, creative, respectful and enjoyable office environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we provide. In addition follow-up will be mandatory so as ensure customer satisfaction and make any improvements as recommended by the customers in future. We aim to make a fair and responsible profit that will keep the company financially sound for both the short- and long-term, as well as to compensate investors for their money and risk.
1.3 Keys for Success
These are the keys to your project’s success
#8217 is going to succeed because it will use effective market segmentation by identifying several niche markets as well as implementation strategies. Along these lines the company intends to implement personal selling and direct marketing strategies to the target markets. These are the key success elements.
- High quality service to fulfill the promise. Confidentiality, reliability, and trustworthiness through providing uncompromising services. We have the most up-to-date technology, software and staff to meet the above.
- Quick response to clients’ orders: We can’t afford to delay clients for any reason. This will negatively impact our reputation and image, as well as our future business. Hence we need to be continually communicating with the client ensuring we provide needs-based solutions.
- Skill level and depth of understanding: In light of the nature and relative youth of the services we offer, it will be crucial that our personnel have the required skill level and depth of knowledge in order to determine the delivery of the service(s).
- Marketing knowledge: It is important to market your business aggressively in a volatile market to ensure that our services and products are always top of mind for our clients and potential customers. Companies looking to enter our market will find this a temporary deterrent. Advertising will be a competitive advantage.
- Leveraging a large pool expertise: It will be a tremendous benefit to the company’s many alliances with technological partners, considering the intellectual and design capabilities these partners have in the areas of system integration, implementation, execution and lifecycle support, understanding, and the application of new technologies. This could be a significant differentiator in the market.