Write Bike is a home-based start-up business that provides cycling specific correspondent services in the form of written articles. Kraig Guthrie is the founder and sole employee. He will freelance cycling articles for a variety print and online publications. Write Bike will thrive as a home-based, sustainable business thanks to Kraig’.
Services
Write Bike offers a variety of articles on cycling. Some of these articles will feature product reviews. Through extensive testing and consistent criteria-based measurements, Kraig will be able to offer objective product testing. Write Bike also provides interviews, usually with industry leaders and professional racers. Kraig has raced at the elite race level in the past and is familiar with many racers. He can also offer interviews written to different publications. Kraig also will be selling reports on the annual bicycling industry trade shows. These are the top places to see new product launches. Due to his extensive riding and educational experience, he will be able also to offer fitness and training articles. Write Bike can write articles on request or speculatively.
The Market
It was only a few years ago that cycling information could only be found in the local bike shop, or in printed magazines. There are now many online magazines that specialize in cycling. Write Bike sells articles either to print magazines or online magazines. The consolidation of publishing has seen many magazines merge into larger units. Staff writers are also being let go. Write Bike reaps the benefits of this consolidation because it creates demand and opportunities for freelance writers. Print magazines and online magazines make up a total potential customer base of 350, with 250 and 100 respectively. These two customer segments are growing at 2% and 8% annually.
Management
Kraig Guthrie brings a wealth experience to Write Bicycle. Brown University is where Kraig earned his undergraduate degree. While at Brown Kraig raced on their cycling team as well as wrote for the student newspaper. Kraig continued cycling pursuits after graduating. Kraig was an elite cyclist who participated in the Olympic Training sessions. Kraig also managed a bike shop for many years. Kraig went on to work at Shimano America as a bicycle component manufacturer. Kraig developed a strong understanding of the industry and its people through Shimano’s many jobs and responsibilities. Kraig will bring a wealth of industry knowledge to the article production process.
1.1 Mission
It is Write Bike’s mission to produce well written articles about the bicycle industry. Write Bike has the unique ability to provide insight into the industry by leveraging Kraig’s vast network of industry colleagues.
1.2 Keys for Success
- For the bicycle industry, write informative and well-written articles.
- Continue to create a network to exchange information with other people and to expand the market’s acceptance of WriteBike’s articles.
- Always remember the audience.
1.3 Objectives
- Write consistent and regular articles with multiple publications.
- You can start a successful home-based company.
- Keep building and maintaining a network of contacts in the bicycle industry.