The Pasta House Co. Fenton business plan (PHC), highlights the opportunity to acquire the assets, leasehold improvements and restaurant currently operated as JD Drews. Because the store isn’t doing as well as it should, the current owner would like to sell the operation. Also, he is tired of paying the high cost of debt service. My goal is to submit this business plan to his bank in the event he is unable to make loan or rent payments and defaults on the loan. We will be a position to take over the SBA loan, and with additional funds added, convert this location to a profitable Pasta House Co. franchise restaurant.
This property is only 1/4 mile from Gravois Bluff’’s which is the largest land moving project in Missouri to establish a major shopping area. The rent is half what Gravois Bluff’s retail shops charge, but the location offers the same chance for sales. New highway 141 has hundreds of thousands of potential customers, including local residents and visitors from out of the region. There is a huge demand for a family-friendly restaurant that caters to both children and adults in Fenton because of the high number of people who use it.
This turnkey operation is suitable for families with PHC. It can accommodate 170 patients. With the current leasehold improvements made and the high quality kitchen equipment, this operation can be transformed into the legendary PHC winning recipe. The growth in numbers of high income families in the Fenton area is projected at over 30%. Fenton needs a family-friendly fine dining restaurant. PHC is the perfect neighbourhood restaurant in the perfect community.
The Pasta House Co. in Fenton will be the second location for Dennis Boldt, who has operated a successful franchise unit in High Ridge, Missouri for 20 years. The Pasta House Co. based out of St. Louis, and now has over 34 successful company and franchise locations in the United States and Mexico.
PHC Fenton will be able to offer a prime location, delicious food, no competition and a great neighborhood marketing program. They also have a large catering base and can build upon that. Personal service in an Italian import grocery store environment and the support from the community will result in a highly profitable PHC restaurant.
1.1 Mission
Pasta House Co. is a family-owned restaurant that offers high quality, affordable Italian cuisine using authentic family recipes. We strive to exceed our customers’ expectations every time they visit. We suggest add-ons to enhance our customers’ dining experience. Our restaurant is clean.
We value the people who work for us. The Pasta House Co. is proud to have quality employees who make great food, are cleaner and more efficient, and remain employed for longer periods of time because they love what they do.
1.2 Objectives
The goal is purchase of JD Drews’ assets and leasehold improvements, and conversion of the restaurant to a Pasta House Co. profitable franchise unit. I plan on replicating the success formula I used at The Pasta House Co. High Ridge location which I own and have been operating for over 20 year. This location is expected to grow quickly and will deliver outstanding results by applying the same strategies, as well as having a strong management team. Here are my objectives
- Pasta House Co. has been providing high quality service and food for the High Ridge community since its inception over 20-years ago.
- Instil trust and cooperation among team members.
- Combine corporate marketing strategies to increase volume.
- First year sales to hit between $1.5 and $2 million with 10% growth in first few years.
- High Gross Margins
- Maintain food and labor costs consistent with High Ridge.
- Maintain and grow my outstanding reputation.
- You can still find a family restaurant in your neighborhood.
1.3 Keys for Success
- The Pasta House Co. name and reputation is well known in the St. Louis area. Each year, St. Louis votes for the best food.
- All products we sell are top quality. We combine high quality products with great service. The menu also includes items that are suitable for both single and family members.
- Current management staff and the crew have a lot to offer.
- Location, Location, Location! Some have called the intersection at Hwy 30 and Hwy 141 “The Golden Circle”. Fenton is Missouri’s fastest expanding community.
- This shopping center location is three years old. Every spot in this shopping center is filled. The main anchor is Dierbergs grocery, the largest grocery chain in the vicinity.
- This location offers private rooms on a reservation basis. I am a bulk food and catering large party concept developer at my other location. This will be promoted with the party rooms.
- For repeat customers, we will offer a frequent diner program and a birthday club. This will also be able to help us track our sales.
- A management that is fair to all employees. We make it a place where employees feel at home and can make a lot of money.
- Great staff make for great restaurants.